AdWeek: Real-time GPS data-driven DOOH ads show it’s faster to get to Newark Airport than to JFK
Agency and client teamed up with Verifone Media, Kinetic and some handy GPS software to show skeptical city folk that Newark Airport or EWR is considerably closer. In place of your standard taxi-top ad, the agency fitted 125 yellow cabs with trackers to show exactly how much faster your commute would be if you were flying out of Jersey. […]
Tue, Jun 20, 2017 at 6:25 PM