Brian Heater. From the standpoint of any advertising executive, Kiwibot has left a lot of money on the table since its robots began making food deliveries on the UC Berkeley campus back in 2017. After all, the semi-autonomous wheeled systems tend to traverse high-traffic areas. […]
Mesmerize, an MJH Life Sciences brand, and a leader in patient education at the point of care, announced a new partnership with K-VA-T Food Stores, Inc., the parent company for Food City. With 157 retail locations, Food City operates full-service grocery stores and pharmacies in Kentucky, Virginia, Tennessee, Georgia, and Alabama. […]
by Florian Rotberg. Last week, The Hague city council approved a comprehensive ban on outdoor advertising for fossil fuel-based products and services. Starting next year, campaigns for cars, flights, cruises, and petroleum-based products will no longer be allowed on analog outdoor surfaces or free-standing digital screens in public spaces. […]
by Antonia Hamberger. Last week, the fastest car in the world, the Rimac Nevera R, made its second public appearance in New York’s Times Square. This event marked the start of a promotional tour along the US East Coast and a social media campaign. […]
Billboard Insider’s take: Lamar prevailed but could have avoided a lengthy legal fight if it had not threatened a client in good standing about a much smaller bill to an unaffiliated company. In 2010, Modifications of America (“Modifications”) signed contracts to advertise on Lamar Advertising billboards. The advertising ran from June 21, 2010 to September 30, 2010. […]
Lamar’s dividend yield of 4.28% is slightly above the 4.25% average dividend yield for Lamar over the past five years. OUTFRONT’s dividend yield of 6.73% is in line with the 6.77% average dividend yield for OUTFRONT for the past five years. […]
Richard Hamlin, Partner, Hamlin | Cody. Effective December 31, 2024 most private businesses, including your out of home company, will have to file a FINCEN report with information (e.g. […]
by Sara Lebow. US OOH ad spend will grow 5.2% this year, per our March 2024 forecast, significantly more than TV, radio, and print, which will mainly see declining figures over the next few years. “[OOH] is being integrated into the bigger advertising ecosystem,” our analyst Yory Wurmser said on an episode of “Behind the Numbers” podcast. […]
Triggered and data-shaped digital out of home advertising efforts have tended to be built around common attributes like the weather and geo-location, but an ... […]
By John Buckley. Ooh!media chief executive Cathy O’Connor has emerged as the latest wildcard name in Nine Entertainment's search for a new chief executive as expectations mount that top shareholder Bruce Gordon is moving to strengthen his grip over the legacy media operator. […]
Wildberries is Russia's equivalent of Amazon. Law enforcement authorities said they were investigating the incident, which resulted in two police officers being injured and nearly 30 individuals being arrested. The shooting incident follows ongoing tensions surrounding Wildberries after it announced a merger with Russ Group over the summer, forming a new digital trading platform named RWB. […]
'[In-store has] always been a little bit of the Wild West,' one media agency exec told ADWEEK. By Kathryn Lundstrom. The standards were created with industry watchdog the Media Rating Council, and IAB Europe’s retail media measurement standards, which dropped in April. […]
Ishwari Khatu. Even though 30 per cent of the total OOH investment in the region is spent on digital screens, IAB found that only 1 per of the digital screens were purchased programmatically. In contrast, as found in the ‘IAB MENA’ Attitudes to Programmatic’ survey, the region’s perceived scale of Programmatic DOOH is significantly higher than the current figures. […]
By Michael Kozlowski . E INK has made it their mission to increase the response time and color accuracy of Gallery 3 e-paper. This new technology was found on the new reMarkable Paper Pro writing slate. […]
The standards are the result of a joint initiative between IAB Europe and IAB that builds on the IAB/MRC Retail Media Measurement Guidelines and IAB Europe’s Retail Media Measurement Standards released by IAB in January 2024 and by IAB Europe in April 2024. […]
