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DSToday asks the experts: What’s the state of play for 4K?

To revive an old standard recurring feature here on Digital Signage Today, we're going straight to the horse's mouth — or mouths, as it were. We're going to get industry leaders to comment on one question that's particularly newsworthy or buzzworthy facing the digital signage industry, and we're starting it off this month with a look at 4K. […]

digitalsignagetoday.com
Wed, Apr 1, 2015 at 11:00 AM

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Ask the Board: Preventing Security Breaches and Tampering with Your DOOH Network (DSConnection)

How can a digital signage operator safeguard against security breaches and equipment tampering? […]

digitalsignageconnection.com
Wed, Apr 1, 2015 at 10:58 AM

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DSToday: Video distribution continuing to evolve in digital signage

Many of us recently returned from the Digital Signage Expo in Las Vegas. As always it was a great show that presented endless opportunities to rub shoulders with friends and colleagues in the digital signage industry. Each year I leave DSE with a renewed enthusiasm about where our industry is headed, and with some great insights about the technical innovations catalyzing that growth. […]

digitalsignagetoday.com
Wed, Apr 1, 2015 at 10:57 AM

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The Australian: Unmeasured digital helps drive outdoor ad growth

Digital signs are helping to drive growth in advertising revenues going to the out-of-home sector despite the industry being unable to measure their likely impact. […]

theaustralian.com.au
Wed, Apr 1, 2015 at 10:55 AM

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Installation of the Week: Paris Unveils Its New Bus Shelters (DSConnection)

The rollout of a new generation of connected bus shelters will help Paris update the image of the bus and strengthen the appeal of public transport. […]

digitalsignageconnection.com
Wed, Apr 1, 2015 at 9:42 AM

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16:9: Digital Signage Software Maker Capital Networks Targets Rival Scala’s Customers With Trade-In Program

Ask most people who sell signage software and they’ll confirm replacing incumbent software providers is a substantial part of their month to month business. Sometimes it is service quality. Sometimes one glitch too many. […]

sixteen-nine.net
Wed, Apr 1, 2015 at 9:31 AM

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DSToday: 9 expert tips for ensuring video wall success

Video walls aren't cheap, so if you're going to deploy one it's probably a good idea to make sure you get your money's worth and do it right. Video walls are cropping up more and more on the digital signage landscape, from airports to malls and beyond, using multiple displays to create a single, unified display showing either one image or zoned content and significantly impacting viewers. […]

digitalsignagetoday.com
Wed, Apr 1, 2015 at 9:28 AM

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Grand Visual on Programmatic and DOOH: Digital Ideas = Digital Dollars

By Ben Putland. In the last 18 months, I have read the word “programmatic” more times than I have had hot dinners. But the majority of what I have read on programmatic and DOOH is all about the buy; however that’s only part of the story. […]

grandvisual.com
Tue, Mar 31, 2015 at 10:47 PM

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Kinetic Worldwide’s David Payne advocates ‘smart OOH for a smart world’ (exchange4media)

With a wealth of experience and expertise in OOH media planning and buying solutions behind him, David Payne’s keynote address was filled with insights and key examples from Kinetic’s own body of work in this field. In a world where the consumer was getting smarter by the minute and was connected to his smart devices, media consumption was happening all the time and on the go. […]

Tue, Mar 31, 2015 at 10:22 PM

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Out-of-Home Media and the Internet of Things (DSConnection)

By Stephen Freitas. The constant connectivity of the digital world is changing people's habits, and out-of-home advertising is uniquely poised to become a cornerstone of this new way of life. […]

digitalsignageconnection.com
Tue, Mar 31, 2015 at 10:20 PM

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JCDecaux: China’s Tech Power Brands Choose Outdoor

Technology is becoming the order of the day in China, as the 2015 BrandZ Top 100 Most Valuable Chinese Brands report revealed (Source: Millward Brown). […]

jcdecaux-oneworld.com
Tue, Mar 31, 2015 at 10:18 PM

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How to Make the Most of In-Store Digital Technologies – white paper from ComQi

Retailers put a lot of thinking and experience into where they position products and traditional communications. It’s all about informing shoppers, stimulating foot traffic through the store, and driving more sales. Smart retailers are now putting the same good thinking into how they use in-store digital technologies. […]

Tue, Mar 31, 2015 at 10:14 PM

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Crocs Launches New #FindYourFun Integrated Marketing Campaign

Global campaign celebrates Crocs' iconic clog through broadcast, digital, out of home, social media and experiential activations. […]

digitalsignageconnection.com
Tue, Mar 31, 2015 at 9:27 PM

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DOOH Ad Operator RMG Networks Reports Fourth Quarter and Year End 2014 Results

T […]

marketwired.com
Tue, Mar 31, 2015 at 6:32 PM

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Mcdonalds Golden Chances With Digital Out Of Home (source – Grand Visual)

McDonalds has launched a Digital Out of Home campaign to enhance the 10 year anniversary McDonalds Monopoly campaign running in partnership with Hasbro. This year the “Golden Chances” campaign has £10 million worth of prizes up for grabs for customers of McDonalds. […]

grandvisual.com
Tue, Mar 31, 2015 at 6:10 PM

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