By Prashant Mehra. Australia ’s largest outdoor advertising firm said it would cut costs by at least $15 million to offset the impacts of inflation and additional business investment, which will result in a cost base of $150 million to $155 million in 2025. […]
oOh! delivered Q3 revenue growth of +2 per cent on the prior corresponding period (pcp). Revenue growth in Q4 is expected to improve to between +3 per cent and +6 per cent on the pcp, which is lower than initially anticipated, with reasonably strong forward pacing not having converted to revenues as short-term booking activity slowed. […]
By Patrick Coffee. The combined company would have competed more with Walmart for ad dollars, industry observers say. The merger would have allowed the grocery giants to marry their retail media networks, which help brands target digital ads in-store and online, and better compete for ad sales with larger rivals such as Walmart’s ad network. […]
The largest shareholder in Daktronics, Alta Fox Capital, is not happy with the Board and Management at Daktronics. Things heated up on Wednesday as Daktronics provided their thoughts and Alta Fox quickly countered. First, comments from a Daktronics public letter: BROOKINGS, S.D., Dec. […]
By Reuters. Kroger and Albertsons could turn to fast-growing and profitable advertising ventures to tackle competition and grow after a failed $25 billion merger between the two supermarket rivals, analysts said. […]
DOOH features and capabilities have considerably evolved over the last few years, but its definition hasn’t been updated. In partnership with members of the IAB DOOH Committee, we're excited to release a formal definition for the entire industry to align to and build upon. Digital Out-of-Home (DOOH) refers to digital media used for marketing purposes outside of the home. […]
I am back from the US west – Palm Springs and then Las Vegas and a set of flights that really reinforced how I ... […]
by Florian Rotberg. The HDMI stick was primarily developed for consumer TVs and simple professional screens without SoC. However, professional screens with an outdated SoC can also be used for longer with the Signage Stick. […]
While display tech tends to take center stage at Integrated Systems Europe, the big trade show’s organizers are again reminding attendees that creative makes ... […]
Littleton, CO– Dec. 2024 – AdXcelerant, a leader in digital advertising innovation for nearly 20 years, is proud to recap a transformative year in 2024 marked by key product launches, strategic partnerships, and groundbreaking growth across the DOOH and CTV landscape. […]
StreetMetrics brings precision and insights to Slidr’s sustainable transit advertising campaigns Birmingham, AL – DECEMBER 12, 2024 – StreetMetrics, the leader in Out-of-Home (OOH) advertising measurement, is proud to announce its partnership with Slidr, a provider of eco-friendly transportation solutions committed to building stronger communities and driving economic development. […]
London, December 11, 2024: Veridooh, the world’s leading adtech company for independent verification in out-of-home (OOH) advertising, has announced three senior appointments across key international markets. These strategic hires reflect Veridooh’s commitment to global expansion and innovation, addressing the rising demand for independent verification for the OOH industry globally. […]
Dubai, UAE — December 11, 2024 — W Group Holding, a regional leader in digital transformation and advertising technology, has announced the acquisition of Adlive ME, a global programmatic platform, through its subsidiary DXTA Technology, a pioneer in smart adtech solutions. […]
OAAA EVP Michael Hershey. The change in presidential administrations means new executive leadership at federal agencies. Of obvious interest to us is the U.S. […]
Press Release For Immediate Release December 9, 2024 Warrenton, VA – The Digital Signage Federation (DSF), the only independent, non-profit trade organization dedicated to the digital signage industry, proudly announces its newly elected Board of Directors for the 2025 term. After a thorough nomination and very competitive voting process by DSF members, four distinguished professionals have been elected to serve: Jason Ault, Coffman Media Frank Barnes, i5LED IV Dickson, SageNet Jay Leedy, Videri Jason Ault Frank Barnes IV Dickson Jay Leedy These newly elected leaders have been involved on DSF committees, served as panelists for in-person education sessions or online webinars and bring a recognized commitment to advancing digital signage technologies and best practices. […]
