Andy Goodman, Age Advertising. The Lessee should have all the possible accessory uses listed in the lease. When it comes to cell antennas, if the Lessor has a cell tower on their property the Lessee can expect to encounter some resistance. […]
Guest Post: Nick Lynch, cFire I often am amazed out in the world when I see screens small and large with obvious errors from ... […]
by Florian Rotberg. Big brands trust big service providers: Europe’s largest pure-play digital signage integrators like Trison, M-Cube or Visual Art and IT system integrators like Econocom, ATEA or Cancom often win the big international tenders. […]
WASHINGTON, March 12, 2024 - The U.S. is experiencing record-breaking political ad spend surrounding the 2024 election encompassing national and local races. […]
Billboard Insider has prepared an analysis of Cracker Barrel’s out of home spending for the past five fiscal years. We calculated Cracker Barrel’s billboard spend by multiplying the % of the ad budget spent on billboards by the total Cracker Barrel ad budget. Cracker Barrel is currently on 1,400 billboards, down from 1,600 billboards five years ago. […]
By Florian Rotberg. Although Vertiseit had to digest the integration of MultiQ, sales were able to grow by 10%, while ZetaDisplay was only just barely able to maintain the previous year’s sales. In fall 2023, almost the entire management was replaced with newcomers to the industry. […]
Ori Mor, co-founder and chief business officer at Wi-Charge and Robert Macauley, head of product at Wi-Charge, joined editor Daniel Brown via video link to discuss the rapid development of wireless power and wirelessly powered displays like the Wi-Spot 3.0. […]
by Antonia Hamberger. What do BMW and Stella McCartney DOOH campaigns have in common? I expected at least one of the designers to employ large LED walls as a backdrop. […]
LG’s US Business Solutions wing has expanded its “smart” digital signage hardware line-up beyond displays, adding a series of high-brightness laser projectors that run ... […]
Photo Credit: Stéphane Aït Ouarab/2024 Saï Dubai has a well-established track record for going big with its bling, and the UAE city-state now has ... […]
Kristen Theodore. Indonesia is the world’s fourth-most populated country, home to hundreds of diverse ethnic communities. This makes it a unique advertising landscape that demands a little creativity and outside-the-box thinking to achieve success – and EYE Indonesia is rising to the challenge. […]
The big crowds cramming Hall Three at Integrated Systems Europe all that week last month were substantial clues that marketplace activity was high for ... […]
By Keith Bryan & Andrew Lipsman. Currently estimated at less than $300 million in the U.S., in-store advertising is finally ready to accelerate, with Walmart, Kroger and Tesco announcing the expansion of their in-store media networks this year. A recent Merkle study found that in-store media is now the No. […]
The OMA’s full-year net media revenue results for the out of home (OOH) industry have shown a total increase of 12.23% on net media revenue in 2023. This week, the category breakdowns have been released. […]
Chris Lytle. Right there you have two full-time jobs. You’re only good at one. […]
