This is one of those somewhat transparent, super-thin foil displays mounted inside a big window for a restaurant, I think, in Seoul. It’s interesting ... […]
Following a competitive tendering process, TfL has selected two companies to manage one of the world's most valuable advertising estates. The new contracts will see Global continue to manage advertising on TfL's rail estate, which includes digital and traditional paper advertising sites on the Tube, London Overground, and Elizabeth line. […]
SignValue’s Take: No international synergies, low margins and management distractions (e.g. spending 20% of your time in a meeting talking about 2% of EBIDTA). Selling the international assets is a great move. […]
Costco Wholesale Corp. and Premier Retail Networks (PRN) have extended a multi-year agreement providing Costco’s in-store media network and content strategy, including a new dedicated 3D content channel to support Costco’s 3D consumer electronics education initiatives. […]
By Kalila Welch - Senior Journalist. Out-of-home firm oOh!media is hoping to scoop up mid and smaller sized retailers and sell their media assets on network and off, as well as set up in-store screen networks. Now it just needs a local client to land amid heightening competition. […]
Kayla Caticchio. Once limited to estimated impressions and ad plays, campaign analytics have expanded to offer more comprehensive insights into performance. Additionally, enhanced OOH measurement and attribution capabilities enable advertisers to gather privacy-compliant data to extend their reach beyond physical screens to target audiences across multiple platforms. […]
Questex’s LDI And DSE Keynote: Artist & Designer Craig Winslow Discusses Playfulness In Tech-Driven Experiences Winslow will explore how a playful approach can spark creativity and drive innovation, keeping the human spirit at the heart of digital experiences New York, NY – September 10, 2024 – Questex’s co-located Live Design International (LDI), which unites the global entertainment design and technology communities, and Digital Signage Experience (DSE), the ultimate gathering of digital signage experts, today announces Craig Winslow will present the keynote “Illuminating Creativity: Infusing Playfulness in Tech-Driven Experiences. […]
Companies can submit their projects in a total of 24 categories. In addition, there are Gold categories for Outstanding Individuals, Outstanding Companies and the overall Grand Prix, so that every aspect of the industry is covered. A full list of the awards can be found on the awards website. […]
Boom Collaboration partners with TD SYNNEX to expand AV product distribution across the U.S. and Canada, boosting their global reach. The post Boom Collaboration Secures North American Distribution Deal with TD SYNNEX appeared first on Commercial Integrator. […]
Out-of-home (OOH) advertising is evolving, and AdQuick is at the forefront of this transformation. As the leading platform for planning, buying, and measuring OOH campaigns, we blend innovative technology with expert insights to help brands achieve high impact, targeted advertising. […]
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C Those of us in the digital signage community like to trumpet the creative and technical efforts we put forth for our clients and the tangible value we provide in creating viewer experiences and responses through the overt (but often subliminal) process of behavior modification. […]
VMO has secured the rights to 20 prominent centres across Auckland, Christchurch, Wellington and regional locations including Invercargill, Queenstown, Hawkes Bay, and Taupō. The business has plans to deliver more than 50 shopping centres in New Zealand, featuring highly impactful formats designed for maximum cut-through. […]
Outfront CEO Jeremy Male. 2025 priorities: adding digitals, reducing leverage and improving efficiency A key area of focus we will continue to be…digital development…it’s probably the best deployment of capital in terms of bang for the buck… we’ll continue to be focused on leverage… and…general operating efficiency… Recession risks? […]
Billboard Insider’s take: US digital billboard maker Daktronics would have been profitable in the absence of a non-operating charge taken on a convertible note. The company has little debt and excellent liquidity (e.g. cash balances in excess of $97 million and an undrawn line of credit of $35 million). […]
By Ricki Green. WSI CEO Simon Hickey said this is an exciting opportunity for out-of-home (OOH) digital advertising organisations who have the knowledge, expertise and capability to deliver advertising solutions for an international 24-hour airport: “When we open our doors in late 2026, WSI will have capacity for up to 10 million passengers a year. […]
