Raw Feed & Search

Samsung Enhance Launch Of Galaxy S6 & S6 Edge Phone With DOOH (source – Grand Visual)

Through OpenLoop the campaign incorporates tweets from members of the general public about the new Samsung S6 phones. Key phrases will be chosen from each tweet which will be used as headline quotes on the digital screens. The campaign was booked through Rapport and will be delivered across the UK on Exterion Media, Clear Channel and JCDecaux networks. […]

grandvisual.com
Tue, Mar 31, 2015 at 6:06 PM

Permalink

Three Cheers (And 4 Golds) for Grand Visual From The Creative Circle Awards

There were three gold awards for the Pepsi Max Unbelievable Bus Shelter we created with AMV BBDO including Best Use of Medium, Best Special Build and Best Integrated campaign. There was also a Best Digital Poster gold award for McDonalds See One. Want One created by us alongside Leo Burnett – a tremendous total of 4 golds in all! […]

grandvisual.com
Tue, Mar 31, 2015 at 6:03 PM

Permalink

Mondelēz rolling out digital signage Virtual Assistants to Belgian retailers (retailcustomerexperience)

Multibillion dollar snack conglomerate Mondelēz International is rolling out a group of five Tensator Virtual Assistants to introduce its latest sweet treats at Carrefour, Cora and Makro stores in Belgium, according to an announcement from Tensator. […]

retailcustomerexperience.com
Tue, Mar 31, 2015 at 5:44 PM

Permalink

How Kinetic is Using Digital Signage to Surprise and Delight Consumers on the Go (DSConnection)

Seen through the eyes of Kinetic Active's Mike Gamaroff, the technology at DSE 2015 enables agencies to dream up amazing customer experiences. […]

digitalsignageconnection.com
Tue, Mar 31, 2015 at 2:28 PM

Permalink

16:9: Amazon’s Vision For Reimagined Retail Looks Awfully Familiar

The tech site re/code has a piece up about how Amazon has patents that would change up how people buy goods in brick-and-mortar stores. Problem is, that idea’s been around for a decade or so. The site talks about recently filed patent applications that suggest shoppers would be able to pick items off shelves and leave the store without stopping at a cashier  or self-checkout kiosk. […]

sixteen-nine.net
Tue, Mar 31, 2015 at 11:51 AM

Permalink

16:9: Will They Hear Crickets At Sign Expo’s “Dynamic Digital Signage” Park Next Week?

A couple of contacts have sent notes recently asking if I was going to the International Sign Association’s annual trade show, which runs next week in Las Vegas. Nope. Can’t see any reason why I would. […]

sixteen-nine.net
Tue, Mar 31, 2015 at 11:34 AM

Permalink

Case Study: Casino Opens With 540-Plus Digital Signs for Maximum Impact (DSConnection)

The digital signage at the newly opened Horseshoe Baltimore Casino communicates important information to guests as well as adds excitement to their visit. […]

digitalsignageconnection.com
Tue, Mar 31, 2015 at 9:45 AM

Permalink

2015 OAAA\TAB National Convention + Expo, May 11 – 13, San Diego, CA — Agenda

May 11 -- 7:30 - 8:30 AM Breakfast in Expo 8:30 AM - 12:30 PM General Session Michael Cooper & Jeremy Male, Co-chairs Welcome Malcolm Gladwell, Author of The Tipping Point Josh Spanier, Google, Inc. […]

oaaa.org
Tue, Mar 31, 2015 at 12:05 AM

Permalink

82% of UK marketers unaware of NFC OOH advertising (nfcworld)

Only 18% of marketers are aware that out-of-home (OOH) advertising campaigns can make use of NFC and QR codes, survey data from Clear Channel UK reveals, despite them citing ‘innovation’ as one of their top buying considerations when under pressure to find new ways to reach mass audiences. […]

nfcworld.com
Mon, Mar 30, 2015 at 11:20 PM

Permalink

MediaPost: Mobile Is Driving Ad Spending This Year And Next; Outdoor Strong

Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by media-agency Carat. The year-over-year increase comes despite a relative lack of tent-pole media events, says the report. In 2014, by comparison, Winter Olympics, FIFA World Cup and U.S. […]

mediapost.com
Mon, Mar 30, 2015 at 6:04 PM

Permalink

AdWeek: IAB Study Shows that Mobile Marketers Are Gung-Ho About Programmatic, But Few Are Using It

Despite the massive shift toward programmatic buying for online ads over the past few years, only a small group of mobile marketers are using the media-buying tactic, according to a new study from the Interactive Advertising Bureau. […]

adweek.com
Mon, Mar 30, 2015 at 6:00 PM

Permalink

Live billboards will display your Final Four tweets (indystar)

Twitter followers. Who needs them? You can have an entire city -- and beyond -- checking out your Final Four tweets. […]

indystar.com
Mon, Mar 30, 2015 at 5:20 PM

Permalink

Recap of the Advertising Research Foundation’s RE:THINK 2015 Conference (mediabizbloggers)

ARF CEO Gayle Fuguitt set out to change the world and now she has done it. Three days in Manhattan at ARF’s annual RE:THINK event set the media-advertising complex into a whole new direction. Job fear. […]

mediabizbloggers.com
Mon, Mar 30, 2015 at 5:18 PM

Permalink

The Drum: Clear Channel invests in weather-sensitive outdoor ad technology

Outdoor advertising company Clear Channel is investing in weather-sensitive technology for its larger digital screens to adjust their brightnessaccording to changes in the weather. The investment follows the installation of Clear Channel’s first solar powered bus shelter and billboard in the last 6 months. […]

thedrum.com
Mon, Mar 30, 2015 at 5:17 PM

Permalink

Final Thoughts on Advertising Week Europe 2015 from GrandVisual

As the curtain draws to a close on the final day of Advertising Week Europe, we take a look back at the absolutely mammoth amount of talking that has occurred over the past four days. It’s amazing how, with so much going on, there were a few core themes that managed to weave their way through every talk. […]

grandvisual.com
Mon, Mar 30, 2015 at 5:15 PM

Permalink