Digital out-of-home is an exciting new medium with great scope for visual and interactive communication: but how effective is it as an advertising channel? […]
DOOH.com received one of it’s highest accolades yet this weekend at The British LGBT awards, dubbed the gay Oscars by the UK press, taking away the award for best marketing Campaign. The campaign was produced for Pride in London in 2014, the ceremony received national press attention throughout the UK. […]
The devastating earthquake that shook Kathmandu and Nepal on Saturday is one of those major events that gets the world noticing and looking to help. So we’re spooling up DOOHgood, the ad hoc volunteer group that produces and distributes video PSAs for use on ad-based and private digital signage networks. […]
Lamar Advertising sells advertising on billboards, buses, shelters, benches and logo plates in the U.S., Canada and Puerto Rico. The company owns and operates approximately 145,000 billboards (including 1,880 digital billboards), 120,000 logo-advertising displays and 38,000 transit-advertising displays. While simple, this profit-generating business has been around for over a century. […]
Admedia have announced the launch of Evolve, their new Digital portfolio. Evolve includes two environments: Kwik Fit TV and Motorway TV. […]
After discovering that 74% of Korean office workers confess to a lack of exercise, Reebok created a unique way to encourage others to become more active. By installing a game screen in 2 popular subway stations in South Korea, they set two commuters the challenge of competing against each other for the chance to win a new pair of Reebok shoes. […]
Selling billboard space on Perth's Kwinana and Mitchell freeways, which will raise more than $7.5 million, may lead to more road accidents, according to the Western Australian Opposition. Transport Minister Dean Nalder said the Government was not sending mixed messages on road safety by allowing billboards on freeways while threatening heavy criminal penalties for distracted drivers. […]
Mobile phone manufacturer Samsung has teamed up with Starcom, Source out of Home, Delite and Clear Channel to create a media first that enables people to charge their Samsung mobile phones wirelessly at one of five bus shelters scattered around the Dublin area. […]
The developer of a proposed electronic billboard tower that would be about as tall as the Gateway Arch in St. Louis could grant millions in incentives to a Miami community development agency in exchange for approval. […]
FORT LAUDERDALE, Fla., /NEWS.GNOM.ES/ — Digital signage is popping up in nearly every industry, with applications at restaurants and hotels, retail locations, transportation facilities, entertainment venues and more. The total digital signage market is projected to be $17.1 billion by 2017. […]
If your business is about competing for eyeballs and ad dollars in digital OOH, you’ll probably find piles of useful insights and data in this new report from Nielsen that looks at the video everywhere phenomenon – analyzing how people watch video in and outside the home, and breaking it down by regions. Not surprisingly, habits vary by regions (watching video on phones in N. […]
Miami drivers may be in for a distraction of titanic proportions. Developers are proposing a 633-foot-tall video billboard near I-95 and I-395, creating a tower of light that would be visible for miles. Michael Simkins and David Lombardi have submitted plans to build the 58-story tower on the corner of Northwest 10th Street and First Avenue close to the biggest downtown highway interchange. […]
State Transport Minister Dean Nalder on Thursday ordered an electronic billboard on the Kwinana Freeway to be turned off pending a safety review. Mr Nalder said he knew the public was concerned the billboard, on a bridge overlooking the freeway in Bull Creek, was distracting drivers and so directed the Public Transport Authority to turn it off for the time being. […]
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Brendon Cook, Chief Executive Office of oOh!media Australia New Zealand, has been appointed International Vice President of FEPE – the Global Out Of Home (OOH) industry body. […]
