Raw Feed & Search

ISE confirms show will go ahead in Barcelona in early June (AVInteractive)

ISE said vaccinations and a declining case rate made a show possible in Barcelona in June but companies that pull out by 5 March will not be charged a cancellation fee. ISE issued the following statement this morning at 8am UTC. “Integrated Systems Events has been working hard alongside each of you to bring a successful ISE 2021 to Barcelona on 1-4 June this year. […]

avinteractive.com
Thu, Mar 4, 2021 at 6:16 PM

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Rebirth of QR codes in out-of-home advertising (Video, 2:50; by Outfront Media)

Chad Shackelford, VP, Head of Digital Creative. Why QR codes are experiencing a rebirth during and after the pandemic. […]

youtube.com
Thu, Mar 4, 2021 at 6:10 PM

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How businesses can use the versatility of OOH advertising to find new employees during economic recovery (EMC Outdoor)

by Chris Rulli. With the wide variety of media choices and advanced targeting tactics available, coupled with its ability to drive digital engagement, Out of Home should be a key piece of any recruiter’s media plan. It’s no secret that Out of Home Media drives recruitment and has historically been used as a recruitment tool, often seen on interstates targeting truck drivers. […]

emcoutdoor.com
Thu, Mar 4, 2021 at 5:41 PM

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16:9: Another Big Robotic Video Wall Surfaces, But This One’s Safe Inside, And Done With Projection

Here’s another example of one of those robotic, kinetic, three-dimensional walls that has cubes that push out and slide back in based on programmed sequences. It is is the same motion technology as what was used for that ill-fated Coca-Cola spectacular LED display in Times Square, but the biggest difference with this one is that it is inside. […]

sixteen-nine.net
Thu, Mar 4, 2021 at 11:56 AM

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Lamar Advertising Company wins seven-year contract at Indianapolis International Airport (Moodie Davitt Report)

USA. Lamar Advertising Company has been awarded a new seven-year advertising and sponsorship contract at Indianapolis International Airport. In year one, it will deliver a major digital upgrade across the airport, featuring large-format digital locations and additional elements at key passenger engagement points. […]

moodiedavittreport.com
Thu, Mar 4, 2021 at 12:44 AM

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JCDecaux: Albert Asséraf is appointed Executive Vice-President Communication and User Innovation following the departure of Agathe Albertini

Albert Asséraf, Executive Vice-President Strategy and User Innovation, will become Executive Vice-President Communication and User Innovation from 12 April, enlarging his current duties. He is taking over from Agathe Albertini, who is leaving JCDecaux to pursue her own entrepreneurial activities. Albert Asséraf was born in 1961. […]

globenewswire.com
Thu, Mar 4, 2021 at 12:11 AM

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Five stages of post-pandemic customer journey that OOH advertisers should capitalize on (Posterscope)

By Matt Willifer, Chief Strategy Officer, CARAT UK.  It seems a good time to set out the stall for OOH once again. Because whilst the short term has been hard, OOH has undergone an incredible evolution over the past five years. 50% of revenue is now digital; data can be used to target in new ways; and tech has increased the potential for even more creative impact. […]

posterscope.com
Wed, Mar 3, 2021 at 7:31 PM

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16:9: Projection Whacked, LED And LCD Sales Less Hard-Hit In 2020: Futuresource

The research firm Futuresource Consulting has confirmed what we all pretty much knew – the past year wasn’t great for much of anything, including the professional displays industry. Futuresource’s tracking services show that in terms of volume, projection was the hardest hit across 2020, down by almost a third in total. […]

sixteen-nine.net
Wed, Mar 3, 2021 at 7:28 PM

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SFWeekly: Pot Billboards Banned on California Interstate Highways

by Joe Kukura • 03/03/2021 Cannabis billboards like this one promoting Eaze were recently banned on California’s interstate highways. Photo courtesy of Joe Kukura There is a giggle-worthy sign of the times rising high over SoMa, just a stone’s throw from a building operated by the San Francisco Sheriff’s Department. […]

sfweekly.com
Wed, Mar 3, 2021 at 7:26 PM

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Posterscope AI forecasts how Britain will get moving out of lockdown (Campaign)

Planning tool aims to give OOH advertisers key information at each stage of government's 'roadmap' for coming out of lockdown. Posterscope has launched a new artificially intelligent tool that the Dentsu outdoor media agency claims can accurately predict how population movements across Britain will increase over the coming months. […]

campaignlive.co.uk
Wed, Mar 3, 2021 at 7:25 PM

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Roadside billboard bill bound for full Senate in Kentucky (WTVQ)

By Steve Rogers. A bill that would rein in the rapid and unregulated erecting of roadside billboards across Kentucky advanced Wednesday out of the Senate Transportation Committee. The measure, known as House Bill 328, would do this by re-establishing the state’s regulatory authority for roadside billboards. […]

wtvq.com
Wed, Mar 3, 2021 at 7:20 PM

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Creative Realities hired as digital signage tech provider by an unnamed 14 000-store US-Canadian convenience chain (PRNewswire)

Creative Realities, Inc. (NASDAQ: CREX, CREXW) has been engaged to provide a full suite of integrated digital signage solutions to one of the world's largest international convenience store chains with a footprint expected to eclipse 14,000 stores in the United States and Canada during 2021. […]

prnewswire.com
Wed, Mar 3, 2021 at 6:19 PM

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City of Austin Wants Supreme Court to Review Reagan Case Concerning Digital Billboards (Billboard Insider)

The City of Austin has asked the Supreme Court to review the Fifth Circuit’s decision in favor of Reagan Advertising in a digital billboard dispute.  Austin’s sign code says that on-premise signs can be digitized but off premise signs can’t be digitized.  Reagan sought permits to digitize billboards.  Reagan and Lamar Advertising sued Austin in state district court challenging the permit denials as an infringement of rights under the first amendment.  The District court ruled against Reagan seeming to give preference to Metromedia over Reed v Gilbert.  On appeal, The Fifth Circuit agreed with Reagan and Lamar that Austin’s digital billboard restrictions are invalid because the on-premise/off-premise distinction is content based under Reed v Gilbert.  Here’s a link to Austin’s Supreme Court petition. […]

billboardinsider.com
Wed, Mar 3, 2021 at 6:07 PM

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16:9: Silicon Valley Eyewear Store Uses Dozing Old Lady Robot, Donkeys, For Experience

From the skewed perspective of people working in the digital signage and pro AV sectors, the delivery of in-store experience is all about the screens. But it is useful to get reminders now and then that a lot of store design these days has little or nothing to do with connected displays. […]

sixteen-nine.net
Wed, Mar 3, 2021 at 9:11 AM

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16:9: Video Walk-Through Of Kuala Lumpur Airport’s Huge DOOH Display Upgrades

Between press releases and PR pitches, and bumping into things online, I see lots of visuals of digital signage and DOOH work done in big footprint places like airports – but it is rare to see a full video tour of a digital upgrade. […]

sixteen-nine.net
Wed, Mar 3, 2021 at 8:20 AM

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