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Screenverse adds its inventory of DOOH screens to Broadsign’s programmatic SSP

Screenverse has integrated its extensive network with Broadsign’s SSP, working to bring all 100,000+ screens onto the platform. Over 12,000 screens have been onboarded, with more to come in the coming months. The integration allows Screenverse to connect its inventory with major omnichannel campaigns managed by demand-side platforms (DSPs). […]

broadsign.com · Promoted content
Wed, Oct 23 at 12:10 AM

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DPAA releases Industry Anthem filmed at Video Everywhere Summit

In DPAA’s tradition of bringing new initiatives to the industry for informing and educating via inspiring and entertaining, as with our Broadway Shows on our global Summit Stage each year—we now announce another first! The DOOH ANTHEM produced and created by the 🎬Steven Spielberg of the media tech and finance industry, Terence Kawaja, LUMA Partners! […]

DPAA · Promoted content
Wed, Oct 23 at 12:10 AM

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Vroom competes with big C-store media networks by aggregating smaller convenience stores into its retail media network (C-Store Dive)

Jessica Loder, Editor. Vroom’s program is initially focused on on-site media like in-store kiosks and first-party online ordering. However, it is expected to expand to off-site media with features like CPG-funded advertising on social media and other digital channels, according to the announcement. […]

cstoredive.com
Wed, Oct 23 at 12:10 AM

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Canadian manufacturer Praevar introduces e-paper displays for indoor digital signage, outdoor models planned for 2025 (Invidis)

by Antonia Hamberger. Praevar, like its competitors PPDS and Sharp, relies on E Ink’s Spectra-6 technology, which offers brighter colors and a high-contrast, print-like look compared to older versions. “Collaborating with Praevar on their innovative ePoster solution is a significant step forward in sustainable signage,” says Tim O’Malley, AVP for the US Regional Business Unit at E Ink. […]

invidis.com
Tue, Oct 22 at 9:38 PM

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CPG giant Georgia-Pacific invests in retail media but measurement continues to be a “pain point” (Marketing Dive)

Chris Kelly, Senior Reporter. Georgia-Pacific's product line includes paper brands like Angel Soft, Quilted Northern, Sparkle and Brawny. Paras Shah, senior director of digital media at Georgia-Pacific: "We want to invest in retail media to drive incrementality for a business, and there is no standardized way of measuring incrementality. […]

marketingdive.com
Tue, Oct 22 at 9:37 PM

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Chairman of DPAA Global: “Leading private equity firms will make bold investments in DOOH in the next 12 months”

Below is the transcript of DPAA  Global Summit Opening Remarks by François de Gaspé Beaubien and Barry Frey. François de Gaspé Beaubien, Chairman of GymTV, Chairman & Chief Coaching Officer of Zoom Media, and Chairman of DPAA Global. […]

Editorial · Promoted content
Tue, Oct 22 at 8:53 PM

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Why in-store media is an essential part of retail media networks (Broadsign)

Quinn Mason. “Retail media” can have various meanings depending on who you ask, but we like to keep it simple: it’s a way to reach your customer right at the point of purchase or point of choice. While online retail media has made huge strides in recent years, there’s a massive opportunity to bring that same digital innovation into physical stores. […]

broadsign.com · Promoted content
Tue, Oct 22 at 8:23 PM

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Questex’s Digital Signage Experience Unveils the 2024 Digital Signage Experience (DIZZIE) Awards Finalists

Winners to be Announced at Digital Signage Experience 2024 on December 9 in Las Vegas NEW YORK, Oct. 22, 2024 -- Questex’s Digital Signage Experience (DSE) has unveiled the 2024 Digital Signage Experience (DIZZIE) Awards finalists. […]

Questex · Promoted content
Tue, Oct 22 at 7:01 PM

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Specialty Display Firm Praevar, Best Known For High-Bright LCDs, Goes Green With E Ink Posters (16:9)

A Toronto company known very much for its high-brightness outdoor LCD displays has taken a distinct pivot into e-paper poster displays that consume a ... […]

sixteen-nine.net
Tue, Oct 22 at 7:02 AM

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DOOH supply-side platform VIOOH enters Middle Eastern market by adding inventory from UAE-based BackLite Media (Campaign)

VIOOH’s platform facilitates programmatic advertising by connecting buyers and sellers in the DOOH space, streamlining the process for advertisers. With this partnership, global advertisers will now gain access to BackLite Media’s inventory across Dubai and Abu Dhabi, providing opportunities to reach both residents and the UAE’s growing number of tourists. […]

campaignme.com · Promoted content
Tue, Oct 22 at 12:10 AM

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Why you shouldn’t use consumer TVs for commercial digital signage (Samsung Insights)

When planning a digital signage deployment, cutting a few corners to save on entry costs can be tempting. Why shell out for commercial digital signage displays when far less expensive TVs are at your local big box store? Here’s the short answer: TVs and monitors may look similar, but TVs aren’t suited to the operating demands of commercial digital signage displays. […]

insights.samsung.com · Promoted content
Tue, Oct 22 at 12:10 AM

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Preview: Pix From Launch Event For Future Stores In London (16:9)

That very ambitious, digitally-driven pop-up store on Oxford Street in London had a preview party the other night, ahead of its formal opening next ... […]

sixteen-nine.net
Tue, Oct 22 at 12:10 AM

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How quantum computing will affect AV, digital signage, IT and security (Commercial Integrator)`

Alan Brawn. Traditional Computers and Their Limitations. For context, let’s explore where we are with traditional computers and their limitations. […]

commercialintegrator.com
Mon, Oct 21 at 9:41 PM

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Retail media networks plan to expand in-store advertising (Forbes)

Andrea Wasserman is a consumer executive who covers retail. Gil Phipps, Senior Vice President of Global Customer Solutions at Advantage Solutions, predicts: “In 2025, we expect to see more RMNs include in-store (both digital and physical signage), CTV, and creators as vital parts of their media strategy,” says Logan. […]

forbes.com
Mon, Oct 21 at 9:33 PM

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Use this code to get a free Expo Hall Pass or 20% off Conference Pass at DSE 2024 December 7-10 in Las Vegas

Use this code for a FREE Expo Hall Pass or $100 off Conference Passes. Advance Rates Available Until October 14. Conference: December 7-10, 2024 Expo: December 9-10, 2024 Las Vegas West Hall. […]

Editorial · Promoted content
Mon, Oct 21 at 9:32 PM

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