By Stephen Lepitak. One of Britain’s largest media and entertainment groups, Global, has increased its digital inventory for programmatic buyers by adding advertising space across the London Underground and National Rail. The new additions mean the company now reaches 95 million people a week. […]
Out of Home financing is a specialized form of finance. To save you the time and trouble of having to educate your lender on the ins and out of out of home here’s an alphabetical list of 51 out of home lenders prepared by SignValue and Billboard Insider. We’ve included contact info for the five out of home lenders that advertise in Billboard Insider. Advertising in Billboard Insider signals expertise and a commitment to out of home. Please patronize them first because Billboard Insider wouldn’t exist without their advertising. Full disclosure: Billboard Loans, LLC. […]
At AdQuick, we’re proud of the work we do everyday to connect people in the real world to the brands, causes, and social movements they care about. One example we’re particularly proud of is the Justice for Breonna Taylor crowdfund campaign, which recently received creative recognition from the Muse Awards. […]
There is now enough activity and demand in the area of all-in-one, bundled LED displays to warrant marketplace research and analysis, with a new report from the global research firm Omdia looking specifically at this narrowly-defined product category. […]
By Adam Powell. While other mediums have focused on their core offerings during the pandemic, out of home has been reinventing itself. A privacy-first industry lies ahead. […]
While COVID-19 has begun to recede in a few areas, restaurants in many regions will still have to deal with restrictions. From social distancing requirements to reduced indoor seating, there is a lot to keep up with. Digital signage has helped many restaurants make this transition more easily, such as one McDonald's franchisee. […]
By Douglas Cordova, VP, Business Development at Wrapify. This is going to be a biased article. I love the Out of Home industry and have since the day I started in it almost 12 years ago. […]
OOH industry organization welcomes four new members to its Board of Directors and elects two board members to its Executive Committee. Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced the election of four new members to the Board of Directors, and welcomed two Executive Committee members. […]
The UK-based research firm and consultancy IDtechEx has pushed out an interesting discussion paper about the state and potential marketplace applications for microLED, sorting out its value proposition versus competing technologies like OLED and Quantum Dots LCDs. […]
For decades, airport advertising has been one of the most reliable and effective forms of out of home advertising. From reach to audience to receptivity, the medium ranks near the top of nearly every measure. The only problem has been that the past 13 months haven’t been conducive to air travel, with the pandemic sending airport traffic tumbling. […]
If you don't know what kiuertgflop means, don't worry, nothing was lost in translation. Even if you happen to speak Finnish, you wouldn't be able to make out the copy on out-of-home media locations TBWA placed around Helsinki to promote client World Vision's new campaign to fight illiteracy. […]
At New South Outdoor, we have had a number of new advertisers come on board in the last couple of months that have exclusively run “Now Hiring” ads. I am very happy to have this new business but it got me thinking about the bigger picture and what was going on in the market. […]
Mahlmann Media, Inc. (MMI), a Los Angeles based independent outdoor advertising media operator and representative, announces Glyn Williams has acquired the majority shares of the company from Susan Mahlmann, as of April 1, 2021, and will be elevated to Chief Executive Officer. […]
The National Theatre of Iceland is one of two main theaters in Reykjavík, drawing attention for its stunning architecture highlighted by dramatic contrasting dark gray surfaces and lighter grey decorative elements. Everything about the building is majestic. Designed by Guðjón Samúelsson, the theater opened on April 20, 1950. […]
Will shopping centers and malls regain prominence in the coming years? If so, how will digital signage fit into these areas? Shopping centers have undergone a transformation in recent years from simple collection of stores bookended by two or more anchor stores to well-planned community destinations that comprise dining, entertainment, and shopping. […]
