Lisa & Dan Nausley. We’ve all been there, you’ve done everything you possibly can, your techniques have been right on target, but your prospect still won’t buy. […]
Highlights from the Place Exchange's H2 2023 Programmatic OOH Trends Report: Out-of-home programmatic CPMs grew from $7.14 in the first half of 2023 to $7.24 in the second half of 2023. Billboard Insider notes that this is above the average cpm of about $5 for the out-of-home industry as a whole. […]
by Beth Warren. NRF shed light on the burgeoning significance of retail media networks (RMNs), a trend reshaping the retail and advertising landscapes. For the first time ever, advertisers will be able to reach shoppers at the same or greater scale as they once did with televisions, at comparable CPMs, yet utilizing first party data for messaging specificity. […]
In December, some of the best-selling Professional TVs came from Samsung, LG, Sony, and Sharp. Professional TVs are designed for commercial settings such as malls, hotels, and bars. Unlike consumer TVs, professional TV’s offer more connectivity and the ability to remotely monitor and control them from a network. […]
Marnie Christine Cody Ware, Hamlin | Cody Law Firm. I read your Tribal Land article and my immediate thought was this. Separate from tribal land, if you intend to enter a billboard lease on any land, you ought to run a title report to make sure there are no recorded rights on the property that may impair your ability to construct—and retain—a billboard. […]
By Jennifer Guhl, Systems Contractor News. EV chargers integrated with digital signage have some similarities to digital menu boards and kiosks, but can be more complicated with power and network capabilities, says Catherine Lee, product marketing specialist at Broadsign. […]
by Blake Kelley. Coming off our very successful DPAA December events in NYC and London, scores of DPAA members and brands joined us for a very frenetic, fact filled (and at times social) DPAA CES Experience! […]
Joe Cotugno, SR. VP, International Operations, Broadsign. There will always be locations where static OOH will provide more value than digital screens. […]
By David Krupp, CEO, Billups. … it is perplexing that P&G, among other brands, devotes a tiny portion of its marketing spend to OOH. A medium that can help achieve their goals for reach, provide proximity to purchase and connect locally. […]
That means as a software company you are either competing on awareness, vertical market expertise or price, and the third option is deadly. My friends at Invidis are analyzing and benchmarking CMS software platforms, and finding they’re all variations on the same thing. […]
By Guy Campos. Speaking to the assembled press at a show which has attracted 800 media registrations, ISE managing director Mike Blackman said: “The AI phenomenon is much talked about in terms of tomorrow’s technology but we are ahead of that curve. […]
Dave Haynes comments on trends and products he saw at ISE in Barcelona. Transparent displays, AI, screen manufacturers building their own CMS software, tough for pure digital signage/DOOH software providers to survive when big manufacturers start offering consulting/hardware/software services. […]
Integrated Systems Europe (ISE) 2024 kicked off in Barcelona, Spain, and in conjunction with the large tradeshow, winners of the 9th annual Top New Technologies (TNT) Awards at ISE were announced. The program combines both Commercial Integrator and sister publication CE Pro to recognize the new and outstanding products and services at ISE. […]
Maria Iu, Deputy editor at The Media Leader. A new study by GroupM estimated that UK OOH grew 8% in 2023 amid continued investments into new inventory by media owners. The five themes are: real-world power; real-time resonance; hyper-local geolocation; proof of purpose; and resurgence of humour. […]
Steph Beckett. On today’s episode of rAVe [TV], Gary and I talk about a few of our favorite products on the show floor, including ones from Barco, DTEN, Samsung and more. We also feature Frederick Loucks from Domotz as our guest to talk a little bit about remote management. […]
