With the advent of digital menu boards, the Dairy Queen system spearheaded the static to digital conversion to avoid multiple permutations as required by exterior signage. Janna’s team attended Digital Signage Expo, completed DSCE training, read and researched as much as possible and finally selected a software provider – all within the span of a year. […]
By David Saleme, manager of business development at Columbus Regional Airport Authority. Digital signage network development has progressed well beyond the ad hoc placement of a single or series of signs in a public space. […]
KITTANNING, Pa. (AP) — A Pennsylvania couple angry over a lighted sign near their rural home has driven away six advertisers and cost the billboard company $50,000, according to a harassment suit brought by the sign's owner. […]
Lowe's Innovation Labs is trialing retail service robots to help customers shop smarter, navigate stores and access home improvement information. […]
Privately-held companies don’t tend to release sales figures very often – at least not that I’ve seen in the digital signage ecosystem. So it was more than interesting to get a press release from Stratacache – not the noisiest of companies in this business – announcing it did in excess of $400 million in sales last year. […]
Outfront Media’s Digital Platform May Provide Reach and Engagement That Marketers Have Only Dreamed About. LAS VEGAS, NV — Videri, an early-stage media technology company, has emerged from out of nowhere and is set to shake up the advertising world. […]
NEW YORK, /PRNewswire-iReach/ -- Pikasso, a leading OOH advertising company in the Levant and North Africa, and Blue Bite, the Mobile Standard in OOH, announced today their partnership to implement the latest in OOH mobile marketing. "We are excited to partner with Pikasso, the leader in out-of-home advertising in Lebanon, Jordan and Algeria, said Mikhail Damiani, CEO and Co-Founder of Blue Bite. […]
Business-News Network Says Its Out-of-Home Audience Needs to Be Counted. By JOE FLINT. Financial news network CNBC will no longer rely on TV ratings specialist Nielsen to measure its daytime audience, beginning later this year. […]
Analysis: CNBC's move could herald a new era of chaos in advertisers' efforts to make sense of TV Brian Steinberg Senior TV Editor. You wouldn’t think CNBC’s primetime fare is that much different from the stuff it airs during the day. […]
By Ryan Allway. The digital location-based advertising market is projected to grow from $1.2 billion in 2013 to $10.7 billion by 2018, according to Research & Markets, representing a 54% compound annual growth rate. […]
Dayton, Ohio-based STRATACACHE, a provider of digital signage, content distribution and enterprise video acceleration technologies, today announced a record year in its history with more than $400 million in new contracts closed in 2014. That represents a 400-percent increase over 2013, the company said. […]
SHANGHAI, Jan. 6, 2015 /PRNewswire/ -- The Digital Signage, Audio Visual Integration and Equipment Show 2014 successfully concluded in September. The number of professional visitors reached 13,197 from over 50 countries which was an impressive 23.4 percent increase compared with the 2013 edition. […]
The project's end result: an interactive digital signage "Truth About Trucks" kiosk enabling Ford to promote the F-150's improved capabilities and features and show why the company chose to use an aluminum body instead of steel. […]
I'm very sorry, but you have to learn two new technology acronyms today: IoT and ADAS. Neither is elegant, both are important. Yesterday was "CES Day Zero," otherwise known as press day. […]
When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry that goes anywhere shiny new screens take it. […]
