China to capture 51.2% of global DOOH revenue in 2025: and other ad market forecasts by GroupM (Campaign Asia)

Cecilia Garzella. China leads the way as the largest market for out-of-home (OOH) advertising, with expected revenue of $19.9 billion in 2025. China is poised to capture over half of global digital out-of-home (DOOH) revenue in 2025, cementing its leadership in the growing digital OOH segment. […]