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No single media channel reaches more than 90% of adults every week, other than out-of-home advertising: IPA report (Marketing Beat)

IPA: Media landscape remains increasingly fragmented, OOH dominates cut through. By Tom West. “More media is being used concurrently rather than in isolation and attention is becoming more stretched as a commodity – fuelled by the ever-increasing smartphone take-up,” he explained. […]

marketing-beat.co.uk
Wed, Sep 11 at 7:23 PM

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PPDS installs record-breaking 46 meter-wide Philips LED wall (Invidis)

by Balthasar Mayer. The Red Bull Racing Technology Campus in Milton Keynes, UK, is now equipped with a large 46.25 meter wide and 2.75 meter high LED wall. The wall is installed in the heart of the site, the MK-7. […]

invidis.com
Wed, Sep 11 at 7:04 PM

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India’s digital signage software providers are expanding to Europe (Invidis)

After initial successes in the Gulf region and North America, Pickcel is now focusing on Europe. The CMS provider has already won well-known international customers such as Mercedes-Benz, Amazon, Decathlon, NEC and Uber. Pickcel sees itself as particularly well positioned to integrate digital signage with data platforms such as CRM, ERP or business intelligence. […]

invidis.com
Wed, Sep 11 at 3:51 PM

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New marketing boss at OAAA

Olivia Oshry, who currently serves as Vice President of Marketing, is being promoted to Senior Vice President, Marketing and Communications. Olivia assumes the role and joins the OAAA Executive Team effective October 1, 2024, and there are no plans to hire for the CMO role. […]

oaaa.org
Wed, Sep 11 at 3:12 PM

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Retail Media and How Brands Make Omnichannel Media Decisions (DPAA)

Omar Oakes, Editor, The Media Leader announced as speaker for DPAA Breakfast with Ad Leaders, September 17, Sanderson Hotel, London   NEW YORK – September 11, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today topics and speakers for the latest edition of its well-received Breakfast with Ad Leaders series, to be held in London on September 17, 8:30am to 10:30am.  This is a members-only event. […]

dpaaglobal.com · Promoted content
Wed, Sep 11 at 12:25 PM

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Billboard-Sized Video Walls Now Greet Int’l Travellers As They Stumble Off Long Flights To Melbourne (16:9)

Maybe it’s just the old ops guy in me, but I see installations like this impressive one in Melbourne, Australia, and feel relieved when ... […]

sixteen-nine.net
Wed, Sep 11 at 9:39 AM

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Near-Transparent LED On Foil Turns Seoul Restaurant Window Into Billboard (16:9)

This is one of those somewhat transparent, super-thin foil displays mounted inside a big window for a restaurant, I think, in Seoul. It’s interesting ... […]

sixteen-nine.net
Wed, Sep 11 at 7:09 AM

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Both Global and JCDecaux are selected to manage Transport for London’s advertising contracts

Following a competitive tendering process, TfL has selected two companies to manage one of the world's most valuable advertising estates. The new contracts will see Global continue to manage advertising on TfL's rail estate, which includes digital and traditional paper advertising sites on the Tube, London Overground, and Elizabeth line. […]

tfl.gov.uk
Tue, Sep 10 at 4:57 PM

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Why Clear Channel Outdoor has been selling its international assets (Billboard insider)

SignValue’s Take: No international synergies, low margins and management distractions (e.g. spending 20% of your time in a meeting talking about 2% of EBIDTA). Selling the international assets is a great move. […]

billboardinsider.com
Tue, Sep 10 at 4:55 PM

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Costco extends deal with PRN to manage its in-store media network (Super Market News)

Costco Wholesale Corp. and Premier Retail Networks (PRN) have extended a multi-year agreement providing Costco’s in-store media network and content strategy, including a new dedicated 3D content channel to support Costco’s 3D consumer electronics education initiatives. […]

supermarketnews.com
Tue, Sep 10 at 4:54 PM

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oOh!media is betting on retail media, plans to set up in-store screen networks (Mi3)

By Kalila Welch - Senior Journalist. Out-of-home firm oOh!media is hoping to scoop up mid and smaller sized retailers and sell their media assets on network and off, as well as set up in-store screen networks. Now it just needs a local client to land amid heightening competition. […]

mi-3.com.au
Tue, Sep 10 at 4:52 PM

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Out-of-Home Advertising: A Marketer’s Guide to Measurement, Attribution, and Audience Extension (Broadsign)

Kayla Caticchio. Once limited to estimated impressions and ad plays, campaign analytics have expanded to offer more comprehensive insights into performance. Additionally, enhanced OOH measurement and attribution capabilities enable advertisers to gather privacy-compliant data to extend their reach beyond physical screens to target audiences across multiple platforms. […]

broadsign.com · Promoted content
Tue, Sep 10 at 4:47 PM

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LDI And DSE 2024 Keynote: How to use light to create “playful visualizations and immersive experiences”

Questex’s LDI And DSE Keynote: Artist & Designer Craig Winslow Discusses Playfulness In Tech-Driven Experiences  Winslow will explore how a playful approach can spark creativity and drive innovation, keeping the human spirit at the heart of digital experiences  New York, NY – September 10, 2024 – Questex’s co-located Live Design International (LDI), which unites the global entertainment design and technology communities, and Digital Signage Experience (DSE), the ultimate gathering of digital signage experts, today announces Craig Winslow will present the keynote “Illuminating Creativity: Infusing Playfulness in Tech-Driven Experiences. […]

Questex · Promoted content
Tue, Sep 10 at 4:44 PM

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Digital Signage Awards 2025 are now open for entries until September 30, 2024 (Invidis)

Companies can submit their projects in a total of 24 categories. In addition, there are Gold categories for Outstanding Individuals, Outstanding Companies and the overall Grand Prix, so that every aspect of the industry is covered. A full list of the awards can be found on the awards website. […]

invidis.com
Tue, Sep 10 at 4:30 PM

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Val Morgan Outdoor launches a retail media network that includes 20 shopping centres in New Zealand (Stop Press)

VMO has secured the rights to 20 prominent centres across Auckland, Christchurch, Wellington and regional locations including Invercargill, Queenstown, Hawkes Bay, and Taupō. The business has plans to deliver more than 50 shopping centres in New Zealand, featuring highly impactful formats designed for maximum cut-through. […]

stoppress.co.nz
Tue, Sep 10 at 12:17 AM

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