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Digital Signage Federation to host the Customer Engagement Pavilion at the Shop! MarketPlace show April 9-11, 2024 in Cincinnati

Shop! MarketPlace provides an immersive platform for manufacturers, suppliers, brands, retailers, design firms and consultants to gain valuable industry insights and build strategic partnerships. The three-day event will feature five immersive Experiential Zones, including the Customer Engagement Pavilion presented by Digital Signage Federation. […]

shop-marketplace.com
Mon, Mar 11, 2024 at 12:10 AM

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New TV shows use OOH advertising in New York to promote the fall season (MediaPost)

by Adam Buckman. Here in New York, the new fall TV shows are being ballyhooed on new billboards everywhere you look -- on rooftops, the sides of buildings, on buses (front, back and sides), cab roofs, subway stations, bus shelters and payphone kiosks (yes, they still exist, probably just for the ad revenue they can still bring in). The billboards come in a wide range of shapes and sizes. […]

mediapost.com
Sun, Mar 10, 2024 at 4:07 PM

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Earnings call: JCDecaux sees growth with digital OOH and programmatic ad revenue (Investing)

Editor Natashya Angelica. n a recent earnings call, JCDecaux SA (DECp) reported a robust performance for the full year 2023, with notable organic revenue growth and a significant uptick in digital and programmatic advertising revenues. The company's financials were bolstered by a strong recovery in its transport and street furniture segments and an improved operating margin. […]

ca.investing.com
Sun, Mar 10, 2024 at 3:50 PM

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What JCDecaux’s 2023 results tell us (Billboard Insider)

Billboards are growing very slowly and other sectors are growing fast. Billboard Insider’s take: JCDecaux has gone big into worldwide transit and street furniture at a time when the US out of home companies are shedding their international assets (e.g. OUTFRONT selling Canada and Clear Channel selling Europe and Latin America). […]

billboardinsider.com
Sun, Mar 10, 2024 at 3:47 PM

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Recent OOH campaigns in Ireland take advantage of increased foot and car traffic (Adworld)

Aaron Poole, marketing executive, PML Group. Every day 530,000 return walking and cycling trips are made daily in the Dublin Metropolitan Area. 71% of residents walk or wheel (meaning the use of a wheelchair or mobility scooter) at least five times a week, an increase from 64% in 2021, while 25% of residents cycle at least once a week. […]

adworld.ie
Sun, Mar 10, 2024 at 11:21 AM

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PATTISON Outdoor wins bid for an exclusive advertising contract with Vancouver International Airport (YVR).

VANCOUVER, British Columbia, March 07, 2024 — With the addition of Canada’s second-largest airport, PATTISON is the primary advertising provider to 17 Canadian airports. Over the next two years, PATTISON will unveil a comprehensive digital renewal at YVR, introducing an innovative content strategy to enhance brand visibility and engagement for the airport’s advertising partners. […]

Pattison Outdoor
Fri, Mar 8, 2024 at 9:31 PM

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Axel Springer-owned DOOH ad tech firm Framen wins Obi’s DIY network of 220 videowalls in five European countries (Invidis)

Framen expands its retail media portfolio to include Obi’s large video walls greeting customers at entrances, which are the DIY chain’s trademark digital signage screens. These screens have been available for programmatic booking since 2023, initially through SSP1 by One Tech Group, and now via Framen’s Ads Manager. […]

invidis.com
Fri, Mar 8, 2024 at 3:23 PM

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Digital Signage Summit Europe (DSSE) conference returns to Munich May 22-23, 2024; Focus on software (Invidis)

A little earlier than usual – due to the European Football Championship, which caused hotel and flight prices to skyrocket during the traditional July period. Experts from around the world will talk about future topics such as the transition to a platform economy, AI and cyber security – as well as other industry trends such as the latest developments in green signage and retail media. […]

invidis.com
Fri, Mar 8, 2024 at 3:19 PM

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How Lamar grows cashflow margins (Billboard Insider)

Sean Reilly, CEO, Lamar Advertising: The trick to margin expansion in the Billboard business is really really simple… grow the top line a little faster than you grow your expense line…and build some digital billboards because the incremental margin from digital is 75-80%… Then do a whole lot of tuck-in acquisitions because the incremental margin on a tuck in can run upwards of 65% all of that is accretive… We really focus on the real estate, so the largest cost is your lease cost. […]

billboardinsider.com
Fri, Mar 8, 2024 at 3:14 PM

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Two Canadian Adtech Companies Collaborate On DOOH Ad-Buying Toolset For 2024 US Election (16:9)

In an interesting twist, a couple of Canadian adtech companies have developed what they call an auction package auction package that will allow American ... […]

sixteen-nine.net
Fri, Mar 8, 2024 at 2:25 PM

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Specialty Computing Maker MediaVue Acquired By UK Business Partner Assured Systems (16:9)

New England-based specialty computing and software firm MediaVue Systems has been acquired by a UK-based business partner Assured Systems, just a few weeks after ... […]

sixteen-nine.net
Fri, Mar 8, 2024 at 11:41 AM

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Britain’s first astronaut ‘Brought to Light’ across the UK for International Women’s Day (DPAA)

8 March 2024: Alight Media has commissioned artist Martin Firrell to create ‘Brought to Light’ – an annual series of public art across digital billboards and 6 sheets, highlighting lesser-known stories of social value. The first artworks under the ‘Brought to Light’ banner highlight the achievements of Britain’s first astronaut, Helen Sharman. […]

dpaaglobal.com · Promoted content
Fri, Mar 8, 2024 at 12:10 AM

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JCDecaux reports full-year revenue up +7.6% to €3,570.0 million

Adjusted revenue up +7.6% to €3,570.0 million Adjusted organic revenue up +8.7% Adjusted operating margin of €663.1 million, up +10.0%, +€60.2 million yoy Adjusted EBIT, before impairment, of €266.2 million, up +25.5%, +€54.2 million yoy Net income Group share of €209.2 million, up +58,3%, +€77.0 million yoy Operating cash flows of €478.5 million, up +19.8%, +€79.1 million yoy Adjusted free cash flow of -€1.0 million impacted by c.€100 million one-off past rental payments Best-in-class ESG ratings Proposal to AGM not to pay any dividend in 2024 to maintain financial flexibility First quarter 2024 adjusted organic revenue growth expected to be around +9% Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “Our 2023 Group revenue grew by +7.6%, +8.7% on an organic basis, to reach €3,570.0 million driven by digital, the continued growth of street furniture and the ongoing recovery of our transport activities. […]

jcdecaux.com
Thu, Mar 7, 2024 at 9:49 PM

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JCDecaux UK 2023 organic growth exceeds 2019 level (The Media Leader)

JCDecaux’s UK business has reported 12.5% organic growth for full-year 2023 — above 2019 pre-pandemic levels. This was driven by strong digital revenue (including the rise of programmatic), double-digit organic growth in transport revenue and high single-digit growth in street furniture. This followed strong results in Q4 2023, which saw record revenue for the UK. […]

the-media-leader.com
Thu, Mar 7, 2024 at 9:46 PM

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Mall-Centric 4,000-Screen DOOH Network Lightbox Winding Down Business Operations After 25 Years (16:9)

The long-running DOOH screen network Lightbox has started letting ad partners know that it is in the process of winding down business operations, with ... […]

sixteen-nine.net
Thu, Mar 7, 2024 at 5:28 PM

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