The US out-of-home ad industry grew in excess of inflation and about as fast as the US economy during the third quarter of 2024. Take a look at this table in which we compare US out of home revenue growth for the past 8 financial quarters against the change in the US nominal GDP and the inflation rate. […]
Advertising Week LATAM 2024 was held November 5-7 in Mexico City. Digital Out-of-Home (DOOH) advertising has seen a significant surge, particularly in programmatic formats. While China and the US are leading the way in retail media, Latin America, including Mexico, is experiencing rapid growth in this area. […]
An Icelandic software services company called Dacoda has wrapped up two years of development work and launched a new SaaS digital signage product that ... […]
I natter away here when specialty display companies call their transparent LD or OLED screens, Pepper’s Ghost projections or spinning LED light thingies holograms, ... […]
Paddy Power, the well-known retail betting shop chain in the UK and Ireland, has taken the interesting step of cutting over from a traditional ... […]
Rachel Gignac, Associate editor. What is a retail media network? From a retailer’s perspective, RMNs are about taking consumer data and allowing that data to be used to serve relevant ads to consumers in partnership with CPG companies. […]
by Florian Rotberg. The newly announced tariffs could considerably impact the digital signage industry in the US, as more than 50 percent of displays, LED, and media players are either imported from China or assembled on behalf of manufacturers in Mexico. Many digital signage hardware manufactures opened factories in Mexico in recent years to benefit from the Canada-US-Mexico free trade zone. […]
by Arielle Feger. Despite varying retail success, both Walmart and Target reported strong growth in their retail media networks—Walmart Connect’s US business grew 26% while Roundel’s growth was in the mid-teens, per Target CEO Brian Cornell. Here are three learnings from the retailers’ Q3 earnings calls and their implications for the retail media landscape. 1. […]
Color e-paper is great tech, but prices likely have to come down by at least half – or more – before the industry is ... […]
A UK chemicals company is teaming up with one of the world’s largest display manufacturers to co-develop a new kind of transparent display that ... […]
Giancarlo Arena, Head of Programmatic, Adsmurai, Global. In one campaign, Adsmurai combined mobile retargeting with DOOH placements, reinforcing brand presence at key moments throughout the day. This layered approach built familiarity and deepened engagement, guiding consumers through multiple touchpoints—from digital interactions to impactful, real-world visuals. […]
One indicator of the relative health of the display tech sector would be how much manufacturers are spending on equipment, and by that measure, ... […]
Billboard Insider talked with several small out of home companies whose banks have refused to renew a line of credit or refused a request for acquisition funding. The data bears this out. Here’s a chart taken form the Federal Reserve Senior Loan Officer Survey on Bank Lending Practices. […]
Max Drachman, Drachman M&A Co. We are actively advising a few clients with material businesses that will come to market in 2025. Some of them have a few projects they are finishing up and others are not quite ready for a myriad of reasons, but we are confident it will be an active year. […]
OUTFRONT Media Inc. (NYSE:OUT), a real estate investment trust specializing in billboard and transit advertising, announced today the departure of Chief Commercial Officer Andrew R. Sriubas. […]
