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Saudi Arabia plans to build eleven new digital signage-filled stadiums for the 2034 Fifa World Cup (Invidis)

The host of the 2034 Men’s World Cup has not been officially decided, but there is little doubt. Saudi Arabia is the sole bidder, and its selection in December 2024 is almost certain. The country has already outlined plans for eleven new World Cup stadiums, that – if built – would far surpass all of today’s modern sports arenas. […]

invidis.com
Fri, Nov 22 at 5:59 PM

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Lamar Advertising’s Q3 2024 results at a glance (Billboard Insider)

SignValue has prepared the following analysis of Lamar Advertising’s 3rd quarter 2024 financials. […]

billboardinsider.com
Fri, Nov 22 at 5:53 PM

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InfoComm US and Latin America Get New Show Director (16:9)

I don’t tend to write many posts about new hires because based on analytics, not that many readers seem to care. But once in ... […]

sixteen-nine.net
Fri, Nov 22 at 11:17 AM

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New Downtown Toronto Bank Branch Draws Eyes With Some 250 Sq. Meters Of LED Display In Windows (16:9)

The Chinese display manufacturer Muxwave will soon have another high-profile reference case for its in-window LED mesh displays – the windows of a new ... […]

sixteen-nine.net
Fri, Nov 22 at 10:33 AM

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Digital Signage Business Climate Index For Q3 Finds Big Players Growing While Smaller Firms May Be Struggling (16:9)

German language content partners invidis have released the findings of its latest quarterly Business Climate Index, suggesting market sentiment is improving, even though actual ... […]

sixteen-nine.net
Fri, Nov 22 at 7:47 AM

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US OOH ad revenue grew 4.3% in the third quarter of 2024: OAAA

WASHINGTON, DC, November 21, 2024 -- Out of home (OOH) advertising revenue increased 4.3% in the third quarter of 2024 compared to the previous year, accounting for $2.04 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). […]

OAAA
Thu, Nov 21 at 6:50 PM

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UK OOH ad revenue grew 4.4% in Q3, 2024, up 12% year to date (PwC/Outsmart)

Outsmart, the trade body for the Out of Home (OOH) advertising industry reports spending in 2024 has reached £1bn, an increase of 12% compared to the same period last year. Revenue for the third quarter was up 4.4% totalling £361 million, with Digital OOH revenue up 7.7%% year-on-year and accounting for 67% of total spend. […]

outsmart.org.uk
Thu, Nov 21 at 6:47 PM

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Digital Signage Business Climate Index shows optimism for Q4, despite slow growth (Invidis)

by Antonia Hamberger.  Despite a flat market, sentiment in the digital signage industry has turned more positive in Q3: Hopes for Q4 are high, but not everyone will emerge happy from this year. Key insights from the latest DBCI survey. The digital signage market has shown little growth in 2024 so far. […]

invidis.com
Thu, Nov 21 at 6:44 PM

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“DOOH media buying in India is still based on direct negotiations and personal relationships” (media4growth)

Gautam Bhirani, Managing Director, Eyetalk Media Ventures. Adoption of DOOH advertising has been slow, limited by entrenched practices and systemic challenges. Gautam Bhirani, Managing Director of Eyetalk Media Ventures, shares his views on the current state of AdTech in India’s OOH sector and the way forward. […]

media4growth.com
Thu, Nov 21 at 6:41 PM

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Remarketing (refurbished) hardware presents a potential for digital signage (Invidis)

Pre-owned screens could be a solution to cutting project costs and boosting sustainability. But would companies actually use them? We asked digital signage businesses to rate the potential for refurbished hardware. […]

invidis.com
Thu, Nov 21 at 6:27 PM

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Why Update The Digital Poster When We Have A Perfectly Good Printer … And Tape??? (16:9)

Oh dear … Spotted in a Linkedin post by the managing director for a UK tech company … In a office used by the ... […]

sixteen-nine.net
Thu, Nov 21 at 8:23 AM

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Transit Info Start-up Pairs Analog Route Signs With E-Paper Real-Time Update Inserts (16:9)

While Taiwan’s E Ink is making a big push into color e-paper and more sophisticated products for digital signage and DOOH applications, a much ... […]

sixteen-nine.net
Thu, Nov 21 at 8:09 AM

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ANA’s tips for brands buying ads on retail media networks (AdExchanger)

By Bill Duggan, EVP, ANA. 7. Evolve from demographic data to purchase data: Purchase data from retail media is significantly more efficient at predicting consumer lifestyles and interests than demographics. You are what you buy. […]

adexchanger.com
Thu, Nov 21 at 12:10 AM

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Ströer co-CEO: DooH is a key factor of outdoor advertising growth (Billboard Insider)

In a WOO keynote, Ströer co-CEO Christian Schmalzl identified DooH as a key reason for the growth of outdoor advertising. However, the traditional strengths of OoH must always be taken into account. Schmalzl noted that digital is becoming more and more important, but classic OoH should still be taken into account Here are three points he emphasized in his presentation. […]

billboardinsider.com
Thu, Nov 21 at 12:10 AM

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How Google’s decision to combine Android and ChromeOS will affect the digital signage tech market (Invidis)

by Florian Rotberg. Google is positioning ChromeOS as the ideal platform for digital signage: according to the tech company, it enables network owners to manage large fleet of endpoints remotely, secure and energy-efficient. Many cloud-native CMS developers are surprised by how easy it is to develop ChromeOS apps (PWAs) and port their CMS solutions to the platform. […]

invidis.com
Wed, Nov 20 at 4:04 PM

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