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The growing impact of digital out of home adverts

With the growth of digital technology comes the growth of digital out of home advertising, and investments in digital billboards, posters and interactive outdoor advertisements are expected to increase by over 14% each year until at least 2017.Research has shown that the average global consumer is exposed to various kinds of digital out of home media for 14 minutes each week, with this amount obviously significantly higher for those who live in major cities such as New York and London. […]

feedproxy.google.com
Thu, Feb 5, 2015 at 11:03 AM

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Taking Flight: An interview with Sarah Parkes

“It was the challenge of a new media arena, particularly one in such good health and with significant growth potential which enticed me to move into the out-of-home advertising industry. This, coupled with the exciting airport environment where there are endless opportunities to create fantastic advertising campaigns, really got me hooked. […]

broadsign.com
Wed, Feb 4, 2015 at 9:00 AM

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LBMA’s Asif Khan to Lead Keynote Thought Leadership Panel at DSE 2015 (DSConnection)

Khan will lead a discussion entitled “Big Data – Small Screen Insights” to educate participants on emerging measurement techniques in the DOOH arena. […]

digitalsignageconnection.com
Mon, Feb 2, 2015 at 2:45 PM

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invidis: Third biggest digital signage market in EMEA, France, shows positive trend

France is the third biggest market for digital signage and DooH in EMEA. […]

invidis.de
Wed, Jan 28, 2015 at 6:00 PM

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MediaTel: Outdoor Media Centre appoints Mark Craze as chairman

The news of the appointment also comes shortly after one of the OMC's four council members, JCDecaux, severed ties with the organisation. Craze said that body's ambition is to now "unleash the full innovative potential" of the OOH sector and work more "harmoniously" with advertisers, agencies and specialists. […]

mediatel.co.uk
Wed, Jan 28, 2015 at 4:52 PM

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Can billboards affect legislation? (outofhomeinternational)

You’ve probably seen Public Health England’s Quit Smoking Campaign which took over the nation in December – large billboards warning smokers that roll-ups can be equally as harmful to their health as conventional cigarettes, featuring horrific and disturbing images of rotting internal organs amongst the components of the cigarette. […]

feedproxy.google.com
Wed, Jan 28, 2015 at 11:30 AM

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Captive Media Ltd Converts to Broadsign International, LLC for Growing Washroom Digital Signage Network

Innovative and engaging network will expand to 1,500 screens by 2017. Captive Media screens. London, England. […]

broadsign.com
Tue, Jan 27, 2015 at 6:00 AM

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The year ahead

DOOH.com (part of the Curb Media Group) achieves 7 pioneering DOOH solutions in its first year: – First digital crowd sourced marathon for Campaign’s CityLive Challenge – First sponsored multistage advertising campaign for Pride in London – First live digital petition ­for Amnesty – First in-loop campaign for Fairy Liquid sponsored interactive multiplayer game with Ocean Outdoor in Westfield – First and largest DOOH screen in France, with live broadcast for Cannes, Simon Cowell’s X Factor and BGT beach party – First interactive touch screen make up matcher from the beauty industry for Clinique – UK’s longest running DOOH ad campaign for Book Club – First travel comparison engine and audience language recognition commercial for Heathrow Express When founded in February 2013, we set out to revolutionise the DOOH sector using innovative technology to deliver state of the art socially driven campaigns, without complex and costly procurement models. […]

Mon, Jan 26, 2015 at 11:18 AM

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Outdoor advertising congress by FEPE International scheduled for June, in Budapest, registration is now open (adhugger)

FEPE International, a worldwide association of outdoor advertising companies and member AIG, IAA and EASA, prepares its 56th annual congress, scheduled to take place this year in Budapest, on June 10th-12th. […]

adhugger.net
Fri, Jan 23, 2015 at 12:21 AM

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invidis: Two digital signage markets going from strength to strength – DE/AT/CH and BENELUX

The DBCI had a great success in 2014. To the core market of Germany, Austria and Switzerland and the Polish and Italian markets seven more countries were added in 2015. Over the year the markets of Belgium, Netherlands and Luxemburg (Benelux), Russia, Spain & Portugal and France all saw their first DBCI surveys. […]

invidis.de
Wed, Jan 21, 2015 at 4:14 PM

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Mediatel: What the out-of-home industry can learn from CES 2015

From wearables and driverless cars, to a belt that virtually tracks your fitness, CES 2015 showcased an array of weird and wonderful tech. But what can the out-of-home industry take from this year's event - and what trends are likely to emerge in 2015? Posterscope's Ben Milne finds out. […]

mediatel.co.uk
Sun, Jan 18, 2015 at 1:48 AM

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screenmediadaily: Digital Out-of-Home Campaign Reaches Nearly 50% of Australia’s Population

Holden’s Digital Out-of-Home Campaign Expands Time Sensitive Brand Messaging Beyond Traditional Media Reach. AUSTRALIA — Nearly 90% of Australia’s population lives in urban areas such as Melbourne and Sydney, and that provides a significant advantage for digital out-of-home (DOOH) advertising network providers to reach on-the-go consumers. […]

Sat, Jan 17, 2015 at 1:12 AM

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2015 OAAA\TAB NATIONAL CONVENTION + EXPO, May 11 – 13, San Diego, CA

Registration is now open. The 2015 OAAA\TAB National Convention + Expo will be held at the Manchester Grand Hyatt Hotel on May 11 - 13, 2015. The national convention program will examine shifts in overall media strategies and identify specifically how out of home (OOH) advertising can amplify a media campaign. […]

oaaa.org
Fri, Jan 16, 2015 at 10:00 AM

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iab: Top 5 Trends in Digital Out of Home

The average global consumer is exposed to various Digital Out of Home Media for 14 minutes per week, and investments in the space are expected to grow 14.2% year-over-year between 2011 - 2017. New York City’s Fulton Center in Lower Manhattan has recently reopened, accommodating up to 300,000 daily riders and boasting more than 50 digital screens available for marketers. […]

iab.net
Fri, Jan 16, 2015 at 12:25 AM

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Outdoor media owners unite to develop an Audience Measurement system for Digital Out-of-Home (source – JCDecaux)

The world’s largest international outdoor media owners – APG|SGA, Clear Channel Outdoor, Exterion Media and JCDecaux are working together to develop the first standardised industry approach to measuring digital out-of-home (OOH) audiences. […]

Tue, Jan 13, 2015 at 5:11 AM

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