JCDecaux India, a subsidiary of the JCDecaux Group, has recently launched its new street furniture Media Offer in March 2015. The company has been organising interactive roadshows for all leading agencies across Delhi, Mumbai and Bangalore to introduce them with this Media Offer in the past month. […]
A large crowd recently gathered in Malaga to witness Hollywood actor and native of Malaga, Antonio Banderas, turn on the new Daktronics digital display at the town’s El Corte Inglés shopping centre, which will be used to enhance the cultural experiences in the city of Malaga. […]
Cieslok Media has expanded its presence in Western Canada with the acquisition of four double-sided LED displays from Edmonton-based AdQ Media. A purchase price was not disclosed. The transaction involves eight curved screens measuring 12.5-feet x 25-feet and 12.5-feet x 30-feet. […]
Carat MD Matthew Hook took to the stage at Advertising Week Europe to debate how the confluence of content, distribution and technology is re-shaping the media landscape. […]
UK airport advertising specialist Eye Airports has teamed up with local weather provider The Weather Network to offer real-time weather information at airport locations across the UK. Passengers flying to and from major UK destinations will be able to see up-to-the-minute local and international weather forecasts on digital advertising screens around the airports. […]
Real benefits can be classified as things that have a measurable result — things like sales lift. In most cases, we stick to the basics when it comes to talking about and measuring real benefits. We check transactional data against specific product/service line promotions in order to understand the impact. […]
Samsung has been running an interesting video wall/social integration piece at Toronto’s Yonge-Dundas Square that’s buily around driving hype for the company’s latest smartphone, the Galaxy S6. […]
XTD Ltd is expanding Australia’s Cross Track TV network and partnering with APN Outdoor to take on the advertising rights for a new system being installed by XTD within the Brisbane metro rail network. The new agreement sees Brisbane become the third Australian city to feature the fully-digital Cross Track Digital video and content systems which are sold by APN Outdoor under the XtrackTV brand. […]
The Weather Network is to offer real-time international weather forecasts across UK airports, following a trial in Manchester. The 70-inch high hi-definition screens debuted at Manchester Airport, featuring local and international weather. The information is updated using cloud-based digital signage software on the BroadSign system. […]
Start with your overall objectives, which will lead you to your message, and then to content to deliver that message. […]
The Digital Signage Federation is staging what it dubs a DSF Education Hangout online tomorrow, focused on “What to Look for in Interactive Technologies.“ The 45-minute session at 2 Eastern will be run by Rise Vision’s Ryan Cahoy and feature Vincent John Vincent, from Gesturetek, and Jim Nista from Insteo. […]
One of the emerging trends in large format digital displays and walls will, I think, be generative, visualized content based on data and then dynamically rendered. It will happen because the investment goes in at the front-end but the content keeps refreshing itself, as opposed to needing to be re-thought and re-made regularly. […]
At the center of the shift to mobile is the app economy, granting consumers greater control over their lives with on-demand access to just about anything, better retail experiences and innovative media opportunities. The app economy that begun in mobile will soon extend into wearables, automobiles and connected TVs. […]
Digital Menu Boards have been one of the top three use cases for digital signage in the past years. Mc Donald’s is no exception to this rule. Interesting enough adaption of DMB’s vary enormously between national entities. […]
Let’s get Ready to Rumble’ was a one-off battle-of-the-brands event hosted by Posterscope to find the creative agency best able to exploit mobile & digital OOH media, fully realising the power and potential to target consumers out of the home. […]
