Quite regularly now I get emails from companies with press releases about how their software platform has adopted some security protocol or completed some ... […]
Tom West. Partnerships with WPP and Publicis will only serve to further increase Tesco’s retail media reach over the coming 12 months, with its network already surpassing 4,000 digital in-store screens. Notably, it delivered a staggering 7,600 campaigns in H1 alone. […]
Chris Wood. Over the last two years, Lyft has built out its ad platform to cover all parts of a customer’s experience. Ads can be shown in the Lyft app, on in-car tablets while the traveler rides in the Lyft car and through out-of-home advertising placed on bikes and bike docks in Lyft’s bikeshare network. […]
By Kathryn Lundstrom. The new platform, called Orange Access, allows brands to buy these onsite and offsite ads together. Advertisers can also update campaigns as they run and view real-time reporting on the performance of ads. […]
Puppy Play Pen Returns to the Global Summit for the Fifth Year NEW YORK – October 3, 2024 – Ring will be back to sponsor the Puppy Pen for the second year in a row. Ring allows you to check on your pets anytime, anywhere. From security devices to pet tags, Ring is here to help keep your furry friends safe – and you informed. […]
This is a fantastically well-conceived, engineered and executed digital media facade on the front of a perfume company’s flagship store and HQ in Andorra. ... […]
By Marika Gabriel, Associate Editor. Sign Media Canada spoke with Barry Frey, president and CEO of DPAA Global, a trade marketing association, to get his insights into these developments and the innovations shaping the industry. Frey discusses the challenges, opportunities, and future trends advertisers are gearing up for in the ever-growing world of OOH. […]
by Antonia Hamberger. The acquisition strengthens Vertiseit’s presence in Europe, particularly in the Nordic countries, the UK, the DACH region, and Southern Europe. Additionally, the new group will expand into North America through Visual Art’s Chicago office. […]
By Kevin Bridgewater, SVP Strategic Retail Solutions, Quad. And that new in-store focus, combined with new technologies and strategies, is giving regional and midsize retailers a fighting chance in an RMN space largely dominated by retailers with significantly more online traffic. […]
By Vidhi Choudhary. Retail Brew sat down with Evan Hovorka, VP of product and innovation at Albertsons Media Collective. What’s the most recent retail media innovation at Albertsons? […]
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) has appointed Tim Jones to its Board of Directors (the “Board”), effective immediately. Mr. […]
Advertisers can now optimize OOH placements through the new billups Analytics™ Attention Dashboard and creative optimization features NEW YORK, October 2, 2024 – billups, the independent Out-of-Home (OOH) managed services agency, today announced the launch of contextual and creative attention metrics for OOH media. […]
By Anthony Vargas. For now, Billups is only measuring inventory on a client-by-client basis. Clients send in their OOH media plan, and Billups evaluates the displays they plan to buy. […]
There are a few reasons why advertisers don’t use Out-Of-Home media – and all of them are wrong. But before we dissect these reasons, let’s take a quick look at the underlying decision-making process and how that influences the choice to include OOH or not. It’s the question of logic vs emotion. […]
NEW YORK – September 24, 2024 – Back To The Future The Musical will perform at the Video Everywhere Summit on October 15 at Pier 60 in Chelsea Piers. For more information on the DPAA Global Summit and to get passes click here. The multi-award-winning Back to the Future The Musical is a high-voltage comedy. […]
