After complaining for years that Nielsen's (NYSE: NLSN ) ratings didn't accurately gauge its audience and value, Comcast (NASDAQ: CMCSA ) -owned CNBC finally decided to part ways with the ratings giant. Instead, CNBC will partner with Cogent Reports, The Wall Street Journal reports, to deliver ratings information to advertisers. […]
The last couple of years have seen the out-of-home (OOH) industry evolve more rapidly than ever before, but 2015 is set to be the industry’s most transformative year yet. […]
“Outdoor advertising is becoming interactive, linked to mobile phones and delivered by digital technology. That’s where the industry is moving,” Morley told the Telegraph. […]
New research from Deloitte indicates that digital technologies now markedly impact up to 50 percent ($1.5 trillion) of in-store sales. But despite these statistics, a divide separates shoppers' digital needs and wants from what experiences retailers can provide. […]
RETAIL TRENDS 2015: EMBRACING INNOVATION This year’s report focuses on the theme of “embracing innovation” and looks at the retail trends for 2015, as well as retailers creatively utilizing innovations to address the disruptive changes currently impacting the marketplace. […]
PHOENIX--(BUSINESS WIRE)--Cindy McCain and The McCain Institute for International Leadership at Arizona State University, Polaris, and Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), together with Arizona Attorney General Mark Brnovich and Phoenix Mayor Greg Stanton, today announced a renewed and expanded campaign to combat human trafficking with outdoor media throughout Phoenix. […]
Media Digest is Posterscope’s bi-annual update of the latest research and insight relevant to the OOH industry. This latest edition features a broad economic outlook and highlights from the Bellwether review which shows marketing budgets reached their third highest level in the survey’s history. […]
Powershelf Combines Live on Shelf Inventory Awareness, Mobile Phone Advertising, Dynamic Price Adjustments and More to Improve Profitability and Customer Satisfaction. NEW YORK--(BUSINESS WIRE)--Panasonic, a leading provider of professional retail technology solutions, introduced its Powershelf® suite of solutions at the 104th National Retail Federation (NRF) Annual Convention & EXPO. […]
In December Ocean Labs launched a new campaign showcasing the very latest in combining digital technology and Out of Home. Microsoft introduced Oceans latest programable LED mesh to bring their Cortana campaign to life in December. The LED Mesh was designed to replicate the flashing Cortana call signal. […]
If you are a part of North America's $1.2 trillion retail sector, including over 3.8 million consumer products, services and food services establishments, or are a provider of digital media to retailers, this DYNAMIC MEDIA IN RETAIL Guidebook released by BUNN today at the National Retail Federation (NRF) "Big Show 2015" in New York will be useful to you. […]
Minneapolis-Based Agency to Complement Billups' Existing Footprint With Local Market Expertise. PORTLAND, OR--(Marketwired - January 09, 2015) - Billups, the nation's largest independent Out-of-Home (OOH) media specialist agency, today announced the acquisition of HEED Media, an OOH media specialist agency based in Minneapolis, Minnesota. […]
“Our biggest rivals are Clearchannel, JCDecaux and CBS Outdoor. They have boring billboards. They should fear us because behind our public screens will be standing people. […]
by Mark Boidman, Peter J. Solomon & Co. The rise of the combination of mobile technology and interactive digital signage—what we call “intelligent visual communications”—is impacting our everyday lives and changing the way we think and react in the physical world. […]
After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. […]
With the humble billboard capable of purifying air and turning it into drinking water, could posters and hoardings now help people and communities on a personal level? A recent digital billboard campaign, operated by The Outdoor Media Centre and charity Missing People, demonstrated exactly how traditional advertising techniques can be used to benefit communities rather than just market to them. […]
