Publishers that take the time to understand and optimize sophisticated tools have the greatest potential to drive revenue in programmatic advertising environments. The post The Problem with Programmatic: Too Much Secrecy, Too Little Trust appeared first on InsideDigital.org. […]
The convenience store chain in New York and New Jersey will deploy the kiosks in all of its 137 locations. […]
“Outdoor advertising is becoming interactive, linked to mobile phones and delivered by digital technology. That’s where the industry is moving,” Morley told the Telegraph. […]
New research from Deloitte indicates that digital technologies now markedly impact up to 50 percent ($1.5 trillion) of in-store sales. But despite these statistics, a divide separates shoppers' digital needs and wants from what experiences retailers can provide. […]
RETAIL TRENDS 2015: EMBRACING INNOVATION This year’s report focuses on the theme of “embracing innovation” and looks at the retail trends for 2015, as well as retailers creatively utilizing innovations to address the disruptive changes currently impacting the marketplace. […]
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PHOENIX--(BUSINESS WIRE)--Cindy McCain and The McCain Institute for International Leadership at Arizona State University, Polaris, and Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), together with Arizona Attorney General Mark Brnovich and Phoenix Mayor Greg Stanton, today announced a renewed and expanded campaign to combat human trafficking with outdoor media throughout Phoenix. […]
Media Digest is Posterscope’s bi-annual update of the latest research and insight relevant to the OOH industry. This latest edition features a broad economic outlook and highlights from the Bellwether review which shows marketing budgets reached their third highest level in the survey’s history. […]
Powershelf Combines Live on Shelf Inventory Awareness, Mobile Phone Advertising, Dynamic Price Adjustments and More to Improve Profitability and Customer Satisfaction. NEW YORK--(BUSINESS WIRE)--Panasonic, a leading provider of professional retail technology solutions, introduced its Powershelf® suite of solutions at the 104th National Retail Federation (NRF) Annual Convention & EXPO. […]
In December Ocean Labs launched a new campaign showcasing the very latest in combining digital technology and Out of Home. Microsoft introduced Oceans latest programable LED mesh to bring their Cortana campaign to life in December. The LED Mesh was designed to replicate the flashing Cortana call signal. […]
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