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DSF and Digital Signage Experts Group Announce Digital Signage Certification Week (Commercial Integrator)

The Digital Signage Federation (DSF), the independent not-for-profit trade organization serving the digital signage industry, and the Digital Signage Experts Group (DSEG), have announced the launch of registration for Digital Signage Certification Week. This year marks the inaugural annual event to promote credentialing and professional development in digital signage and experiential technologies. […]

commercialintegrator.com
Mon, Apr 26, 2021 at 6:30 AM

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Catching Attention With Unique Exterior LED Signage (Daktronics)

When moving about in the world today, your attention is very valuable. Signs are everywhere trying to connect and engage with you. More now than ever before, those signs are digital LED displays. […]

blog.daktronics.com
Mon, Apr 26, 2021 at 6:00 AM

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Australian Financial Review: Packaged goods to drive recovery of outdoor advertising

Soft drinks, toiletries and supermarket brands that shoppers buy weekly are expected to drive the recovery of spending on billboard advertising, which plunged 38 per cent during the pandemic. According to media agency Zenith, advertising by fast-moving consumer goods brands, which includes packaged foods, beverages and toiletries, will grow by 9 per cent a year from 2020 to 2023. […]

afr.com
Sun, Apr 25, 2021 at 12:25 PM

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This week’s OOH ad industry update for Ireland from PML Group (AdWorld)

James Byrne, PML Group. This month brought an injection of positivity and optimism to the nation’s psyche as the gradual lifting of restrictions began. On Monday, the next phase begins. […]

adworld.ie
Sun, Apr 25, 2021 at 12:14 PM

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KLM’s digital billboard ads react to people sneezing and coughing, offer full refund for booked flights (Marcomm News)

After a successful campaign in March this year, summer trip sales went up by 70% in Sweden – KLM Royal Dutch Airlines together with creative agency partner M&C Saatchi Stockholm now follow up with a more high tech approach: The refund billboard. […]

marcommnews.com
Sun, Apr 25, 2021 at 12:11 PM

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How to enter The Drum Out of Home Awards 2021

The awards for excellence in out of home media. Super early bird deadline - Wednesday May 12 2021. These awards celebrate those driving forward innovation in the out of home space, showing that this medium can live on for a lot longer. […]

thedrumoutofhomeawards.com
Sun, Apr 25, 2021 at 11:59 AM

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How to sell digital billboard ads (Billboard Insider)

Pete Hautem has 44 years experience in selling out of home. How is selling digital different from selling static.? Overall, selling Outdoor ads is basically the same, regardless of display type. […]

billboardinsider.com
Sat, Apr 24, 2021 at 12:34 PM

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Sold vs Available. How to list billboards on your website (Billboard Insider)

By John James, Signbird Operators ask me if they should list their billboard inventory as “Sold” or “Available” on their OOH website. Great question! The last thing you want to do is give a potential advertiser a reason NOT to pick up the phone and call you. […]

billboardinsider.com
Sat, Apr 24, 2021 at 12:31 PM

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CEOs of Lamar and Link Outdoor explain why they give more power to local managers (Business Insider)

Link Media CEO Scott Lafoy and Lamar CEO Sean Reilly on the benefits of decentralized management taken from In Their Words – Out of Home Executives Talk About Out of Home. Scott Lafoy, CEO, Link Media: First and foremost, we’ve been establishing local managers for each of our primary markets where before we had regional management in the past. […]

billboardinsider.com
Sat, Apr 24, 2021 at 12:28 PM

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Adomni CEO Jonathan Gudai explains the company’s DOOH deal with Uber on Fox Business TV (Business Insider)

Jonathan Gudai speaks with Maria Bartiromo, of Fox Business Channel, about Adomni, Uber OOH and the transformative growth potential of programmatic digital out of home. […]

billboardinsider.com
Sat, Apr 24, 2021 at 12:22 PM

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CEO Jonathan Gudai says iOS 14.5 release will not affect DOOH ad targeting and measurability provided by Adomni platform (OAAA)

iOS 14.5 is dropping next week. So many of us in the advertising world will be watching and tracking the impact of the App Tracking Transparency (ATT) change to see the gravity of the reductions in the quantity of observed IDFAs. At this point, Adomni‘s main mobile location data partners are not overly concerned. […]

thoughtleadership.oaaa.org
Fri, Apr 23, 2021 at 1:28 PM

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How To Use Outdoor Advertising to Gain Online Publicity (75Media)

What if we told you that it’s possible to land online press coverage and boost the profile of your brand without necessarily needing to hire an established PR firm to work on your behalf? This is excellent news for small businesses, who can leverage outdoor advertising (OOH) and digital marketing channels to achieve national headlines without excessive spending. […]

75media.co.uk
Fri, Apr 23, 2021 at 11:58 AM

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What Makes a Good Billboard Site (Billboard Insider)

Andy Goodman, President of AGE Advertising, has 34 years experience siting and developing billboards. Today he talks about what makes a good billboard site and the most difficult site he ever developed. Andy Goodman, President, AGE Advertising How did you get started in site development. […]

billboardinsider.com
Thu, Apr 22, 2021 at 3:00 PM

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Six Earth Day Tips to Lessen the Carbon Footprint of Your OOH Advertising Campaigns (AdQuick)

We all have a part to play in the fight against climate change.  As marketers, we have a unique opportunity to help increase awareness, drive understanding, and inspire action.  We also have an obligation to act, ourselves. […]

adquick.com
Thu, Apr 22, 2021 at 2:30 PM

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Global Digital Out-of-Home Marketplace VIOOH Launches in Australia (Mumbrella)

VIOOH, a global digital out-of-home marketplace, has announced its expansion into the Australian market. The announcement: Leading global digital out of home marketplace VIOOH, today announced its expansion into the Australian market, partnering with JCDecaux Australia to enable its premium digital inventory to be traded programmatically. […]

mumbrella.com.au
Thu, Apr 22, 2021 at 1:00 PM

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