“Outdoor is the largest advertising vehicle we use”: Cracker Barrel (Billboard Insider)

Billboard Insider has prepared an analysis of Cracker Barrel’s out of home spending for the past five fiscal years. We calculated Cracker Barrel’s billboard spend by multiplying the % of the ad budget spent on billboards by the total Cracker Barrel ad budget. Cracker Barrel is currently on 1,400 billboards, down from 1,600 billboards five years ago. […]