What do you value most about Digital Signage Expo (DSE), and why do you come back every year and recommend that your peers return as well? This week’s question is answered by members of the DSE Advisory Board ADVERTISING & BRAND COUNCIL “The greatest value from attending DSE for me was the networking opportunities. […]
Ooh!Media is the first outdoor company in Australia to adopt a virtual reality (VR) media planning tool that claims to "reshape the way media is bought and sold". The tool, Situ, has been developed by Publicis and VR agency FGMNT, and was launched at Cannes Lions last week as part of the Lions Innovation program. Ooh! […]
Agency and client teamed up with Verifone Media, Kinetic and some handy GPS software to show skeptical city folk that Newark Airport or EWR is considerably closer. In place of your standard taxi-top ad, the agency fitted 125 yellow cabs with trackers to show exactly how much faster your commute would be if you were flying out of Jersey. […]
United Airlines has a data-driven digital OOH campaign going on New York taxicab toppers that’s designed to dispel the myth that taking a cab from the city to JFK, to fly out of there, is faster than traveling to Newark Airport (which has the airport code EWR). […]
The LG Experience Wall is located in 376 Best Buy stores across the country. Each wall houses five of LG’s latest OLED and Super UHD TVs, multiple audio products and an interactive touchscreen driving the entire experience. Stores with these walls resulted in an $8.4 million increase in sales. […]
Outdoor Media Association (OMA) has opened entries to the 26th Outdoor Advertising Awards. The awards, which take place every two years, celebrate excellence in content and planning in out of home advertising throughout Ireland. The ceremony will take place in the Shelbourne Hotel on Thursday, October 12, with former Today FM presenter Anton Savage acting as MC for the evening. […]
According to dwell-time research, Qantas club members spend an average of approximately 42 minutes soaking up the cool and leisurely jet-setting vibe at the Qantas Club Lounge in Sydney Airport. […]
Marc Hermann/NYC Transit Along with being the largest Museum in the nation dedicated to mass transportation, the New York Transit Museum is also a source for hundreds of unique transportation-themed gifts perfect to celebrate Dads on Father’s Day and to congratulate Class of 2017 Grads. […]
I don’t think there’s all that many people who could say they’ve become millionaires out of their digital signage businesses, so it’s kind of amazing to read a Forbes magazine profile of Outcome Health’s Rishi Shah – which pegs his net worth at $3.6 billion. […]
The cost of creating and managing content can become onerous, particularly for small teams with limited resources. What are your secrets for effective content creation on a modest budget?” Content can be created on a modest budget by following three fundamental steps: 1) Start with existing content. […]
DALLAS (May 31, 2017) — Ultravision International, a global leader in the design and manufacturing of LED displays and lighting solutions, today announced the completed installation of the largest LED outdoor display at the famed Châtelet-Les-Halles commuter rail station. […]
Guest Post: Joni Schmeichel, Daktronics Joni Schmeichel Recently, we have seen an increase in interest around Federal Communications Commission (FCC) compliance, and for good reason. This is a very important topic and one that should be taken seriously. It is vital for buyers of LED displays to understand this and do their research. […]
As visual technology and methods of leveraging user data continue to advance, the role of interactive digital signage is growing exponentially. The new challenge for advertisers is to create digital signage content that adds value to encounters with their brands. These six companies have managed to develop immersive content that leads individuals through unforgettable branded experiences. […]
It’s hard to wrap my head around an event that’s months off, but the Digital Place Based Advertising Association (DPAA) has announced its initial roster of speakers for the annual Video Everywhere Summit in New York, this year running on November 1. […]
8 Outdoor, the UK’s fastest growing digital out-of-home media owner, today announces that Darren McKay becomes director of insight and technology while Fiona Ravlic has been promoted to national sales director. The announcement comes as three further promotions in the sales team are announced with Jon Kemp, Marian Okai-Charles and Lucy Holder becoming account directors. […]
