Advertisers have used the online bidding platform, at Fliphound.com, for several years to bid in real time on "flips" of digital billboards. Bidders set the maximum amount they're willing to pay for a board, and Fliphound selects the highest bidder when space is available and serves that ad. […]
The LCD industry is changing rapidly and in order to catch up with the dynamics more frequently, we publish MarketWise-LCD Industry Dynamics every month. Here are key takeaways from the December report. Many in the industry say the polarizer will be the tightest component in 2015. […]
General Motors is touting a new OnStar feature, announced at CES, that would push hyperlocal advertising and promotions to equipped cars and, presumably, their dashboard screens. Called AtYourService, the opt-in feature would enable “information, convenience and money-saving values” to be automatically delivered to cars. […]
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Countertop wireless device serves as digital signage for small businesses by streaming and displaying real-time social media photos and videos. […]
Sign company approves 11Giraffes digital signage platform for sale within its network of independently owned and operated franchise centers. […]
HP has announced a new teeny desktop PC that will raise the eyebrows of the crowd that’s endlessly looking to cut both cost and size out of digital signage projects. Timed to the CES show, the computing giant has announced its new $180 HP Stream Mini, which looks VERY similar in form and equal in price to Google’s Chromeboxes. […]
Immense, high-definition digital advertising display debuts with creative interactive content on Marriott Marquis' Broadway facade in Times Square. […]
Canadian channel chief for pro AV distributor recognized for his continued leadership, innovation, partner advocacy and success. […]
Well, if you just dropped that cup of coffee you were holding, don’t worry – programmatic creative isn’t a new way of automating the creative process, or something’s that’s been dreamed up in someone’s garage and is about to become the new darling start-up. It’s daft. And about as useful as an inflatable anchor. The issue(...)The post Here comes programmatic creative! […]
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Google Inc. predicts that mobile devices will become a dominant force in the future with two-thirds of all kinds of purchasing being carried on online. It is best for retailers to extend their reach to mobile devices in order to make the most of what Google offers. […]
When it comes to video advertising, a lot can happen in a year. In 2014, digital video advertising experienced huge gains in spend and viewership, took a giant leap into automated programmatic buying, and saw a continuing wave of consolidation with Facebook buying LiveRail and Yahoo announcing the acquisition of my company, BrightRoll. […]
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Andrew Morley, chief executive of Clear Channel UK, said that interactive ads in bus stops will rival traditional billboards. Digital and interactive advertising at bus stops and other busy locations will emerge as a much greater alternative to traditional billboards over the next five years, according to the British boss of outdoor advertising group Clear Channel. […]
