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Out-of-home advertising firm Exterion Media appoints Bite to boost profile and brand

Out-of-home (OOH) advertising company Exterion Media has appointed Bite to boost its profile and brand following a restructure of its UK commercial business. Bite will provide media relations, communications campaign support, digital content, and social support to Exterion Media, focusing on building awareness of the brand. […]

thedrum.com
Sat, Mar 28, 2015 at 8:50 PM

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Philadelphia’s Council OKs bill for 3D digital billboards (philly)

The bill, which passed by a vote of 13-3, permits “Urban Experiential Displays,” with full-motion video, that range from 1,500 square feet to 3,500 square feet in size, and up to 48 feet tall. […]

philly.com
Sat, Mar 28, 2015 at 8:46 PM

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Amscreen: UK retailers get real-time customer profiling at their fingertips

In-store screen business Amscreen now brings scalable, customer profiling to retailers through their ‘OptimEyes’ technology and real-time insight portal In early 2014, Amscreen, Europe’s leading provider of in-store digital screen media, worked with a number of select partners to trial a revolutionary platform delivering real-time audience profiling and footfall analytics. […]

Sat, Mar 28, 2015 at 3:18 AM

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iSIGN Media Starts Digital Signage Pilot Program With Fujitsu DSConnection)

iSIGN and its Australian distributor and reseller JEA Technologies are running pilot programs with two of Fujitsu's clients. […]

digitalsignageconnection.com
Fri, Mar 27, 2015 at 3:43 PM

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My first visit to Advertising Week Europe – by Dan Carey (pioneeringooh)

It didn’t start well. On Monday I had at least four sessions I was determined to attend. […]

pioneeringooh.com
Fri, Mar 27, 2015 at 3:25 PM

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The 5th international conference “Digital Signage – no alternative!” – Moscow, May 29, 2015

The 5th international conference “Digital Signage – no alternative” will be held on May 29, 2015 in Radisson Slavanskaya Hotel, Moscow. Around 300 delegates from 140 companies visited the conference last year. […]

Fri, Mar 27, 2015 at 3:10 PM

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16:9: Sweden’s ZetaDisplay Closes Deal To Acquire Finland’s MarketMedia

Swedish solutions provider ZetaDisplay has completed the acquisition of a quasi competitor – Finland’s Marketmedia Oy – in a cash deal worth about 2 million Euro. ZetaDisplay Finland and Marketmedia will merge during Q2 and run as ZetaDisplay.Marketmedia’s client base includes, among others, Veikkaus (Finska Spel), Tikkurilla, Starkki, Stockman and Onninen. […]

sixteen-nine.net
Fri, Mar 27, 2015 at 8:21 AM

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AdAge: Can Data (Digital Displays, Beacons, WiFi) Save the Mall?

Developers like Westfield, one of the world's largest mall operators with 435 million customer visits last year, are exploring services that merge the digital and physical worlds to further engage shoppers. These "smart malls" feature digital storefronts, free WiFi, beacons and electronic parking assistance. […]

adage.com
Fri, Mar 27, 2015 at 1:22 AM

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16:9: Mall Displays Of The Future, Or Gimmick? (Commentary on the AdAge article)

US shopping mall operator Westfield put a back to back bank of big-ass LCD touch displays in one of its big malls, Garden State Plaza in Paramus, New Jersey, about a year ago. I missed the press and only stumbled across the set-up when it was written up as part of a piece in Ad Age the other day  about evolving malls and technology. […]

sixteen-nine.net
Fri, Mar 27, 2015 at 1:21 AM

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The Daily Review Show from Advertising Week Europe 2015: Day Three (marketingmag)

Marketing's Rachel Barnes and Charlotte McEleny reflect on what they learned from the sessions they attended on the third day of Advertising Week. Barnes takes time to look at the Marketing session on having a start-up state of mind from Wednesday, alongside speakers from Unilever, Poke and former innovators from Red Bull and Grazia. […]

marketingmagazine.co.uk
Fri, Mar 27, 2015 at 12:41 AM

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MediaPost: The Truth About Location-Based Mobile Advertising

A shopper with a smartphone in hand isn’t necessarily a viable prospect, regardless of how close they are to a store. Yet many mobile marketers look at smartphones as if they were a magical sales tool. After all, they go everywhere the consumer goes.It’s true that if advertisers target the right smartphone users -- at the right time -- they can move them to the cash register sooner. […]

mediapost.com
Fri, Mar 27, 2015 at 12:01 AM

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How Mesh Networks Can Help Solve Beacon Challenges for Mobile Advertising

Most product or solution designers will agree that they have often found the “maximum range” offered by a beacon to be just not enough. But now there is a solution to this – Mesh Networks. In this post we will talk about the primary limitation posed by Bluetooth Smart technology, how mesh networking helps solve it and two beacons that work on this topology. […]

blog.mobstac.com
Thu, Mar 26, 2015 at 11:46 PM

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Lamar Advertising #BillboardBrackets Campaign To Stream NCAA Scores (And Fan Tweets) To Digital Billboards (marketingland)

The outdoor ad company is advertising... itself, and its digital billboard capabilities, in an effort that highlights NCAA March Madness live action. […]

marketingland.com
Thu, Mar 26, 2015 at 11:21 PM

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Digital essential to UK high street reinvention (drapers)

Speaking at the Future High Street Summit 2015 in Nottingham yesterday, British Retail Consortium’s director general Helen Dickinson argued that digital technology is an unstoppable force the high street must embrace. Ideas included offering digital signage and allowing consumers to transact on their smartphones, bypassing the till. […]

drapersonline.com
Thu, Mar 26, 2015 at 11:09 PM

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In Canada TV ads still generate most complaints of any medium (OOH – third): ASC report

Advertising on television, with 500 complaints, garnered the highest number of complaints of any medium.  Digital advertising generated the second highest number with 289, primarily related to advertising on advertiser owned websites.  This was followed by advertising in the out-of-home medium (which includes billboards and transit advertisements) with 91, direct marketing with 71, and advertising on the radio with 64 complaints. […]

cartt.ca
Thu, Mar 26, 2015 at 6:37 PM

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