Both traditional OOH media and digital signage will help build awareness leading up to the National Park Service centennial anniversary in 2016. […]
The capital of the world and the capital of digital signage, New York City's Times Square, lit up recently for a high-tech kickoff to celebrate possibly the least-tech experience possible. […]
Want to wind up an outdoor advertiser? Tell them that Out of Home isn’t really that important in the grand scheme of things. Carat and Posterscope invited Primesight to bust the myth that OOH is not a lead medium… here Jess Baldwin, Account Manager at Primesight, explains how they responded. […]
The research provides advertisers with a tool that helps to identify certain moments from television commercials that can trigger a person’s long-term memory. […]
A Finnish advertising company, Mediateko Oy, installed new digital LED-screens in nine ski resorts around Finland. […]
SYDNEY: Out-of-home (OOH) advertising revenues in Australia increased to a record AU$149.4m in the three months to March 2015, the latest industry data has shown. As measured by the Outdoor Media Association (OMA), a trade body that represents an estimated 90% of OOH practitioners in the country, net revenue grew 22.4% from $122m during the same period last year. […]
Putting screens in big things that roll and bump and jolt is a substantial technical challenge – the problems ranging from too much vibration, to dust and grime, to the inquisitive fingers and sharp objects of the general public. […]
New study shows that the priming impact of DOOH extends beyond the OOH world and into the wider all screen media universe. […]
This was clever. When a partial solar eclipse was visible last Friday over the UK, the OOH agencies Talon and Grand Visual ran two hours of creative matching the trajectory of the event, but using an Oreo cookie to take the place of the moon. “We often talk about how data can improve the targeting of OOH campaigns,” Richard Simkins, Innovations Director at Talon, explained. […]
Car manufacturers are no strangers to going that extra mile when it comes to their adverts, and Audi's latest out of home advertising campaign sees them think outside the box to create an innovative ad strategy to promote the Audi A7 Sportback h-tron car.Audi used water vapour and projectors to creative a memorable OOH advertThe eco-friendly car is famous for producing nothing but water vapour from its exhaust - it runs on a fuel cell coupled with a hybrid battery and additional electric motor - and this 'disappearing billboard' campaign similarly leaves nothing else behind. By combining projectors with water vapour, Audi has created a campaign that they feel "disappears but leaves a lasting impression," which was showcased across several cities at nighttime to create a truly memorable advertisement.It's not the first time, though, that zero-emission car producers have stepped up their advertising game to promote their vehicles. […]
The challenge of measuring campaign effectiveness has been one of the main hurdles preventing digital out-of-home networks from gaining the share of the advertising spend they deserve. Edison Research is one of the leading companies working to overcome that challenge. At the core of its OOH advertising research is expertise in in-person consumer polling. […]
New research suggests out-of-home sector must do more to educate marketers on emerging technology due to low levels of awareness. […]
Out-of-home (OOH) advertising company Exterion Media has appointed Bite to boost its profile and brand following a restructure of its UK commercial business. Bite will provide media relations, communications campaign support, digital content, and social support to Exterion Media, focusing on building awareness of the brand. […]
Scroll down to read the OOH media section. The Indian outdoor advertising (OOH) industry saw a robust 14 per cent growth in 2014, primarily on the back of election spending, and growth of e-commerce and transit media. The OOH sector is expected to grow at a CAGR of 9.8 per cent to Rs 35.1 billion by 2019. […]
To help advertisers drive changes in consumer behaviour whilst outdoors, Kinetic and #ogilvychange have teamed up to launch an out-of-home behavioural economics planning tool. The tool - dubbed 'The Alfresco Labs' - is the outcome of 18 months' worth of research, which has revealed key "nudges" for OOH creative and planning and utilises behavioural change theory. […]
