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Daktronics LED Video Walls at PTC’s Corporate Experience Center (Commercial Integrator)

Daktronics recently worked with DGI Communications to design, manufacture and install two new LED video walls for PTC at their corporate headquarters in Boston. A physical exhibit of the company’s technologies, PTC’s Corporate Experience Center (CXC) features six rooms, with two of these housing new digital displays to tell the company story and engage with visitors. […]

commercialintegrator.com
Thu, Apr 1, 2021 at 7:30 AM

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16:9: April 21st Telelogos Webinar Looks at Secure Digital Signage Management in Banking

I’m moderating what should be an interesting online roundtable in roughly three weeks, focused on the use and particularly management of a digital signage across a major South African bank. Nedbank is something of a pioneer, doing early, in-branch digital signage more than 20 years ago, when it was probably referred to as something like in-branch TV. […]

sixteen-nine.net
Thu, Apr 1, 2021 at 7:00 AM

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A Few Ways to Implement OOH Guerrilla Marketing (Movia Media)

As the world begins to recover from the unprecedented pandemic that has silenced bustling cities, we can only imagine what the aftermath will look like. Consumers are fatigued from a year in quarantine where digital ads have been the dominating medium and people ready to experience the creativity that other mediums have to offer. […]

movia.media
Thu, Apr 1, 2021 at 6:00 AM

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Stephen Freitas: Make the Medium Easier to Transact (Billboard Insider)

Today’s podcast guest, Stephen Freitas (Executive Advisor to the OAAA and Partner in OOH Capital) says the out of home industry needs to make it easier to transact.  He also tells a great story about Malcolm Gladwell. Podcast: Play in new window | Download (Duration: 25:04 — 34.6MB) Is the out of home industry doing a good job marketing itself? […]

billboardinsider.com
Wed, Mar 31, 2021 at 5:30 PM

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Digital Signage Helps to Bridge Communication Gaps at Kalahari Resorts (Commercial Integrator)

When it comes to ultimate family vacations, Kalahari Resorts is at the top of the list. From the moment you arrive at any of their four resorts, you immediately become immersed in the Kalahari experience. […]

commercialintegrator.com
Wed, Mar 31, 2021 at 5:00 PM

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MilkMoney’s Sam Keywanfar on the Launch Campaign for Travis Scott’s Cacti Hard Seltzer (Billboard Insider)

MilkMoney Founder and CEO Sam Keywanfar with Travis Scott at the launch of Cacti in West Hollywood. MilkMoney just finished a remarkable OOH campaign for Cacti, Travis Scott’s hard seltzer brand with Anheuser-Busch.  Billboard Insider interviewed Sam Keywanfar, Founder and CEO of MilkMoney. How long have you guys been working with Travis Scott? […]

billboardinsider.com
Wed, Mar 31, 2021 at 4:00 PM

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Comscore to Add OOH Measurement to Its Cross-Platform Product Suite (Comscore)

PRESS RELEASE Comscore Expands into Out-of-Home Measurement New memberships with leading OOH organizations reinforce Comscore’s mission to track consumers across all screens RESTON, Va., March 31, 2021 – Out-of-home (OOH) advertising remains a vital part of building brand awareness and plays an increasingly important role in advancing the consumer journey. […]

comscore.com
Wed, Mar 31, 2021 at 12:00 PM

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Uber and Adomni Add New York City to Taxi Top Network (Billboard Insider)

LAS VEGAS – Uber OOH powered by Adomni*, Uber’s digital out-of-home cartop advertising network, is extending the markets it serves to include New York City. Recently, Uber signed an exclusive multi-year partnership deal with the Metropolitan Taxicab Board of Trade (MTBOT) and Creative Mobile Media (CMM), a division of Creative Mobile Technologies. […]

billboardinsider.com
Wed, Mar 31, 2021 at 11:00 AM

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16:9 Podcast: Marc Van Eekeren on Why DetaiLED Focuses on Custom LED Display Projects

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT The direct view LED market is crowded with companies that are all, for the most part, selling variations on the same things. […]

sixteen-nine.net
Wed, Mar 31, 2021 at 9:00 AM

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How Enmedio Became Colombia’s DOOH Leaders (Broadsign)

Enmedio Comunicacion Digital understood the immense possibilities presented by digital out-of-home advertising, seemingly before anyone else in their market. […]

broadsign.com
Wed, Mar 31, 2021 at 8:57 AM

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16:9: Enplug Latest Firm Acquired In Spectrio’s Digital Signage Roll-Up Strategy

The Florida customer engagement solutions provider Spectrio is continuing its strategy of growing through acquisition, buying the LA-based digital signage CMS Enplug. The deal is on the heels of recent acquisitions of Screenscape and Industry Weapon, and in recent years Spectrio has also acquired 10 Foot Wave and Codigo. […]

sixteen-nine.net
Wed, Mar 31, 2021 at 8:27 AM

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Six Ideas for Digital Signage in Dental Clinics’ Waiting Rooms (Kitkat)

Dental office digital signage can help your business win over clients and drastically cut waiting times. It is a technology that is able to take your clinic to the future. Waiting rooms can be distressing. […]

blog.kitcast.tv
Wed, Mar 31, 2021 at 5:45 AM

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GroupM Adjusts 2021 Ad Market Growth Expectation to 15% (MediaVillage)

U.S. Advertising Market Update - GroupM is revising our expectations for advertising growth in the United States. During 2021, we now expect the US advertising market to grow by 15% ex-political this year vs. […]

mediavillage.com
Tue, Mar 30, 2021 at 6:14 PM

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OUTFRONT’s Jodi Senese: Creative Wins, Still (Billboard Insider)

Jodi Senese, CMO, OUTFRONT Media By Jodi Senese, CMO, OUTFRONT Media 70% of an ad’s effectiveness comes from the creative. 100% of boring ads don’t matter. 19%- nearly one in five- of Obie nominations awarded to OUTFRONT Studios. […]

billboardinsider.com
Tue, Mar 30, 2021 at 4:30 PM

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16:9: Digital Signage Expo’s Assets Bought By NYC “Experience Economy” Firm; Plans TBD

Well this is an interesting development – a live and virtual events company buying the assets of Digital Signage Expo. […]

sixteen-nine.net
Tue, Mar 30, 2021 at 4:00 PM

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