Creative Review’s Ads of the Week (DOOH included)
We open with a campaign that uses digital billboards in London to address how the economic and cultural landscape of the city is changing... […]
Fri, Feb 27, 2015 at 6:19 PM
We open with a campaign that uses digital billboards in London to address how the economic and cultural landscape of the city is changing... […]
Digital signs in Center City: Are they futuristic and progressive or a tacky nuisance? That was the question we posed to Philadelphia Business Journal readers. On Tuesday, Philadelphia City Council's Committee on Rules unanimously approved a zoning bill authorizing digital signs in a small part of the Center City near City Hall. […]
NEWLY listed advertising group APN Outdoor says its prospects are looking brighter, despite swinging to a full-year loss. Significant investments in new infrastructure and costs associated with the IPO dragged down APN Outdoor’s bottom line, leaving it $12.2 million in the red for the 12 months to December 31. […]
Conservation-minded organizations in general, zoos have been embracing digital signage as a more eco-friendly signage medium than printed posters – as well as a better way to actively engage visitors and drive ancillary revenues. From the "best" zoo in the world to one of its oldest, digital signage has a history of enhancing the visitor experience at zoological gardens around the world. […]
The world is on the move with 1,138 million international tourists in 2014, according to the World Tourism Organisation. This is a 5% increase across all regions, with the Americas enjoying the highest level of growth. Europe on the other hand, wins the top spot in terms of the number of international arrivals, visited by over half of the world’s tourists (588 million). […]
The “good old days” do not apply to DSE; today’s #DSE2015 is a more accessible showcase for the digital signage industry than ever before. […]
Nice! The little crew at UK’s Output Magazine reached its funding goal within the 24 hour timeframe, and now has the money it needs to keep the doors open and coverage going on the UK sign business – print and digital. WE DID IT! […]
A doughnut vendor’s sales have shot up 150% thanks to an out of home (OOH) advertising first – serving promotions in real-time, using live point of sale (PoS) information. […]
NEW YORK /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT): Revenues of $395.0 million, up 14.9% in Q4 on a reported basis. Adjusted OIBDA of $120.6 million, up 9.4% in Q4 on a reported basis. […]
Source - companiesandmarkets.com. The global outdoor advertising market may soon see less competition as Blackstone and TPG Capital move towards acquiring Clear Channel & Exterion Media. […]
Since November, the Digital Signage Business Climate Index (DBCI) in Italy fell by 8,63 points to reach 23,69 base points. The current business situation for the Digital Signage industry in Italy is rated as satisfactory or good by most market participants. However, after positive expectations in November the outlook for 2015 has become much more conservative in February. […]
The Digital Signage Business Climate Index (DBCI) in Benelux has increased since the last poll in November. The Index grew from 61,36 base points by 6,03 points to reach 67,39 base points. The current business situation has markedly increased since the last survey, with the outlook for the next six months continuously optimistic. […]
The “postdigital age” will herald a time when the concept and word "digital" will move into the background, where agencies and titles remove that moniker, where conversations switch from the pipes to the content. We no longer talk about computerization or electrification — it’s just how the world is. When a technology is really here, it blends into the background. […]
Because it is so globe-spanning, GE has keen insight into many IT industry trends and is privy to increasingly innovative use cases (what eWEEK calls IT science) involving IoT. The company also factors in such trends as social media and mobile adoption, which continue to proliferate as the post-PC era takes hold. […]
The Outdoor Media Centre (OMC), the industry body for the out-of-home (OOH) media sector, has appointed Alan Brydon, head of investment at Havas Media Group UK, as its chief executive. Brydon replaces Mike Baker who left the OMC at the end of 2014. […]