Raw Feed & Search

Apple Watch: A billboard for ads on the wrist? (Source – PCWorld)

Questions abound over how Apple’s Watch will function when it’s released later this year. But here’s one feature: It will be able to serve ads, based on the location of wearers and their purchases. At least, that’s the vision laid out by TapSense, a mobile advertising exchange that has launched what it calls the first programmatic ad platform for the Apple Watch. […]

pcworld.com
Mon, Jan 5, 2015 at 12:34 PM

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bizjournals: From digital to static: Billboard bidding platform Fliphound to enter new market

Advertisers have used the online bidding platform, at Fliphound.com, for several years to bid in real time on "flips" of digital billboards. Bidders set the maximum amount they're willing to pay for a board, and Fliphound selects the highest bidder when space is available and serves that ad. […]

bizjournals.com
Mon, Jan 5, 2015 at 10:32 AM

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MarketWise – LCD Industry Dynamics Update, December 2014

The LCD industry is changing rapidly and in order to catch up with the dynamics more frequently, we publish MarketWise-LCD Industry Dynamics every month. Here are key takeaways from the December report. Many in the industry say the polarizer will be the tightest component in 2015. […]

displaysearchblog.com
Mon, Jan 5, 2015 at 10:22 AM

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Dave Haynes: Forget Digital Billboards On Highways, Put Them In Cars!

General Motors is touting a new OnStar feature, announced at CES, that would push hyperlocal advertising and promotions to equipped cars and, presumably, their dashboard screens. Called AtYourService, the opt-in feature would enable “information, convenience and money-saving values” to be automatically delivered to cars. […]

sixteen-nine.net
Mon, Jan 5, 2015 at 9:55 AM

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Spectacular Generative Content Lights Up World’s Largest Digital Sign

Immense, high-definition digital advertising display debuts with creative interactive content on Marriott Marquis' Broadway facade in Times Square. […]

digitalsignageconnection.com
Mon, Jan 5, 2015 at 8:04 AM

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The Telegraph: Bus shelters the future for digital advertising, says Clear Channel boss

Andrew Morley, chief executive of Clear Channel UK, said that interactive ads in bus stops will rival traditional billboards. Digital and interactive advertising at bus stops and other busy locations will emerge as a much greater alternative to traditional billboards over the next five years, according to the British boss of outdoor advertising group Clear Channel. […]

telegraph.co.uk
Sun, Jan 4, 2015 at 5:27 PM

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Nasdaq: Clear Channel Outdoor Scales 52-Week High on Strategic Deals – Analyst Blog

Shares of Clear Channel Outdoor Holdings Inc. (CCO) hit a 52-week high of $10.73 on Dec 31, 2014, before closing the trading session slightly lower at $10.59. Clear Channel's share price has been on steadily climbing up since mid-October. […]

nasdaq.com
Sat, Jan 3, 2015 at 2:16 AM

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How Dentsu’s Posterscope And Vistar Media Are Bringing RTB To Digital Outdoor (Source – adexchanger)

By Chris Swanicke. The out-of-home market will get a little more data-rich next quarter as some big digital billboard networks embrace location analytics courtesy of Posterscope and Vistar Media. […]

adexchanger.com
Sat, Jan 3, 2015 at 2:11 AM

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Behind-the-Scenes: Toshiba Documents Entire Times Square 2015 New Year’s Eve Celebration in 90 Seconds (source – businesswire)

NEW YORK--(BUSINESS WIRE)--Documenting the biggest celebration of the year shared around the world, Toshiba, the exclusive sponsor for the Official Countdown of the Times Square 2015 New Year's Eve Celebration, has produced a 90-second “behind-the-scenes” video. Viewers will see what goes into creating the largest New Year’s Eve party in U.S. […]

businesswire.com
Fri, Jan 2, 2015 at 5:36 PM

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Dave Haynes: Next Week’s CES Will Switch On Quantum Dots Chatter, So What Is It …

Las Vegas is about to be even more of a zoo than normal – if normal is a word you can attach to that city – as the annual Consumer Electronics Show ramps up. […]

sixteen-nine.net
Fri, Jan 2, 2015 at 11:43 AM

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cnet: 4 things to expect from Google in 2015

Google wants very much to be known as more than just a search company, and over the next year many of its biggest moves will be in other areas. […]

cnet.com
Fri, Jan 2, 2015 at 11:05 AM

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invidis: Bob Raikes comments on public display market and UtraHD

At the moment, the market for Public Displays in EMEA looks positive, and we expect the year to end with growth of around 20% on a year on year basis. Eastern Europe is up by a lot less, but the West and MEA are up by even more. […]

invidis.de
Fri, Jan 2, 2015 at 12:09 AM

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Warc: Tech a feature of shopper marketing

Technology featured prominently in the minds of those involved in shopper marketing according to an analysis of annual downloads from the Warc site. In first place was a contribution from research company IRI, 10 supermarket trends. […]

warc.com
Thu, Jan 1, 2015 at 11:21 PM

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Forbes: IDC Predicts Turmoil For CMOs In 2015

Late last year IDC’s CMO Advisory Service released its 10 predictions for the next three years. Kathleen Schaub, vice president of the practice, summarized the findings this way, “Our theme for the coming year is turmoil versus transformation. There’s a lot of activity going on and some people are actually moving forward, but there’s also a lot of spinning and a lot of trial and error. […]

forbes.com
Thu, Jan 1, 2015 at 11:20 PM

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DSToday: CEW, formerly KioskCom and The Digital Signage Show, shuttered

For the inaugural CETW, and for one more year after that, the show moved its spring show to San Francisco, before moving to one show a year, the fall New York City show, and canceling the spring show, which had been scheduled to move back to Las Vegas. […]

digitalsignagetoday.com
Thu, Jan 1, 2015 at 10:57 PM

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