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Out-of-home agency Kinetic ups the stakes in adland’s turf wars with roll-out of in-house offer Active in Germany

WPP’s giant Out of Home agency Kinetic Worldwide is launching its Kinetic Active division in Germany. Kinetic Active is a full-service creative and production shop which says it wants to “raise the creative bar of out-of-home marketing.” It launched earlier this year in the US, UK, India, China and Southeast Asia. […]

moreaboutadvertising.com
Mon, Mar 2, 2015 at 12:36 AM

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Outdoor advertising on your smartphone is coming to Australia (businessinsider)

Outdoor advertising company Adshel is rolling out a network of 3000 beacons across Australia, taking outdoor advertising into the digital age. Beacons are small, wireless devices that communicate with nearby smartphones through Bluetooth. Shopping centre retailers have been adopting the technology as a form of push marketing to attract passing customers. […]

businessinsider.com.au
Mon, Mar 2, 2015 at 12:10 AM

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Media Post: Outfront Revenues Jump-Started By Van Wagner Buy, Lamar Revenues Up

The outdoor advertising business ended 2014 on an up note, with Outfront Media (formerly CBS Outdoor) and Lamar Advertising both reporting revenue growth fueled by acquisitions and modest organic growth. […]

mediapost.com
Mon, Mar 2, 2015 at 12:10 AM

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invidis: Russian Digital Signage market faces a difficult 2015

The Digital Signage Business Climate Index Russia has been polled for the fifth time in Russia. Since the last survey in November, the index has dropped further from -22,75 by 10,59 base points to reach -33,33 base points. Only little more than half of the market still sees the current business situation as satisfactory. […]

invidis.de
Mon, Mar 2, 2015 at 12:06 AM

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Australia: Adshel to deploy beacon technology across outdoor advertising panels nationally (cmo)

Outdoor advertising company hopes the technology will allow advertisers to send more geotargeted and contextually relevant messaging to consumers. Adshel is rolling out more than 3000 beacons across its national out-of-home advertising network in a bid to bring stronger customer targeting and data capabilities to the outdoor advertising space. […]

cmo.com.au
Mon, Mar 2, 2015 at 12:04 AM

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National CineMedia misses 4Q profit forecasts (cnbc)

CENTENNIAL, Colo. (AP) _ National CineMedia Inc. (NCMI) on Thursday reported fourth-quarter net income of $8.1 million. […]

Mon, Mar 2, 2015 at 12:01 AM

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Creative Review’s Ads of the Week (DOOH included)

We open with a campaign that uses digital billboards in London to address how the economic and cultural landscape of the city is changing... […]

Fri, Feb 27, 2015 at 6:19 PM

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Philadelphia: Digtial signs in Center City? 61% of PBJ readers support it

Digital signs in Center City: Are they futuristic and progressive or a tacky nuisance? That was the question we posed to Philadelphia Business Journal readers. On Tuesday, Philadelphia City Council's Committee on Rules unanimously approved a zoning bill authorizing digital signs in a small part of the Center City near City Hall. […]

bizjournals.com
Fri, Feb 27, 2015 at 6:12 PM

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The Australian: APN Outdoor gets set for growth

NEWLY listed advertising group APN Outdoor says its prospects are looking brighter, despite swinging to a full-year loss. Significant investments in new infrastructure and costs associated with the IPO dragged down APN Outdoor’s bottom line, leaving it $12.2 million in the red for the 12 months to December 31. […]

theaustralian.com.au
Fri, Feb 27, 2015 at 6:08 PM

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DSToday: Digital signage in zoos

Conservation-minded organizations in general, zoos have been embracing digital signage as a more eco-friendly signage medium than printed posters – as well as a better way to actively engage visitors and drive ancillary revenues. From the "best" zoo in the world to one of its oldest, digital signage has a history of enhancing the visitor experience at zoological gardens around the world. […]

digitalsignagetoday.com
Fri, Feb 27, 2015 at 5:46 PM

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JCDecaux Airports: Perfectly Poised to Engage with International Tourists

The world is on the move with 1,138 million international tourists in 2014, according to the World Tourism Organisation. This is a 5% increase across all regions, with the Americas enjoying the highest level of growth. Europe on the other hand, wins the top spot in terms of the number of international arrivals, visited by over half of the world’s tourists (588 million). […]

jcdecaux-oneworld.com
Fri, Feb 27, 2015 at 10:41 AM

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Ideas on Making the Most of Your Time at #DSE2015

The “good old days” do not apply to DSE; today’s #DSE2015 is a more accessible showcase for the digital signage industry than ever before. […]

digitalsignageconnection.com
Fri, Feb 27, 2015 at 9:25 AM

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Yay! Output Reaches Crowdfunding Target

Nice! The little crew at UK’s Output Magazine reached its funding goal within the 24 hour timeframe, and now has the money it needs to keep the doors open and coverage going on the UK sign business – print and digital. WE DID IT! […]

sixteen-nine.net
Fri, Feb 27, 2015 at 8:03 AM

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DOOH Campaigns: Live advertising lifts doughnut sales 150% at Piccadilly Circus

A doughnut vendor’s sales have shot up 150% thanks to an out of home (OOH) advertising first – serving promotions in real-time, using live point of sale (PoS) information. […]

retailtimes.co.uk
Fri, Feb 27, 2015 at 12:51 AM

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OUTFRONT Media’s Q4 And Full Year 2014 Results

NEW YORK /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT): Revenues of $395.0 million, up 14.9% in Q4 on a reported basis. Adjusted OIBDA of $120.6 million, up 9.4% in Q4 on a reported basis. […]

prnewswire.com
Fri, Feb 27, 2015 at 12:21 AM

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