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DOOH Campaigns: McCain Institute, Polaris and Clear Channel Outdoor Expand Anti-Human Trafficking Campaign on Phoenix Billboards

PHOENIX--(BUSINESS WIRE)--Cindy McCain and The McCain Institute for International Leadership at Arizona State University, Polaris, and Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), together with Arizona Attorney General Mark Brnovich and Phoenix Mayor Greg Stanton, today announced a renewed and expanded campaign to combat human trafficking with outdoor media throughout Phoenix. […]

businesswire.com
Fri, Jan 9, 2015 at 4:29 PM

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Posterscope Media Digest January 2015

Media Digest is Posterscope’s bi-annual update of the latest research and insight relevant to the OOH industry. This latest edition features a broad economic outlook and highlights from the Bellwether review which shows marketing budgets reached their third highest level in the survey’s history. […]

slideshare.net
Fri, Jan 9, 2015 at 4:20 PM

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Panasonic Introduces Intelligent Retail Shelving Solution at NRF 2015

Powershelf Combines Live on Shelf Inventory Awareness, Mobile Phone Advertising, Dynamic Price Adjustments and More to Improve Profitability and Customer Satisfaction. NEW YORK--(BUSINESS WIRE)--Panasonic, a leading provider of professional retail technology solutions, introduced its Powershelf® suite of solutions at the 104th National Retail Federation (NRF) Annual Convention & EXPO. […]

businesswire.com
Fri, Jan 9, 2015 at 4:18 PM

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Posterscope: Ocean Introduces The Latest Digital Technology to Ocean Banners

In December Ocean Labs launched a new campaign showcasing the very latest in combining digital technology and Out of Home. Microsoft introduced Oceans latest programable LED mesh to bring their Cortana campaign to life in December. The LED Mesh was designed to replicate the flashing Cortana call signal. […]

pioneeringooh.com
Fri, Jan 9, 2015 at 4:11 PM

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“Dynamic Media in Retail” Free Guide Book (pdf) from Lyle Bunn

If you are a part of North America's $1.2 trillion retail sector, including over 3.8 million consumer products, services and food services establishments, or are a provider of digital media to retailers, this DYNAMIC MEDIA IN RETAIL Guidebook released by BUNN today at the National Retail Federation (NRF) "Big Show 2015" in New York will be useful to you. […]

Fri, Jan 9, 2015 at 12:25 PM

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Out-of-home advertising agency Billups to Acquire HEED Media (press release)

Minneapolis-Based Agency to Complement Billups' Existing Footprint With Local Market Expertise. PORTLAND, OR--(Marketwired - January 09, 2015) - Billups, the nation's largest independent Out-of-Home (OOH) media specialist agency, today announced the acquisition of HEED Media, an OOH media specialist agency based in Minneapolis, Minnesota. […]

marketwired.com
Fri, Jan 9, 2015 at 12:10 PM

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geekwire: Startup uses building walls for social media platform

“Our biggest rivals are Clearchannel, JCDecaux and CBS Outdoor. They have boring billboards. They should fear us because behind our public screens will be standing people. […]

geekwire.com
Fri, Jan 9, 2015 at 10:07 AM

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bankingexchange: Mobile meets digital signage

by Mark Boidman, Peter J. Solomon & Co. The rise of the combination of mobile technology and interactive digital signage—what we call “intelligent visual communications”—is impacting our everyday lives and changing the way we think and react in the physical world. […]

bankingexchange.com
Thu, Jan 8, 2015 at 4:11 PM

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MediaWeek: The 2015 formula for outdoor success? Innovation + transformation + location

After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. […]

mediaweek.co.uk
Thu, Jan 8, 2015 at 4:09 PM

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The Guardian: Billboards that diagnose cancer, charge your smartphone and display art

With the humble billboard capable of purifying air and turning it into drinking water, could posters and hoardings now help people and communities on a personal level? A recent digital billboard campaign, operated by The Outdoor Media Centre and charity Missing People, demonstrated exactly how traditional advertising techniques can be used to benefit communities rather than just market to them. […]

theguardian.com
Thu, Jan 8, 2015 at 4:07 PM

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DSToday: 2014: The digital signage year in review

We turned to a panel of industry experts to ask them what they thought were the biggest stories or trends in the industry in terms of impact. […]

digitalsignagetoday.com
Thu, Jan 8, 2015 at 4:04 PM

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For retailers, will 2015 be the year of the millennial? (retailcustomerexperience)

To draw consumers into their store fronts, many retailers have begun incorporating various electronic capabilities; this includes the use of tablets, interactive kiosks and beacon technology. Tablets and interactive kiosks extend inventory past what can be offered in stores. […]

retailcustomerexperience.com
Thu, Jan 8, 2015 at 4:03 PM

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CMO au: Porsche tailors customer message with digital out-of-home advertising

New digital advertising campaign sees customers near Melbourne Airport targeted with specific billboard message. Porsche Australia has launched a new digital out-of-home advertising campaign that will display a targeted message to drivers of its luxury vehicles at Melbourne Airport. The ‘911 Turbo’ campaign was created by oOh! […]

cmo.com.au
Thu, Jan 8, 2015 at 2:54 PM

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Chicago Sun Times: Emanuel makes airport advertising deal even sweeter for clout-heavy company (Clear Channel Outdoor)

Mayor Rahm Emanuel’s administration has quietly approved a $10.5 million addendum to a digital advertising deal at O’Hare Airport that makes it even more lucrative for a clout-heavy company. The agreement paves the way for Clear Channel Outdoor to take over management of luggage cart services at O’Hare currently controlled by SmartCarte and to sell advertising on those carts. […]

Thu, Jan 8, 2015 at 2:52 PM

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imediaconnection: The next phase of location-based advertising

Mastering the art of location-based advertising starts with understanding the new potential and influence of mobile. There will be 250.6 million mobile phones by the end of the year in the U.S. alone -- 91 percent of adults. […]

imediaconnection.com
Thu, Jan 8, 2015 at 2:47 PM

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