By Ken Klein OAAA Executive Vice President, Government Affairs. From the heart of the old Confederacy to the desert West, voters and elected officials continue to expand legalization of marijuana. Latest developments include: Out of home media continues to dominate cannabis ad spend, with 42 percent overall share (Kantar tracking). […]
Stu Lee at Bassler Insurance writes billboard liability and billboard replacement policies nationwide. Insider asked Lee about trends in the billboard insurance market. What’s new at Bassler Insurance since we talked last? […]
Tonic Health Network will be verified by Seedooh, an independent technology platform. The announcement: Out of Home campaigns across Australia’s largest health and wellbeing media network will now be verified by Seedooh, with Tonic Health Network becoming the latest addition to a growing list of clients using the innovative platform. […]
New York, NY– – Branded Cities, a premier Out-of-Home and iconic media company in North America, today announced the acquisition of a portion of the San Francisco assets of City Outdoor, further increasing its North American footprint. The all-cash deal adds two iconic faces to Branded Cities’ collection of high-impact signage. […]
In an ecosystem that still … STILL … sees new software companies popping up with their own spin on a solution, it’s kind of crazy to think there are digital signage companies out there marking three decades in the business. One of the oldest, by far, is Toronto’s Capital Networks, which is marking 30 years in business this week. […]
VIOOH, an OOH marketplace, has released its State of the Nation report for Hong Kong. The report found that 84% of respondents have bought, planned or placed OOH programmatically in the last 12 months, according to a press release. In addition, 94% expect to increase their investment in programmatic OOH in the next 18 months and 82% were open to investing in DOOH. […]
Baton Rouge, LA – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that the company will honor teachers and educators across its national digital billboard network in celebration of Teacher Appreciation Week 2021, taking place May 3-7. […]
When it comes to digital media and Out of Home, all banner ads are not created equal. For some of them 400 x 1400 pixels translates to 14’ x 48’ and one impression turns into thousands. You’ve probably been hearing about it, but may have some questions before launching your first Programmatic Out of Home Campaign. […]
Last week I reviewed the first 4 parts of a killer OOH sales proposal: Needs and Objectives Rationale. Why Out of Home Why Your Company Today I’ll cover the last four parts of a killer sales proposal. 5. Creative Clients spend 80% of their efforts on “where” to advertise and only 20% on “what” to advertise. […]
Capturing the Expansive History of Out of Home—Duke University Archives. The Resource of Outdoor Advertising Descriptions 2.0 (ROAD 2.0) project includes images related to outdoor advertising from the twentieth century. It began as a metadata-only database in 2003, funded by a grant from the National Endowment for the Humanities. […]
I’m a big fan of what PORTL is doing with its remote display system, for use-cases like new luxury watch launches and demos done by a Swiss firm for a recent trade show many time zones away in Shanghai. The timepiece firm IWC used PORTL’s display and software system to have its CEO and rock star watchmaker present and interact with buyers in real-time at a show called Watches and Wonders. […]
The Texas Legislature is in session, and as the case far too often, it is demonstrating how to pass an unconstitutional law. The subject of the constitutional shenanigans this time is so-called “bandit signs,” those pesky paper signs illegally placed on trees, utility poles, street medium, and other sites in the public right of way. […]
Digital signage doesn’t have to be extra-large or immersive to make a huge impact. Just ask the players from the 2020 World Series champion Los Angeles Dodgers, who found the boxes containing their championship rings taken to a whole new level with mini video screens inside when they opened them. […]
Hat Tip – Sound and Video Contractor A Hong Kong company has started showing a display system that uses suspended LED strings – with each light emitter mapped and addressable – to create motion visuals that have volume and dimension. The system from LED Pulse is called Dragon O. It can be scaled up to fill a room or stage. […]
As new COVID-19 cases have stabilized and vaccination rates are on the rise, cities across the country continue to gradually reopen. The latest phase of reopening’s in New York and Chicago include the allowance sporting events with spectators. Professional teams in New York City and Chicago are promoting the long-waited return of their in-person games on our out-of-home advertising networks. […]
