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US out-of-home ad revenues grew slower than the economy in 2Q 2024 (Billboard Insider)

Here’s an eye-opening table comparing the growth in the roadside billboard revenues of the three largest out of home companies over the past year. This is roadside billboards only and does not include transit or airports. Lamar is the only company whose US billboard revenue growth exceeds inflation over the past year. […]

billboardinsider.com
Thu, Aug 29 at 5:04 PM

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Confessions of an agency CEO on kickbacks in retail media (DIGIDAY)

By Kimeko McCoy, editor. For all the retail media growth, standardization and transparency remain a pain point yet to be resolved. According to one agency CEO, the lack of transparency has led to suspicions of quid pro quo relationships between media buyers and retailers, in which retailers promise in-store shelf space in exchange for brands buying into their RMN. […]

digiday.com
Thu, Aug 29 at 5:02 PM

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Investment in retail media is increasing: IAB Australia (AdNews)

Gai Le Roy, IAB Australia’s CEO. Retail media investors spent 37% of their media and marketing budget in retail media over the last 18 months, up from 26% in 2023, according to IAB Australia’s Retail Media State of the Nation 2024 Report. […]

adnews.com.au
Thu, Aug 29 at 5:02 PM

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Opinion: What marketers must do to get retail media measurement right (Marketing Dive)

Paul Frampton, president of marketing consultancy CvE. The rise of first-party IDs and data offers the promise of closed loop measurement, but carries with it both highs and lows. Accurate measurement sets market pricing. […]

marketingdive.com
Thu, Aug 29 at 4:47 PM

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This accident and injury lawyer spends $3 million per year on billboard advertising (Billboard Insider)

At the end of last year, Ms. Phoong took out 400 billboards in Los Angeles, and earlier this summer, she took out 20 or 30 in San Diego. This month, she began her campaign in Fresno with 15 billboards. […]

billboardinsider.com
Thu, Aug 29 at 4:01 PM

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SNA Displays & Pearl Media Elevate Brickell City Centre in Miami

Pearl Media & SNA Displays provided three 6.6 mm EMPIRE Exterior LED bulkhead displays and a dozen 55-inch LCD kiosks for Brickell City Centre. The post SNA Displays & Pearl Media Elevate Brickell City Centre in Miami appeared first on Commercial Integrator. […]

commercialintegrator.com
Thu, Aug 29 at 2:56 PM

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L-Acoustics Restructures and Expands EMEA Sales Team

The new 'Head of Sales' team and strategic hires will strengthen L-Acoustics' presence across EMEA markets. The post L-Acoustics Restructures and Expands EMEA Sales Team appeared first on Commercial Integrator. […]

commercialintegrator.com
Thu, Aug 29 at 11:58 AM

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Cranky Virtual T-Rex Greets Visitors To Down Under Dino Museum Show (16:9)

The Melbourne Museum in Australia is using three big transparent LCDs tiled side-by-side to create the hologram-ish illusion that a rather cranky 66-million-year-old Tyrannosaurus ... […]

sixteen-nine.net
Thu, Aug 29 at 12:10 AM

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Retailers need more than ‘bells and whistles’ to scoop up media dollars, buyers say (DIGIDAY)

By Kimeko McCoy. Behemoths like Amazon and Walmart dominate the retail media network landscape. However, that hasn’t stopped smaller players from coming into the space en masse and competing with one another, trying to stand out in a competitive landscape enough to scoop up any spare ad dollars. […]

digiday.com
Wed, Aug 28 at 9:41 PM

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Orange Barrel Media says its street DOOH kiosks are larger and smarter than LinkNYCs (Invidis)

by Florian Rotberg. LinkNYC’s business plan collapsed, and this failure wasn’t solely due to the pandemic. The operator consortium defaulted on payments because they didn’t meet the agreed-upon network size and minimum advertising revenue. […]

invidis.com
Wed, Aug 28 at 5:14 PM

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Facts: Radio is losing to OOH (Billboard Insider)

Kevin Gephart. Radio is in a tough spot right now, while OOH is growing (record OOH revenues reported in Q2 2024). The largest radio group in the US, IHeartRadio lost $909 million in Q2 2024, and Audacy (the combined entity of CBS Radio and Entercom), the second largest radio group in the US, is currently working their way out of bankruptcy. […]

billboardinsider.com
Wed, Aug 28 at 5:07 PM

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Lamar Advertising Plans Dividend Increase – $1.40 Per Share (MarketBeat)

Lamar Advertising (NASDAQ:LAMR) declared a quarterly dividend on Tuesday, August 27th. Shareholders of record on Wednesday, September 18th will be paid a dividend of 1.40 per share by the real estate investment trust on Monday, September 30th. This represents a $5.60 dividend on an annualized basis and a yield of 4.56%. […]

marketbeat.com
Wed, Aug 28 at 5:01 PM

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Sol-Lux Debuts at CEDIA Expo 2024

Sol-Lux will showcase its complete product suite, including the Mirage and Freedom patio awnings, and the fully autonomous EOS window awning at CEDIA Expo 2024 The post Sol-Lux Debuts at CEDIA Expo 2024 appeared first on Commercial Integrator. […]

commercialintegrator.com
Wed, Aug 28 at 5:00 PM

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Planar Announces Lineup for CEDIA Expo/CIX 2024

Planar will demonstrates its software service for display management and latest portfolio of LED platforms for luxury and commercial settings. The post Planar Announces Lineup for CEDIA Expo/CIX 2024 appeared first on Commercial Integrator. […]

commercialintegrator.com
Wed, Aug 28 at 4:01 PM

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Adam Castillo Joins Bose Professional as VP of Global Marketing

Adam Castillo joins Bose Professional as VP of Global Marketing. driving growth in their newly autonomous operations post-April 2023 privatization. The post Adam Castillo Joins Bose Professional as VP of Global Marketing appeared first on Commercial Integrator. […]

commercialintegrator.com
Wed, Aug 28 at 10:45 AM

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