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Global ad revenue to surpass US$1 trillion, OOH to maintain its current share: GroupM forecast (Mumbrella)

by Lauren McNamara. The ad industry will surpass US$1 trillion in total revenue globally for the first time in 2024, according to GroupM’s annual End-of-Year Global Advertising Forecast. Out-of-home advertising has maintained its share in the global industry, largely due to the success of its digital counterpart, DOOH, which is predicted to account for 42% of total out-of-home revenue in 2025. […]

mumbrella.com.au
Tue, Dec 10, 2024 at 1:53 PM

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Winners of the Questex Digital Signage Experience (DSE) 2024 DIZZIE Awards

Questex’s Digital Signage Experience (DSE) today announces the winners of the 2024 Digital Signage Experience (DIZZIE) Awards, honoring groundbreaking innovation and excellence in digital signage installations and campaigns worldwide. […]

Questex · Promoted content
Tue, Dec 10, 2024 at 1:41 PM

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Omnicom Group buys Interpublic to create world’s largest ad agency network: what does it mean for retail media? (Internet Retailing)

Colin Lewis. Omnicom Group (OMG) are going to acquire Interpublic Group (IPG) creating the largest advertising agency network globally. This combined entity would likely surpass WPP in scale, and catch up closer to Publicis. […]

internetretailing.net
Tue, Dec 10, 2024 at 1:28 PM

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Retail media and the trouble with omnichannel (Internet Retailing)

Colin Lewis. The IAB Europe Omnichannel Guide to Retail Media was recently released. It’s starts off on the most important challenge of the whole report itself: “The challenge with omnichannel is the word ‘omnichannel’ itself. […]

internetretailing.net
Tue, Dec 10, 2024 at 1:25 PM

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What OOH ad buyers wish sales reps knew – part 3 (Billboard Insider)

Kevin Gephart. I interviewed Ali Broback, Chief Client Officer, Partner at ODN, and Matt Broder, VP of Media, at ODN to uncover the things they want OOH sales reps to know. Kevin: Clients have problems and needs, and some are more immediate and unforeseen than others. […]

billboardinsider.com
Tue, Dec 10, 2024 at 1:12 PM

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The courts stop Financial Crimes Enforcement Network’s overreach – for now (Billboard Insider)

Billboard Insider has been critical about the FINCEN Beneficial Ownership Information filing requirements which would impose complicated record keeping requirements on every US small business. The rules were supposed to have gone into effect December 31, 2024. Some good news. […]

billboardinsider.com
Tue, Dec 10, 2024 at 1:10 PM

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Clear Channel Outdoor CEO’s outlook for 2025 (Billboard Insider)

Clear Channel Outdoor CEO Scott Wells: We are…very fortunate that we had a clear election…businesses are pretty positive about the economic outlook…it’s not going to be a free for all in raising rates. […]

billboardinsider.com
Tue, Dec 10, 2024 at 1:01 PM

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DSE Making Big Changes For 2025: New Format, Timing And Location

Sitting at the airport, heading home from Vegas, and thinking the double Buffalo Trace on rocks nightcap at 1 am something was a flawed ... […]

sixteen-nine.net
Tue, Dec 10, 2024 at 12:51 PM

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United Airlines, Rite Aid, Lenovo, Omnicom, and more at DPAA CES Curated Member Experience, January 6 – 9

Private Brand/Agency Firesides, Networking, DOOH Industry Opening Dinner, VIP Floor Tour   NEW YORK – December 9, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today plans for its 2025 CES Curated Member Experience. […]

dpaaglobal.com
Tue, Dec 10, 2024 at 12:06 PM

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Beyond Billboards: The 2025 Marketing Trends for Retail Media and OOH (EMC Outdoor)

by Betsy McLarney, CEO, EMC Outdoor. It’s that time of year again when we look at the coming year and predict 2025 marketing trends. For Out-of-Home media trends, some are not necessarily new but are continuations of existing shifts. […]

emcoutdoor.com
Tue, Dec 10, 2024 at 12:02 PM

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Impressions From The First Invidis Executive Lounge In US (16:9)

My friends at the Munich-based consultancy invidis do a bunch of things, including organizing and running a series of executive retreats. They have done ... […]

sixteen-nine.net
Tue, Dec 10, 2024 at 10:23 AM

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IGA, the world’s largest voluntary supermarket network buys media company to streamline in-store promotions (Grocery Dive)

Catherine Douglas Moran, Editor. IGA acquired Inmar’s Scanner Applications, a media company that sets up scanned-based retail promotions, adjudicates claims, provides analytics and offers fraud control. […]

grocerydive.com
Tue, Dec 10, 2024 at 12:14 AM

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Paul Sigaloff steps down at oOh!media (AdNews)

oOh!media’s chief revenue and growth officer, Paul Sigaloff, is leaving at the end of the year. Sigaloff joined the outdoor media group two years ago following a successful tenure at Yahoo as vice president, head of APAC. “This is a bittersweet moment for me," he said. […]

adnews.com.au
Mon, Dec 9, 2024 at 8:41 PM

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China to capture 51.2% of global DOOH revenue in 2025: and other ad market forecasts by GroupM (Campaign Asia)

Cecilia Garzella. China leads the way as the largest market for out-of-home (OOH) advertising, with expected revenue of $19.9 billion in 2025. China is poised to capture over half of global digital out-of-home (DOOH) revenue in 2025, cementing its leadership in the growing digital OOH segment. […]

campaignasia.com
Mon, Dec 9, 2024 at 8:40 PM

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OOH executives share their take on latest industry trends (Mediaweek)

Leaders from JCDecaux, QMS, and oOh!Media share their insights on the OOH sector. 5G and connected cities: Unlocking new creative frontiers The rise of 5G and connected cities is a game-changer for OOH. JCDecaux highlights the potential for hyper-targeted, real-time campaigns driven by advanced data sets. […]

mediaweek.com.au
Mon, Dec 9, 2024 at 8:10 PM

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