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Promoting Snowden with Motion Tracking Surveillance Campaign

Elevation Pictures, DenstuBos, and Cieslok Media created a unique Digital Out-of-Home campaign embodying the essence of Oliver Stone’s Snowden. Equipped with a motion tracking surveillance camera, Cieslok Media’s premium digital display was able to track and live stream footage of unsuspecting pedestrians at the popular visitor destination known as Yonge-Dundas Square. […]

digitalsignageconnection.com
Tue, Jul 25, 2017 at 10:33 AM

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Preliminary agenda for DPAA’s 2017 Video Everywhere Summit (DPAA)

The Summit, to be held at the Roosevelt Hotel, will bring together nearly 800 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile/location companies, data firms and others from the full spectrum of multi-screen advertising. […]

dp-aa.org
Thu, Jul 20, 2017 at 3:33 PM

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The small business marketing playbook – from social to DOOH advertising (Martech Series)

In my experience, an aggressive combination of social media, email marketing and digital out-of-home (DOOH) advertising is a powerful and effective marketing mix for small businesses. IT STARTS WITH SOCIAL Social media marketing is, for the most part, completely free. […]

Thu, Jul 20, 2017 at 5:21 AM

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DOOH Screens Transform for World Orca Day

Everybody and everything seems to be getting its own day on the calendar, and some matter more than others. Case in point: July 14, 2017 was the inaugural World Orca Day, and to help commemorate it, the international wildlife charity known as the Born Free Foundation borrowed the large-format full motion out-of-home (OOH) screens at various locations around the United Kingdom. […]

digitalsignageconnection.com
Wed, Jul 19, 2017 at 3:35 PM

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HG Data Launches Digital Display Audience Segments to Enable B2B Advertisers to Target with Precision

Santa Barbara, Calif. (PRWEB) July 19, 2017—HG Data, the global leader in company intelligence for B2B technology marketers, today announced the launch of its custom HG Audience data sets designed for digital advertising offerings for B2B marketing campaigns. […]

digitalsignageconnection.com
Wed, Jul 19, 2017 at 9:38 AM

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White Paper: Digital Signage vs. Printed Posters – All the Answers to Your In-Store Retail Questions

With brands from all industry sectors now transitioning over to digital signage and seeing the benefits, is it safe to say that it may be time to roll up that poster and embrace the digital change? Research shows that digital adverts are more eye-catching than traditional printed posters and can be deployed instantly rather than in days or weeks. […]

digitalsignageconnection.com
Tue, Jul 18, 2017 at 11:33 AM

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PatientPoint Boosts Digital Capabilities with Reflect Partnership

CINCINNATI and DALLAS, July 13, 2017 /PRNewswire/ –– PatientPoint®, the trusted leader in patient and physician engagement solutions, has selected Reflect as the content management and delivery partner for its rapidly growing point-of-care digital network. […]

digitalsignageconnection.com
Thu, Jul 13, 2017 at 8:46 AM

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Wayfinding Solution Eases Navigation at D.C.-Based Government Facility

The Challenge In August 2016, a large government agency began its search for new signage solutions for its Washington, D.C. facility. With 12 floors, 8,000 rooms and ongoing renovations, guests and employees often had trouble navigating the vastness of the structure. […]

digitalsignageconnection.com
Tue, Jul 11, 2017 at 9:57 AM

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Ocean Outdoor powers eye-opening motor neurone disease (MND) DOOH campaign

In a campaign created by bigdog agency in association with the Motor Neurone Disease Association, Ocean’s Media Eyes will be used to reflect the fact that many people with MND can only communicate with their eyes as the disease progresses. […]

lbbonline.com
Thu, Jun 29, 2017 at 12:28 AM

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Kinetic Brings Spider-Man Scramble Interactive Billboard Game to Times Square

(NEW YORK, NEW YORK – June 26, 2017) – Timed with opening weekend of Spider-Man: Homecoming, Kinetic, in partnership with Dell and Sony Pictures will place audiences in Spider-Man’s shoes with an immersive out-of-home (OOH) and mobile experience in Times Square. […]

digitalsignageconnection.com
Mon, Jun 26, 2017 at 1:56 PM

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ASK THE BOARD: What Advertisers Love About DSE

What do you value most about Digital Signage Expo (DSE), and why do you come back every year and recommend that your peers return as well? This week’s question is answered by members of the DSE Advisory Board ADVERTISING & BRAND COUNCIL “The greatest value from attending DSE for me was the networking opportunities. […]

digitalsignageconnection.com
Mon, Jun 26, 2017 at 8:40 AM

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Ooh! adopts VR tool for OOH ad buying (AdNews)

Ooh!Media is the first outdoor company in Australia to adopt a virtual reality (VR) media planning tool that claims to "reshape the way media is bought and sold". The tool, Situ, has been developed by Publicis and VR agency FGMNT, and was launched at Cannes Lions last week as part of the Lions Innovation program. Ooh! […]

adnews.com.au
Mon, Jun 26, 2017 at 7:49 AM

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AdWeek: Real-time GPS data-driven DOOH ads show it’s faster to get to Newark Airport than to JFK

Agency and client teamed up with Verifone Media, Kinetic and some handy GPS software to show skeptical city folk that Newark Airport or EWR is considerably closer. In place of your standard taxi-top ad, the agency fitted 125 yellow cabs with trackers to show exactly how much faster your commute would be if you were flying out of Jersey. […]

adweek.com
Tue, Jun 20, 2017 at 6:25 PM

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16:9: Data-Driven NYC Taxi Top Displays Tout Newark Airport Being Faster Ride Than JFK

United Airlines has a data-driven digital OOH campaign going on New York taxicab toppers that’s designed to dispel the myth that taking a cab from the city to JFK, to fly out of there, is faster than traveling to Newark Airport (which has the airport code EWR). […]

sixteen-nine.net
Mon, Jun 19, 2017 at 7:48 AM

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The LG Experience Wall Catches Eyes in Best Buys

The LG Experience Wall is located in 376 Best Buy stores across the country. Each wall houses five of LG’s latest OLED and Super UHD TVs, multiple audio products and an interactive touchscreen driving the entire experience. Stores with these walls resulted in an $8.4 million increase in sales. […]

digitalsignageconnection.com
Fri, Jun 16, 2017 at 10:31 AM

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