The out-of-home advertising industry can offer brands various digitally-led ways to reach new audiences, but a new report suggests marketers are unaware of its potential. Innovative technologies such motion detection, contactless and NFC/QR codes have been cited by UK marketing professionals as among the most exciting methods for reaching new audiences, according to a new study. […]
Show achieves new benchmarks for total attendance, number of exhibitors and square footage. […]
How can a network most cost-effectively evaluate the success of its content/playlist? […]
Salma Hayek, Sir Kenneth Brannagh and Kim Cattrall are among the headline names taking to the stage this week for London’s third annual Advertising Week Europe (23-27 March), which opens today across the city. […]
Advertising Week Europe: Industry leaders agreed today that creativity and brand marketing will dominate the conversation about programmatic advertising this year but education for brands needed to step-up a gear. The ‘Programmatic: problem or panacea? […]
A Texas start-up called Signagely has started marketing its digital signage offer, which ranges from a $159 Chromebox at the top end to a $39 Kindle Fire TV HDMI stick they’ve got working as a basic player. The start-up’s website doesn’t have a lot of detail in it on the company background, or what’s different here. […]
Show organizer Exponation has released the wrap-up numbers for Digital Signage Expo earlier this month, saying the trade show hit a new record for headcount and footprint. DSE says it had almost 4,100 attendees, with 42% being end-users (who were the rest???), and more than 1,900 booth bunnies. The 6,000 or so people with badges of some sort came from 60 countries. […]
This year's Advertising Week Europe event really is the most preposterous mix of media talent and outrageous grandstanding I've ever seen. Now in its third year, AWE promotes itself as a "hybrid of inspiring thought-leadership featuring the world’s best and brightest with engaging special events that galvanise targeted constituencies". […]
On my commute to work last week, my eye was drawn to this year’s campaign for Advertising Week Europe (23-27 March). Featuring the inspirations driving some of the creative industry’s biggest and brightest minds, one quote that really stood out for me was from Hearst Magazines' Anna Jones: “Turning the expected into the extraordinary. […]
Brands That Are Round in Shape, and Others, Get in on the Act. An almost total eclipse of the sun in Western Europe this morning prompted a flurry of tactical marketing activity from brands -- particularly the circular ones. […]
Kinetic Worldwide, WPP’s out-of-home media planning and buying agency, recently brought the industry together for Moving Minds 2015, showcasing the latest in technology and media innovation and exploring how these relate to the physical world around us. […]
Why dynamic digital OOH needs to attract the mass market. This year we will see a change in attitude towards dynamic DOOH advertising. Already 87% of UK marketing leaders believe real-time DOOH would enable more targeted advertising for their brands, with 72% planning to run a real-time DOOH advert in 2015. […]
- Stock has re-rating potential. - Wins Sydney Airport T2 contract. - Debt vs earnings ratio to fall. […]
By GrandVisual. Run All Night is a new action thriller film starring Liam Neeson. The Warners film employed an international multi-format Digital out of Home campaign running in UK, Ireland, Lebanon and Brazil to promote its release. […]
By GrandVisual. The latest comedic film from Warner Brothers, starring Will Farrell and Kevin Hart was supported through a multi-format digital out of home campaign ahead of its March 27th release. […]
