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Panel discussion “The Green Shift: Redefining Classic OOH Practices” from the Sustainable OOH Media Event by Moving Walls and Asia School of Business (Video, 52:22)

Facilitated by Mandakini Negi (Co-Founder, Moving Walls Group), the panel brought together key industry leaders to discuss what’s next for sustainability in OOH. The consensus? Sustainability is no longer an option—it’s a necessity but comes with own set of challenges. […]

youtube.com · Promoted content
Mon, Oct 7 at 12:10 AM

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Small reallocations of media budgets from TV or digital to out-of-home advertising can lead to substantial gains in ROAS (MediaPost)

The findings were presented at MediaPost's DOOH Summit in Austin, TX Friday morning by OAAA CEO Anna Bager. […]

mediapost.com
Sun, Oct 6 at 4:01 PM

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Giant advertising board at Euston station switched off as part of a review by transport authority (BBC)

James W Kelly, BBC News. Network Rail has turned off a large advertising board at London's Euston station as part of a review ordered by Transport Secretary Louise Haigh. The government-owned company said assessing how the screen is used will feature in a five-point plan aimed at improving the station. […]

bbc.com
Sun, Oct 6 at 4:00 PM

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How massive digital billboards made ‘Britain’s worst station’ even more hated (MSN)

Story by Christopher Jasper. Known as the Euston Motion+, the screen, owned by JCDecaux, went live in January with an ad campaign devised by Saatchi & Saatchi for energy company Ovo. […]

msn.com
Sun, Oct 6 at 3:58 PM

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Ruler of Dubai orders all advertising rights for transit and municipal spaces to be transferred to a newly created company (Khaleej Times)

The law has been issued by Sheikh Mohammed bin Rashid Al Maktoum, the Ruler of Dubai, Vice President and Prime Minister of the UAE. RTA and Dubai Municipality, in coordination with the Dubai Investment Fund and other relevant entities, will transfer their advertising-related assets, rights, and obligations to the company, including system access. […]

khaleejtimes.com
Sun, Oct 6 at 3:52 PM

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Exclusive: What’s behind the latest acquisition by digital signage provider Vertiseit (Invidis)

Florian Rotberg. The acquisition of Visual Art doubles Vertiseit’s (Grassfish, Dise) turnover to 60 million euros and brings additional complexity to the business model. invidis spoke exclusively with CEO Johan Lind about the acquisition of the full-service integrator, the integration of the CMS platforms, and how the Visual Art brand will be used in the future. […]

invidis.com
Sat, Oct 5 at 12:21 AM

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ARHT Media Files For Bankruptcy; Hologram-ish Display Solution Doesn’t Realize Needed Scale (16:9)

A Toronto company marketing its take on those shower stall-like transparent LCD displays has filed for bankruptcy and ceased operations at a main and ... […]

sixteen-nine.net
Fri, Oct 4 at 9:46 PM

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“Media for a Better World: A Roadmap Towards Sustainable OOH Media” – an event by Moving Walls and Asia School of Business

Moving Hearts, the ESG initiative of Moving Walls, successfully hosted "Media for a Better World: A Roadmap Towards Sustainable OOH Media," an event dedicated to shaping a sustainable future for the Out-Of-Home (OOH) advertising industry. […]

Moving Walls · Promoted content
Fri, Oct 4 at 12:10 AM

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Supercharge your Black Friday and Cyber Monday campaigns with out-of-home advertising (Broadsign)

Kayla Caticchio. Originally a single day of in-store sales, Black Friday has now evolved into a full weekend event, with shoppers flocking to brick-and-mortar locations on Friday and turning to online deals during Cyber Monday. […]

broadsign.com · Promoted content
Fri, Oct 4 at 12:10 AM

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Ireland’s OOH agency PML Group pitches its multiformat capabilities (AdWorld)

James Byrne, marketing manager, PML Group. Our Liveposter Dynamic platform allows brands to deliver contextualised, optimised content across multiple media owner digital networks at scale. Content that can be served based on pre-scheduled timings or live data that trigger event-based impacts. […]

adworld.ie · Promoted content
Fri, Oct 4 at 12:10 AM

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What’s on grocers’ radars as retail media plows ahead (Grocery Dive)

As retail media advancements accelerate, retailers are getting pulled in countless directions to keep up, whether that’s launching an in-house network, bringing digital screens into store aisles, working through privacy law red tape or solidifying standardization metrics. […]

grocerydive.com
Thu, Oct 3 at 11:32 PM

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What Swedish digital signage provider Vertiseit aims to achieve with latest acquisitions (Invidis)

Visual Art was up for sale after Ocean Outdoor and founders wanted to pull out. Under discussion was an IPO or a sale to strategic and/or financial investors. Many of the larger European digital signage providers showed interest in a takeover. […]

invidis.com
Thu, Oct 3 at 11:31 PM

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US public out-of-home companies outperform market in 3Q 2024 (Billboard Insider)

All three US out-of-home companies outperformed the market in the third quarter of 2024. Here’s an analysis of public out-of-home stock performance, prepared by SignValue. For the third quarter of 2024 OUTFRONT was up 28% on the rebound of transit revenues and the sale of Canada. […]

billboardinsider.com
Thu, Oct 3 at 11:28 PM

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9 top digital signage software providers for 2025 – according to DS Today

Daniel Brown, editor of Digital Signage Today. With an ever-growing number of software options, choosing the right solution for your digital signage deployment can be a daunting task for operators of all sizes. That's why the team at Digital Signage Today has compiled this overview of nine leading digital signage software providers that you should know about in 2025. […]

digitalsignagetoday.com
Thu, Oct 3 at 11:16 PM

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Programmatic DOOH campaign drives a +125% lift in purchase intention for Uber Eats (Broadsign)

Kayla Caticchio. Online food ordering and delivery platform Uber Eats wanted to increase brand awareness and purchase consideration for its delivery application. Launched in 2014 by Uber, the brand is operational in over 6,000 cities in 45 countries and has couriers delivering meals by car, scooter, bike, or on foot. […]

broadsign.com · Promoted content
Thu, Oct 3 at 11:14 PM

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