Colum Harmon, marketing director, PML Group. Analysis of more than 500 Irish OOH campaigns in H1 2024 indicates that the overall effectiveness of Outdoor has increased by an impressive 8 points compared to the same period 2023. The 500+ campaigns were included in PML Group’s IMPACT research programme, with research conducted independently by Ipsos B&A. […]
Lisa & Dan Nausley. Clients can quickly discern if your primary objective is to pad your commissions. If they sense that your motivations are self-serving, they may attend one meeting out of obligation, but they certainly won’t be returning for more. […]
“This was a global issue for the vendor Daktronics, which operates the LED screens,” Mesaros said. Video screens on several Oregon Lottery billboards were apparently hacked by furries, who posted a video of a cartoon of a human-like cat playing around, according to a report. […]
The adorable attack affected at least seven billboards across the state, which were designed to display the current Powerball Jackpot prize and not animated kittens, local CBS affiliate KOIN 6 reported. Mesaros confirmed to KOIN 6 that it was a “global issue for the vendor Daktronics, which operates the LED screens. […]
Screens in the arrivals/luggage carousels of airports have now grown common – mainly DOOH ad screens trying to leverage the long wait times and ... […]
Aston Villa is one of the bigger clubs in English football – with a history in Birmingham tracing back roughly 150 years, and a ... […]
The slowdown has two causes: high interest rates and public companies Sitting Out The prime rate has almost tripled since 2020 from 3.25% in March 2020 to 8.5% today. Look what the Prime Rate has done… Lamar reduced its pace of acquisitions this year in order to use money to pay off a term loan. […]
The Israeli tech firm Wi-Charge‘s efforts to find display partners for its wireless power solution are starting to show some results – with word ... […]
Signage must not obstruct building facilities and emergency exits. A clearance shall be determined according to the type and capacity of escape from such exits. The sign should be oriented in a manner that does not create headlight reflections in the driver's line of sight. […]
NEW YORK, Aug. 15, 2024 -- Questex’s Digital Signage Experience (DSE), the preeminent event and digital platform for the digital signage industry, today announces Taco Bell Chief Digital & Technology Officer Dane Mathews will present a keynote at DSE on December 8 titled “Innovating Experience: Taking a Bold Approach to Customer Connection in QSR and Beyond. […]
This is what’s billed as the largest LED mesh display in the Southern Hemisphere, a 500 sq. meter ad display up above the street ... […]
Rebecca Kuo, Jingyue Hsiao, DIGITIMES Asia. The shift is triggering a replacement cycle for end products and boosting performance across the supply chain. Companies in the electrophoretic display sector, such as E Ink Holdings (EIH) and Netronix, have reported substantial improvements in their second-quarter operations. […]
Out of home advertising in the U.S. is now a bigger revenue business than newspapers and magazines, and by 2028, the digital side of ... […]
Maria Iu. Out-of-home advertising revenue in the UK grew by double digits in H1, according to industry body Outsmart, making it the strongest H1 yet. In Q2, revenue was up 17% year on year to £355m, figures from PwC show. […]
Khushi Keswani. New Delhi: In a dramatic overhaul of its urban landscape, Mumbai is set to dim the dazzling lights of its digital billboards. The BMC recently unveiled stringent new guidelines for Out-of-Home (OOH) advertising, and the most striking aspect is the complete ban on video ads on roads and highways. […]
