If you’ve spent a few minutes with Kori Kirkbride, Director of Sales Operations at Technicolor, you know she means business. Armed with a knack for numbers, Kori is equally as savvy in the social scene, allowing her to view the digital out-of-home industry with both the left and right side of her brain. […]
By Ben Putland. In the last 18 months, I have read the word “programmatic” more times than I have had hot dinners. But the majority of what I have read on programmatic and DOOH is all about the buy; however that’s only part of the story. […]
With a wealth of experience and expertise in OOH media planning and buying solutions behind him, David Payne’s keynote address was filled with insights and key examples from Kinetic’s own body of work in this field. In a world where the consumer was getting smarter by the minute and was connected to his smart devices, media consumption was happening all the time and on the go. […]
The Internet of Things (IoT) refers to an evolving ecosystem of everyday products that sync with each other. For example, lightbulbs and garden sprinklers can work in concert. […]
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Through OpenLoop the campaign incorporates tweets from members of the general public about the new Samsung S6 phones. Key phrases will be chosen from each tweet which will be used as headline quotes on the digital screens. The campaign was booked through Rapport and will be delivered across the UK on Exterion Media, Clear Channel and JCDecaux networks. […]
Only 18% of marketers are aware that out-of-home (OOH) advertising campaigns can make use of NFC and QR codes, survey data from Clear Channel UK reveals, despite them citing ‘innovation’ as one of their top buying considerations when under pressure to find new ways to reach mass audiences. […]
UK — A study by Neuro-Insight has used neuroscience to show how digital out of home positively influences responses to other media. The research used brain imaging to look at the neurological impact of digital out of home on other screen and mobile devices and was carried out for outdoor media company Ocean. […]
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New media formats like Digital OOH are making rapid strides in the international markets but in India it’s a different story. The fifth edition of exchange4media’s OOH Conference saw veterans from the OOH industry come together to discuss what was holding back the medium in India and what kept marketers away from it. […]
It didn’t start well. On Monday I had at least four sessions I was determined to attend. […]
Advertising on television, with 500 complaints, garnered the highest number of complaints of any medium. Digital advertising generated the second highest number with 289, primarily related to advertising on advertiser owned websites. This was followed by advertising in the out-of-home medium (which includes billboards and transit advertisements) with 91, direct marketing with 71, and advertising on the radio with 64 complaints. […]
BroadSign has for many years mined the digital OOH side of this business, to the point that you don’t really think of the signage software being used outside of advertising. But it is. Case in point: The Montreal company has announced a partnership it has worked with Scandinavian solutions provider LCD Media, which is operating primarily in retail in that part of Europe. […]
Innovative products deserve advertising that itself is innovative—embodying the promise of what's for sale in the way it's being sold. This Audi campaign from German agency thjnk does a nice job of that. The Audi A7 Sportback h-tron uses a fuel cell coupled with a hybrid battery and additional electric motor in the rear. […]
DALLAS, TX--(Marketwired) - RMG Networks Holding Corporation (NASDAQ: RMGN), or RMG Networks, a leading provider of technology-driven visual communications solutions, today announced the sale of $25 million in Series A Convertible Preferred Stock (the "Preferred Stock") to institutional and accredited investors (the "Financing"). […]
