2015 is also set to be an outstanding year for advertising in cinemas too and predictions are that cinema admissions will soar to levels not seen for 40 years. With such a varied range of titles on offer, brands and advertisers will have the opportunity to engage with a number of key consumer demographics through cinema. […]
In the wake of the atrocity, a few Western news sources reprinted some of Charlie Hebdo’s cartoons. Those included BuzzFeed and the Huffington Post, which headlined its compilation, “These Are The Charlie Hebdo Cartoons That Terrorists Thought Were Worth Killing Over.” But other American news organizations have been reluctant to publish any of them, lest they give offense. […]
Google Inc. has announced it’ll be making the impact of video advertising more transparent for marketers, alerting them to whether audiences have actually seen their ads. At CES in Las Vegas on Tuesday, Google said it would be giving marketers and advertisers access to “viewability reporting” for DoubleClick and DoubleClick Ad Exchange in the next few weeks. […]
Shares of Google may struggle in coming years as the company faces a maturing search business, lower margins in other products and increased competition from Facebook, according to a Wall Street analyst Thursday. […]
From a world where everything is monitored to cognitive outsourcing, we explain what this year’s CES show means for marketing professionals. The first week of the new year brings CES. Our annual glimpse into the future, the same future we saw last year, the year before and that seems as far away and far fetched as ever. […]
Flexible devices for clothing, virtual-reality contact lenses and tools to help hearing impediments are some of the futuristic use cases for rapidly emerging wearables. […]
At CES 2015, Corning unveiled its new glass product, Iris, which focuses on the light-guide plate (LGP) in edge-lit LCD TVs. Current LGPs in LCD backlight units are made with acrylic, but Corning has proposed a new revolutionary material, glass. The announcement has ignited several discussions in the industry. […]
Toronto-based out-of-home media company Cieslok Media has launched a new subsidiary called Engage Mobile that will specialize in mobile advertising media. Its services will include mobile campaign strategy development, research, demographic analysis and measurement. Engage Mobile will be headed by director of mobile media Mike Blanchard, previously director of national sales at Cieslok Media. […]
The bank-centric digital signage solutions provider JohnRyan has released what it calls its Portable Player, a web-based media player application that’s touted as capable of driving digital signage media useable across all types of hardware and operating systems. The web-based player works with JohnRyan’s Quick Messenger digital signage content platform. […]
Intel has announced its own HDMI media stick, but its very different from the gadgets used as media streamers and low-cost, low-footprint Android digital signage players. This is touted as a full x86 PC using Intel, not ARM. […]
Let’s start with outdoor, which is enjoying a bit of a renaissance. Two of the last deals of 2014 were VC house Searchlight Capital Group acquiring – for an undisclosed sum – outdoor specialist Ocean Group; and Dentsu Aegis’ purchase of Brazil’s leading outdoor operator OOH Plus, folding it into its Posterscope group. […]
“Out-of-home made a bit of a comeback in 2014,” said Colum Harmon, marketing director for PML Group, specialists in out-of-home advertising. Digital out-of-home formats, such as “dPods” in shopping centres, now represent 8.4 per cent of all display value, up from 5.1 per cent in 2013. “We are back in growth again which is a great start,” Mr Harmon said. […]
Porsche has launched a new digital outdoor campaign that will display a tailored message on a Melbourne Airport digital billboard when it detects a Porche car approaching. […]
Various uses of digital signage implement various levels of engagement and interaction based on the requisite objectives. […]
Korean electronics giant LG kicked off CES on Monday with a bunch of new OLED TV screens and a new and improved curved smartphone, but it also wants to make its software the centerpiece of all the new devices in the “Internet of Things. […]
