In 2020, over 3 million women left the workforce. In September of 2020 alone, for every man that left the workforce, four women left as well. Covid-19 has no doubt caused long-standing cracks in the life that we knew, cracks that we will be fighting to repair for years to come. […]
New York, NY — March 17, 2021 — Place Exchange, the leading SSP for programmatic out-of-home (OOH) and place-based media, announced its expansion into Canada. […]
It can be said that without a good source, a digital display becomes secondary. We can say that with poor signal distribution, the images do not “transport” properly and lack integrity. And we can say without bandwidth, those mysterious images on the network or in the cloud arrive late or cannot even be seen. […]
COVID-19 was bad for just about every industry, so it is no surprise that the digital signage display business had a rough 2020. New numbers from the research firm Omdia suggests overall 2020 public information display shipments were down 9.8% year-on-year. But, a little surprisingly, Latin America, Japan, and the China region actually saw some growth opportunities. […]
The Kentucky legislature has approved HB 328, a revised billboard control act to fix the previous law which a court invalidated. Yesterday the House approved an amended version by 30-6, the Senate approved the amended version by 91-3 and the measure has been delivered to the Governor. […]
Sharp/NEC´s modular SoC MediaPlayer offers full end-to-end streaming solution powered by Matrox Maevex multi-channel encoders to deliver exceptional-quality digital signage over IP MatroxMaevex Munich, 16 March –Sharp NEC Display Solutions Europe has announced the availability of its latest NEC MediaPlayer purpose-built for digital signage applications. […]
Boxlight Corp.,a digital signage and interactive technology solutions provider, has launched its Clevertouch Gallery in London for its interactive flat panel display solution. This location will feature a training gallery, boardroom setup, communications huddle room, informal meeting space and desk facilities, according to a press release. […]
Daktronics’ bi-annual NFL User Group conference is normally an in-person gathering on our Brookings, SD, campus. This year, with gathering and travel restrictions still in effect, Daktronics took to the internet to host the event in its first-ever virtual format. […]
4 ways out-of-home advertising can amplify social media campaigns When you think about the marketing channels pushing brand messages and campaigns to ‘go viral,’ it wouldn’t be a surprise if your mind wandered toward social media first. After all, social media is, in large part, to thank for what we call viral marketing today. […]
Today’s podcast guests are Evan Richheimer and Luis Cerda, Co-Founders of New Tradition Media an out of home company which operates a large format out of home plant in 16 large US cities. They talk about getting started, the Regency signs purchase and how they secured One Times Square. Don’t overlook the value of a cold call! […]
By Brad Getter, Owner, Megagraphics I’m seeing more prototype cars with giant screens in the dash… what’s this going to mean for OOH when these become production models? Can the industry grab this close-up in-person space? That’s some darn nice ad real estate right there folks. […]
There was a lot of skepticism and debate in the digital signage community when 4K commercial displays started coming on the market, with industry observers openly wondering if visual messaging applications needed that high level of resolution. Several years later, 4K is perhaps not common, but certainly being used in many projects, and both accepted and supported. […]
Feeding the content beast – steadily dealing with the insatiable appetite of a digital signage network – has been an issue for as long as the industry has been around, and one that’s still not really solved. […]
Ottawa’s transit commission gave the go-ahead Wednesday for city staff to put advertising in the city’s light-trail transit stations, though one councillor expressed her concerns about a lack of control over potentially controversial ads. […]
oOh!media has launched the Audience Intelligence Hub, an online data resource to provide insights for engaging out-of-home (OOH) audiences. […]
