The Outdoor Advertising Association of America represents and guides the interests and activities of some 850 member organizations across the US, including the biggest ... […]
We find this transaction interesting because RSA was owned by American Tower. Maybe the billboards-are-just-like-towers experiment was a failure. Maybe there weren’t enough opportunities to put antennas on billboards. […]
by Antonia Hamberger. After the French soccer star initially promoted Loewe as a brand ambassador, he has now acquired a 10% stake in the company. Kylian Mbappé, the 25-year-old Real Madrid star, has become a shareholder in the Franconian TV manufacturer Loewe. […]
By Joe Mandese. Independent out-of-home media-buying agency Billups this morning unveiled its own new “quantifiable” attention metrics of both conventional and digital out-of-home media ads. […]
By Victoria McNally, Associate Editor. Lyft’s media network has grown a lot in two years. After launching in 2022 with in-car placements on tablets and out-of-home inventory on bike stations, Lyft rolled out in-app advertising, including display and video, last year. […]
JCDecaux's majority-owned subsidiary JCDecaux Top Media SA has acquired from its founders 70% of IMC, a leading OOH company in Central America and the number one outdoor advertising company in Costa Rica. […]
The Moscow Times is an "undesirable" organization in Russia. Wildberries has successfully merged with the outdoor advertising firm Russ Group, CEO Tatyana Kim announced Tuesday, following a bitter feud with her co-founder and ex-husband. Wildberries and Russ Group initially revealed plans to merge in June, creating a new digital trading platform called RWB. […]
by Florian Rotberg. Argentina is in the midst of an economic crisis – making effective campaigns all the more important. Publicis and Taggify are launching the new Peugeot 2008 SUV with a programmatic DooH campaign on ten synchronized screens in Buenos Aires’ most famous square. […]
Charlie Callari. For an out-of-home (OOH) sales rep, the holiday season presents a valuable opportunity to connect with clients and boost their sales. However, it’s essential to stand out amidst the flood of holiday campaigns by creating messages that speak to trends and consumer behaviors of the holiday season. […]
Tony Hull. YESCO Financial Solutions. Independent billboard operators choose YESCO Financial Solutions because we’re fast, flexible and offer thoughtful terms. […]
Well this is intriguing … Amazon has started marketing a lean version of its Fire TV HDMI sticks with the digital signage market in ... […]
Guest Post: Ross Noonan, LED Studio Let’s clear up some of the confusion, once and for all, around microLED. The true definition of microLED ... […]
The Michigan congressman who chairs the House Select Committee on the Chinese Communist Party is encouraging the U.S. government to blacklist a pair of ... […]
Kanchan Srivastava. Industry leaders say that PrDOOH’s pie in India is barely 1-2 per cent of the total out-of-home expenditure (Rs 4,100 crore annually). This huge gap can’t be simply downplayed by calling it a “Western world” thing because Brazil is also a developing country like India. […]
I have written probably too many times about Indian research factories and suspect reports that invariably show a sunny outlook for whatever looks like ... […]
