The 5th international conference “Digital Signage – no alternative” will be held on May 29, 2015 in Radisson Slavanskaya Hotel, Moscow. Around 300 delegates from 140 companies visited the conference last year. […]
Swedish solutions provider ZetaDisplay has completed the acquisition of a quasi competitor – Finland’s Marketmedia Oy – in a cash deal worth about 2 million Euro. ZetaDisplay Finland and Marketmedia will merge during Q2 and run as ZetaDisplay.Marketmedia’s client base includes, among others, Veikkaus (Finska Spel), Tikkurilla, Starkki, Stockman and Onninen. […]
Developers like Westfield, one of the world's largest mall operators with 435 million customer visits last year, are exploring services that merge the digital and physical worlds to further engage shoppers. These "smart malls" feature digital storefronts, free WiFi, beacons and electronic parking assistance. […]
US shopping mall operator Westfield put a back to back bank of big-ass LCD touch displays in one of its big malls, Garden State Plaza in Paramus, New Jersey, about a year ago. I missed the press and only stumbled across the set-up when it was written up as part of a piece in Ad Age the other day about evolving malls and technology. […]
Marketing's Rachel Barnes and Charlotte McEleny reflect on what they learned from the sessions they attended on the third day of Advertising Week. Barnes takes time to look at the Marketing session on having a start-up state of mind from Wednesday, alongside speakers from Unilever, Poke and former innovators from Red Bull and Grazia. […]
A shopper with a smartphone in hand isn’t necessarily a viable prospect, regardless of how close they are to a store. Yet many mobile marketers look at smartphones as if they were a magical sales tool. After all, they go everywhere the consumer goes.It’s true that if advertisers target the right smartphone users -- at the right time -- they can move them to the cash register sooner. […]
Most product or solution designers will agree that they have often found the “maximum range” offered by a beacon to be just not enough. But now there is a solution to this – Mesh Networks. In this post we will talk about the primary limitation posed by Bluetooth Smart technology, how mesh networking helps solve it and two beacons that work on this topology. […]
The outdoor ad company is advertising... itself, and its digital billboard capabilities, in an effort that highlights NCAA March Madness live action. […]
Speaking at the Future High Street Summit 2015 in Nottingham yesterday, British Retail Consortium’s director general Helen Dickinson argued that digital technology is an unstoppable force the high street must embrace. Ideas included offering digital signage and allowing consumers to transact on their smartphones, bypassing the till. […]
Advertising on television, with 500 complaints, garnered the highest number of complaints of any medium. Digital advertising generated the second highest number with 289, primarily related to advertising on advertiser owned websites. This was followed by advertising in the out-of-home medium (which includes billboards and transit advertisements) with 91, direct marketing with 71, and advertising on the radio with 64 complaints. […]
Automated marketing, creativity, mobile strategies, collaboration and the connected consumer were among the topics that generated the most discussion at 4A's Transformation 2015, writes Jake Denny, U.S. vice president of sales for JUICE Mobile. […]
The Flight Centre are Australasia’s most successful and innovative travel agency group. As part of a branch refurbishment program they were looking to partner with a similarly successful and focussed Digital Signage supplier able to provide sophisticated and flexible installations. They chose Hewlett Packard and their preferred DS software package, NZ’s Wallflower. […]
Google showed Chrome Devises for Enterprise. Google wants what every other provider of a Content Management Software and media player wants. Their presence brought remembrance of Harris, Cisco, HP, Lexmark and Microsoft at past DSE and the National Retail Federation events. […]
Copenhagen, Denmark. One of Scandinavia’s leading providers of digital in-store solutions, LCD Media, has chosen BroadSign’s digital signage software platform for managing its retail networks in Denmark. LCD Media’s primary focus is on 300 of the top retail stores in Denmark. […]
BroadSign has for many years mined the digital OOH side of this business, to the point that you don’t really think of the signage software being used outside of advertising. But it is. Case in point: The Montreal company has announced a partnership it has worked with Scandinavian solutions provider LCD Media, which is operating primarily in retail in that part of Europe. […]
