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The Power of Charity Advertising

After it was announced earlier this month that MPs had passed legislation to introduce standardised cigarette packaging in the UK, many health charities - in particular Cancer Research UK, who have been campaigning for this change for over three years - considered this a huge victory for public health and a major step forward for discouraging young people from taking up smoking. At Out of Home International we recently coordinated a poster advertising campaign at Westminster London Underground station as a final push for the plain packaging campaign ahead of this month's vote in parliament. […]

feedproxy.google.com
Tue, Mar 24, 2015 at 7:15 AM

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Kinetic Names Charlotte Birley Head of Kinetic Active in Asia

Experiential Marketing Specialist to Help Transform OOH. NEW YORK, /PRNewswire/ -- Kinetic, the world's largest and most innovative out-of-home marketing specialist, has appointed Charlotte Birley as Head of Kinetic Active in Asia. Kinetic Active is the newly launched full-service creative and production division of tenthavenue's Kinetic Worldwide. […]

prnewswire.com
Mon, Mar 23, 2015 at 6:50 PM

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Hungary: More speakers announced for FEPE 56th Annual Congress in Budapest

In addition to Dave Trott as our key note speaker, FEPE are very pleased to announce further speakers today. Nancy Fletcher, President and CEO of the Outdoor Advertising Association of America will be returning to the FEPE stage to update us on the American OOH industry. Annie Rickard, Global CEO of Posterscope will also be with us in Budapest. […]

fepe.com
Fri, Mar 20, 2015 at 12:59 AM

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Exterion Media wins The Hague Outdoor advertising contract

Exterion Media Netherlands has been awarded the contract to operate street furniture advertising in the Hague area, which includes the municipalities of The Hague, Delft, Westland and Central Delfland. The five-year contract covers over 2,500 advertising spaces on 2m2 format within the Hague region. […]

exterionmedia.com
Fri, Mar 20, 2015 at 12:51 AM

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VIA Displays Sub-$200 Commercial Android Player

VIA Technologies shows the latest in commercial-grade Android digital signage players at DSE 2015, including demos of the new VIA ALTA DS 2, which runs dual displays in extended mode and 4K playback on a single display. “The flood of cheap Android signage devices onto the market has caused an untold number of headaches for many players in the industry because of their poor quality, software incompatibility, and non-existent vendor support,” comments Richard Brown, VP of Global Marketing, VIA Technologies, Inc. […]

feedproxy.google.com
Wed, Mar 18, 2015 at 7:00 PM

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Warc: Neuro triggers key to effective outdoor advertising

SYDNEY: An outdoor campaign can be significantly boosted by linking the creative displayed to the trigger moments of a TV commercial or video pre-roll a new study has said. Out-of-home business Ooh!Media commissioned a two-year study that encompassed more than 60 TV commercials and the use of neuroscience to establish the most powerful moments in these ads. […]

warc.com
Tue, Mar 17, 2015 at 12:33 AM

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India: The Out-of-Home advertising sector needs self-regulation

Pushkar Jain, Head (Brand Marketing) at Tata Teleservices, feels the outdoor advertising opportunity is still mostly untapped. Jain is a jury member of the upcoming OOH Conference and Awards 2015 organized by exchange4media, which will be held on March 27, 2015 in Gurgaon. Jain shares his thoughts on outdoor advertising and what it takes to create a great outdoor campaign. […]

Sat, Mar 14, 2015 at 1:02 PM

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The Drum: Why is digital out of home not ubiquitous already?

In a little over five years, digital out of home (DOOH) has exploded from being a small part of outdoor advertising to become quite possibly the most important part of its future. Media owners are investing vast sums in dramatically increasing their digital estates across the out of home environment and the opportunity being generated for innovation and creativity is vast. […]

thedrum.com
Tue, Mar 10, 2015 at 8:11 PM

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Reach Mobile goes outdoor with Posterscope India

MUMBAI: Technology today has an overbearing effect on consumers wherein the choices are innumerable. This sea of choices translates into a highly competitive landscape. Consumers are willing to experiment with the new that stands for upgraded technology and looks; something that translates into value for money. […]

indiantelevision.com
Tue, Mar 10, 2015 at 8:57 AM

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Warc: Data and tech boost Aussie outdoor advertising

SYDNEY: The Australian advertising industry's view of outdoor media is changing, thanks to increasingly robust data and the opportunities offered by digital displays according to a trade association. […]

warc.com
Mon, Mar 9, 2015 at 7:25 PM

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Australia: APN Outdoor drives to digital (proprint)

Bilboard giant APN Outdoor is driving ahead with its digital switch, with plans to digitise 150 of its printed billboards in the new few years on the back of rapidly rising digital revenue growth. […]

proprint.com.au
Mon, Mar 9, 2015 at 6:48 PM

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OAAA: 91 Campaigns Vying for Top Awards in Out of Home Advertising

The Outdoor Advertising Association of America (OAAA) has revealed the 91 contenders for the 2015 OBIE Awards. Now in its 73rd year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) medium. […]

oaaa.org
Mon, Mar 9, 2015 at 2:00 PM

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OAAA: HBO® Inducted into OBIE Hall of Fame for Exemplary Out of Home Advertising

The Outdoor Advertising Association of America (OAAA) will present the 2015 OBIE Hall of Fame Award to HBO. Estab¬lished in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the out of home (OOH) advertising medium over many years. […]

oaaa.org
Mon, Mar 9, 2015 at 10:50 AM

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HBO® Inducted into OBIE Hall of Fame for Exemplary Out of Home Advertising

The Outdoor Advertising Association of America (OAAA) will present the 2015 OBIE Hall of Fame Award to HBO. Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the out of home (OOH) advertising medium over many years. […]

oaaa.org
Sun, Mar 8, 2015 at 8:00 PM

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Posterscope launches outdoor campaign for Timberland in London

To promote Timberlands SS15 collection, psLIVE and Posterscope activated a collaborative campaign, using a variety of OOH formats nationally. The communications objective was to promote Timberland as a lifestyle product that is both suitable for in and out of the city. […]

pioneeringooh.com
Sat, Mar 7, 2015 at 1:56 AM

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