Ari Fuchs, managing director of The DAK Group.. Furthermore, the rapid evolution of technologies, along with the growing complexity of IT infrastructure, has created a demand for deeper expertise and more specialized competencies. […]
By Gabriela Barkho. With the election quickly approaching, some companies are facing more expensive digital ad rates as political candidates and retailers battle for Americans’ attention. In turn, some are trying to break away from the pack by also running analog holiday campaigns through out-of-home, direct mail and print. […]
JCDecaux SE (Euronext Paris: DEC), announced on 30 May 2023 that it had signed an agreement with Clear Channel Outdoor Holdings, Inc. to acquire its business in Spain through the acquisition of the entire share capital of Clear Channel Spain, subject to approval by the Spanish competition authority (Comisión Nacional de los Mercados y la Competencia, the "Spanish Authority"). […]
SAN ANTONIO, Oct. 28, 2024 -- Clear Channel Outdoor Holdings, Inc. […]
By Colin Kellaher. Clear Channel Outdoor's plan to sell its business in Spain to JCDecaux SE has fallen apart over regulatory concerns. The companies on Monday said they terminated the deal, worth about $81 million when it was unveiled in May 2023, due to commitments required by Spain's National Markets and Competition Commission. […]
Aaron Poole, marketing executive, PML Group. Previous iQ research this year highlighted OOH’s ability to prompt seasonal spending. 63% of respondents rated bus stop ads as effective in driving purchases during key events, with 27% considering them extremely effective. […]
By Robby Payne. We recently attended the Chrome Summit 2024, an event that dives deep into the world of ChromeOS in the enterprise sector. While we tend to generally focus on consumer-facing Chromebooks and software, this event provided a fascinating glimpse into how ChromeOS (and ChromeOS Flex, by extension) is being leveraged in all sorts of ways in various industries. […]
Praevar is releasing its 32-inch E Ink Spectra 6 display this November. The digital signage solution is engineered for indoor advertising and retail environments. […]
A couple of acquisition stories this week – the larger of them coming out of Brazil, where the biggest DOOH media owner has acquired ... […]
It’s fashionable to say that static outdoor is flat and the future belongs to digital. Billboard Insider loves digital. We own a digital billboard has a 35% return on investment. […]
Here’s another sophisticated scam in which someone tries to impersonate Billboard Loans (one of the company’s Billboard Insider owns). The fraudster has scraped a Billboard Loans ad off the internet and is using the Billboard Loans name. Billboard Insider’s Take: AI will help scams become more sophisticated. […]
A German frozen pizza startup, Gustavo Gusto, reported a 62% sales increase following a retail media campaign. Known for its high-priced, restaurant-quality pizzas, the brand tested retail media for its Ghostbusters-themed pizza, launched alongside the release of Ghostbusters Frozen Empire. […]
London-based Wildstone CEO Damian Cox and Cook spoke with Marketing about the future of the outdoor industry, the challenges, and the opportunities presented with the digitisation of the market. Marketing Mag: Some say ‘OOH is dead’. Is this the case and if not, why not? […]
by John Still. What does retail media need to do to hit the next level? The industry gives their thoughts Marie-Clare Puffett, Industry Developments and Insights Director, IAB Europe. […]
By: Wylie Wong. For small and medium-sized businesses (SMBs) in the food and beverage industry, developing menus with tantalizing dishes and drinks that keep customers coming is crucial to success. However, achieving that can also depend on the menu boards themselves. […]
