Cieslok Media has expanded its presence in Western Canada with the acquisition of four double-sided LED displays from Edmonton-based AdQ Media. A purchase price was not disclosed. The transaction involves eight curved screens measuring 12.5-feet x 25-feet and 12.5-feet x 30-feet. […]
Samsung has been running an interesting video wall/social integration piece at Toronto’s Yonge-Dundas Square that’s buily around driving hype for the company’s latest smartphone, the Galaxy S6. […]
The Weather Network is to offer real-time international weather forecasts across UK airports, following a trial in Manchester. The 70-inch high hi-definition screens debuted at Manchester Airport, featuring local and international weather. The information is updated using cloud-based digital signage software on the BroadSign system. […]
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The Indian Outdoor Advertising Association (IOAA) has initiated a third party study of the Indian outdoor landscape with a view of starting an industry-wide audience measurement system. The lack of a common currency has long been a concern for advertisers and OOH agencies and has often been cited as one of the reasons for OOH advertising’s lack of growth in the country. […]
A reliable measurement matrix, digitization, innovation clubbed with creativity, consolidation, transparency - the sector needs all of these to be more attractive to advertisers. When Ancient Egyptians used tall stone obelisks to inform people about laws and treaties, it was probably one of the earliest forms of Out-of-Home (OOH) advertising. […]
One of the larger digital OOH networks on the planet, Montreal’s TouchTunes Interactive Networks, has been acquired by a private investment firm, Searchlight Capital. TouchTunes is mostly known as a digital jukebox company, and has units plugged in at more than 71,000 bars and restaurants across North America and Europe. […]
MINI got involved in the April Fool’s Day spirit yesterday morning (April 1st) when they showcased the new MINI Coalition (coming May 2015) on Storm Digital’s Chiswick Towers and Cromwell Road site. Ha Ha…wonder how many people fell for it. […]
To showcase their new technology and format, Verifone Media have launched a self-branded campaign called ‘#HelloGEO’ on their DigitalTops. The two month campaign will run in 39 separate geo-zones across London’s Zones 1-3, and the creative will say ‘Hello’ to the specific area that the screens are running through. […]
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As OOH becomes popular, it wants to do more with the medium. It wants to increase its reach. It wants to move away from the staid print to digital, which can also be interactive. […]
How can a digital signage operator safeguard against security breaches and equipment tampering? […]
If you’ve spent a few minutes with Kori Kirkbride, Director of Sales Operations at Technicolor, you know she means business. Armed with a knack for numbers, Kori is equally as savvy in the social scene, allowing her to view the digital out-of-home industry with both the left and right side of her brain. […]
