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Miami Herald: AdMobilize launches its AdBeacon to collect OOH and DOOH ad effectiveness data

AdMobilize, a big data company for outdoor and indoor advertising, launched its AdBeacon, which the company says is the world's first "plug and measure" analytics platform for outside digital signage advertising and retail, enabling operators and agencies to understand ad campaign performance in real time. […]

miamiherald.typepad.com
Sat, Apr 18, 2015 at 3:52 PM

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MediaPost: OOH Ad Company Eye Corp Bows Jukebox Network

Eye Corp Media, an out-of-home advertising company with a network of place-based media in over 300 malls around the country, is branching out into nightlife venues through a partnership with AMI Entertainment Network, which has installed digital jukeboxes in over 23,000 bars and restaurants nationwide. […]

mediapost.com
Fri, Apr 17, 2015 at 5:22 PM

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Eye Airports DOOH campaign protects travelers from losing luggage (eyeairports)

The new campaign is running at London Gatwick, Manchester, Stansted, East Midlands and Newcastle airports, utilising a combination of state-of-the-art digital portrait screens and digital screens in baggage reclaim. A credit card-sized tag that reunites air passengers with their lost bags is gaining national exposure thanks to a new campaign with UK airport advertising specialist Eye Airports. […]

Thu, Apr 16, 2015 at 5:04 PM

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OOH Ad Operator EYE Corp Media Partners with AMI Entertainment to Launch EYE Play Network

NEW YORK, /PRNewswire/ -- EYE Corp Media, the out-of-home media company that reaches consumers where they shop, dine, commute and play, has expanded its media portfolio with the introduction of EYE Play, one of the nation's largest digital place-based networks. […]

prnewswire.com
Thu, Apr 16, 2015 at 4:56 PM

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AdMobilize Launches World’s First Plug & Measure Analytics Platform for OOH and DOOH

Miami Beach, Florida: AdMobilize®, an Internet of Things technology company that quantifies the physical world, has launched “AdBeacon®”, the world’s first “Plug and Measure” analytics platform for OOH & DOOH. […]

Editorial
Wed, Apr 15, 2015 at 12:56 PM

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TouchTunes Announces New Interactive DOOH Advertising Platform

Digital out-of-home activation platform connects brands to millennials in more than 60,000 social venues. […]

digitalsignageconnection.com
Wed, Apr 15, 2015 at 10:05 AM

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OOH advertising operator EYE Corp Media adds eight premium U.S. Malls to its mall media portfolio

NEW YORK, /PRNewswire/ -- EYE Corp Media, the out-of-home media company that reaches consumers where they shop, dine, commute and play is excited to announce the expansion of their mall portfolio with the addition of advertising rights for eight premium malls in key DMAs in the U.S., beginning July 1, 2015. […]

marketwatch.com
Tue, Apr 14, 2015 at 5:21 PM

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Primesight Launches Real-Time Reporting for OOH Campaigns (screenmediadaily)

Real-Time Reporting Platform Enables Advertisers to Track Key Audience Metrics To Optimize Campaign Display. UNITED KINGDOM — Primesight, in conjunction with On Device Research, has launched Primemobile Live, the first real-time reporting platform for outdoor advertising campaigns. […]

Tue, Apr 14, 2015 at 1:31 AM

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Australian OOH ad firm Adshel to use Roy Morgan Research’s Helix Personas to enhance targeting of audiences (roymorgan)

Roy Morgan Research and Adshel have partnered to deliver enhanced targeting capabilities to advertisers on Adshel’s national media network. For the first time, advertisers will be able to target specific consumer audiences via Adshel’s Out of Home (OOH) media assets using Roy Morgan’s Helix Personas. […]

roymorgan.com
Sun, Apr 12, 2015 at 8:23 PM

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blowUP media to launch a digital screen that can be placed on temporary building wraps (pioneeringooh)

blowUP media is launching the first digital Giant Poster that can be placed on temporary building wraps. Using the latest technology, the screen is light enough to be placed on scaffoldings or wraps, can be customised to any size and can also be adapted to fit any building or scaffolding structures. […]

pioneeringooh.com
Sun, Apr 12, 2015 at 7:51 PM

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DOOH Networks: Spaulding Boston Inspire Patients, Families Using Digital Signage (16:9)

  Spaulding Boston rehab hospital opened new digs on that city’s waterfront about two years ago, and the facility is full of different video wall configurations all built around driving the hospital brand and inspiring patients and families going through the recovery process from injuries and illnesses. […]

sixteen-nine.net
Fri, Apr 10, 2015 at 3:55 PM

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Freckle IoT and Blue Bite Partner to Create North America’s Largest Proximity Network That Combines Mobile, DOOH Advertising

With over 60,000 beacon deployments, Freckle IoT and Blue Bite enable more brands to engage connected consumers along the path-to-purchase. […]

Thu, Apr 9, 2015 at 6:00 PM

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MediaPost: TouchTunes Launches Programmatic DOOH Platform, Includes Jukebox And TV Inventory

Marketers from all corners of the ad industry are turning to programmatic ad technologies, and as we move closer toward the Internet of Things, the digital-out-of-home (DOOH) industry is getting a programmatic makeover. […]

mediapost.com
Thu, Apr 9, 2015 at 5:56 PM

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UK’s DOOH ad operator Ocean Group signs first landmark deal with Network Rail

Three full motion Media Eyes will dominate Birmingham’s rail, retail and business hub. In its first landmark deal with Network Rail, Ocean Group has been chosen as the provider of the three Media Eyes which will dominate the main entrances to the new Birmingham New Street Station which opens this September. […]

oceanoutdoor.com
Thu, Apr 9, 2015 at 4:18 PM

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Samsung becomes first tech brand to take over Harrods (includes DOOH)

Samsung has become the first tech company to take over the majority of Harrods store in London, including its window displays. Alongside the window displays, Samsung branding will feature in the department store's interior, including digital screens and extra signage. There is an additional installation that shows off tech innovation over the last 25 years, including a number of Samsung products. […]

marketingmagazine.co.uk
Thu, Apr 9, 2015 at 11:06 AM

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