Raw Feed & Search

programmatic ad firm MediaMath seals $225m financing for AI adtech and tactical mergers (Marketing Tech)

The windfall brings the ad tech company’s total funding to over $607m (£458m), according to Crunchbase. Delivered in two tranches, this will provide the “strategic growth capital” needed to accelerate the expansion of its DSP (demand side platform) - which allows brands to buy ads using automated systems - and DMP (data management platform), which brands can use to store and analyse data. […]

marketingtechnews.net
Wed, Jul 11, 2018 at 7:07 AM

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Ooh!Media to use machine learning in new programmatic DOOH marketplace (AdNews)

Ooh!Media is launching an automated private digital out-of-home ad marketplace that uses machine learning to help marketers find the best inventory to use and when to reach and engage with a target audience across its network of assets. The online planning, buying and placement platform, announced at Ooh!’s A World of Unmissable event, will go to market next April. […]

adnews.com.au
Fri, Jul 6, 2018 at 4:00 PM

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WATCH: How foodora got creative with programmatic digital out-of-home

…dora ran a dynamic, programmatic digital out-of-ho… · …In major German cities, foodora’s pink-clad cour… […]

broadsign.com
Thu, Jul 5, 2018 at 9:03 AM

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Vistar Media’s new programmatic DOOH trading platform features inventory from major OOH media owners (MarTechAdvisor)

…vailable within the programmatic landscape,” sai… · …e familiar with our programmatic capabilities, as … · …Media owners can easily make custom inventory pack… […]

martechadvisor.com
Thu, Jun 28, 2018 at 5:28 PM

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programmatic DOOH ad platform Accretive Media succeeds by providing “never-before-available targeting and measurement” of campaigns

…ounder & CEO of programmatic DOOH buying compa… · …us a bit about your programmatic DOOH ad platform … · … the first and only programmatic DOOH trading plat… · …ounder & CEO of programmatic DOOH buying platf… · … This is how our programmatic DOOH platform bri… · …from the many other programmatic DOOH platforms th… · …works that use your programmatic DOOH platform? … · …inventory available programmatically, including ma… · …at DOOH, especially programmatic DOOH, is a highly… · …Craig Benner, Founder & CEO of programmatic DO… […]

Editorial
Mon, Jun 25, 2018 at 7:00 PM

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Talon Outdoor enters the already crowded programmatic DOOH trading market (More About Advertising)

…ur ODMP goes beyond programmatic technology to hel… · …Talon is designing, testing and developing proprie… […]

moreaboutadvertising.com
Mon, Jun 25, 2018 at 6:28 PM

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7 Fundamentals of Mobile programmatic Advertising

…s from their mobile programmatic initiatives? We d… · …st strategy; mobile programmatic is gaining much p… · …basic premise of ‘programmatic’ advertising is… · … results – mobile programmatic advertising is di… · …ferent from display programmatic in some fundament… · …2019, nearly 80% of programmatic ad spend will go … · …l aspects of mobile programmatic in mind:… · …Mobile programmatic advertising is growing because… […]

martechadvisor.com
Sun, Jun 24, 2018 at 6:02 PM

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Alp Ayhan presents at IAB Turkey programmatic Seminar

 […]

awarion.com
Wed, Jun 20, 2018 at 5:50 AM

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How programmatic advertising helps to target the right audience (GeoSpatialWorld)

…ased advertising is programmatic advertising which… · …rs. The addition of programmatic advertising was o… · … search. What is programmatic advertising? Pro… · …BIA/Kelsey forecasts that US location-based ad spe… […]

geospatialworld.net
Sat, Jun 16, 2018 at 1:39 AM

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JCDecaux launches programmatic DOOH buying platform VIOOH, first in the UK and in the US

According to VIOOH, the platform offers transparency and ensures advertising messages are 100% viewable, brand safe and seen by real, targeted audiences or a broader demographic. The machine learning algorithm incorporates a number of data sources that enable better targeted campaigns and more effective outcomes. […]

ppc.land
Fri, Jun 15, 2018 at 7:53 AM

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New programmatic DOOH platform VIOOH “shakes up” the OOH advertising industry (MarTechSeries)

…en media buying and programmatic trading in real t… · …r automated OOH and programmatic Digital Out of Ho… · …“The platform makes OOH inventory more accessibl… […]

martechseries.com
Thu, Jun 14, 2018 at 4:22 PM

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JCDecaux’s programmatic DOOH trading platform launch seen as a ‘catalyst’ for outdoor advertising (Campaign)

…company to launch a programmatic trading platform … · …The platform has been launched in the UK and the U… […]

campaignlive.com
Wed, Jun 13, 2018 at 5:44 PM

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VIOOH, The New Global programmatic DOOH Ad Buying Platformbling Industry-Wide Cooperation

…mbining automation, programmatic and traditional b… · …r automated OOH and programmatic Digital Out of Ho… · …VIOOH – pronounced ‘view’ – a global, open… […]

realwire.com
Tue, Jun 12, 2018 at 9:54 PM

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Intersection launches programmatic DOOH buying platform Place Exchange (MarTechAdvisor)

… unique benefits to programmatic buyers, including… · …ns are now executed programmatically - out-of-home… · …emained siloed from programmatic buying.” Exi… · ….” Existing “programmatic” OOH solutions … · …cal to the value of programmatic. Place Exchang… · …. Yet, unlike other programmatic inventory, Place … · …Integrated with leading DSPs, Place Exchange’s p… […]

martechadvisor.com
Sun, Jun 3, 2018 at 5:44 PM

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How programmatic buying will affect digital out-of-home advertising market (DSConnection)

…�The definition for programmatic digital signage i… · …“programmatic, as it lives in the pure digital m… […]

digitalsignageconnection.com
Tue, May 29, 2018 at 5:25 PM

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