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What is a “culture-first” mindset and how Pepsi’s CMO used it to engage with consumers: session at dpaa Global Summit October 10 in New York

From building ideas that are “culture first” to reimagining the traditional agency/client models to embracing the power of organic earned and social media to establishing new content and media models, Todd Kaplan has re-defined what it means to be a successful brand marketer in the 21st century. […]

dpaaglobal.com
Mon, Oct 2, 2023 at 12:11 AM

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dpaa enhances global presence with new London office, new UK-based brand board (dpaa)

Board Includes Representatives from Unilever, McDonald’s, Sky, HSBC UK, PepsiCo, the BBC, Direct Line Group, KFC, and L’Oreal   Tim Waldron Appointed Executive Director, EMEA     LONDON / NEW YORK – September, 2023 – DPAA, the global trade marketing association, promoting the growth and digitilisation of out-of-home (OOH) media and its growing role in the omnichannel mix, today announced that it is enhancing its presence in Europe with the launch of a new office in UK. […]

dpaaglobal.com · Promoted content
Fri, Sep 29, 2023 at 12:10 AM

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dpaa opens new London office, establishes new UK-based brand board ahead of September 28 event

…�    Ajay.durani@dpaaglobal.com +1.212.986.708… · …Board Includes Representatives from Unilever, McDo… […]

DPAA
Tue, Sep 26, 2023 at 7:00 PM

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The Future of Media to be presented by McDonald’s CMO at dpaa Global Summit October 10, 2023 (dpaa)

To kick off this year’s Global Summit, DPAA proudly presents a captivating Fireside Chat featuring Tariq Hassan, Chief Marketing & Customer Experience Officer for McDonald’s, in conversation with DPAA CEO, Barry Frey. Together, they will delve deep into the four cultural drivers that underpin McDonald’s philosophy on connecting with their customers, also known as their fans. […]

dpaaglobal.com · Promoted content
Mon, Sep 25, 2023 at 1:06 PM

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Leading Women in Digital Media Honored at dpaa Global Summit on October 10, 2023 in New York

Association’s Women’s Empowerment Series Inaugural Awards Recipients Announced   NEW YORK – September 19, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today the recipients for its inaugural Leading Women in Digital Media Awards. […]

dpaaglobal.com · Promoted content
Tue, Sep 19, 2023 at 10:45 AM

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Marketing Industry Veteran and Global Retailer Esprit to Speak at dpaa Summit on October 10, 2023 (dpaa)

Jay Altschuler, Sr. […]

dpaaglobal.com · Promoted content
Tue, Sep 12, 2023 at 12:11 AM

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Innovation and Creativity in Digital Out of Home, Important Themes at dpaa Global Summit

Innovation and Creativity in Digital Out of Home, Important Themes at DPAA Global Summit By E.B. […]

dpaaglobal.com
Thu, Sep 7, 2023 at 10:38 AM

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Neil Diamond Musical: A Beautiful Noise to Open dpaa Summit on October 10 (dpaa)

…dpaa Ajay.durani@dpaaglobal.com 718.926.2852… · …Broadway to once again take center stage during OO… […]

dpaaglobal.com · Promoted content
Wed, Sep 6, 2023 at 12:10 AM

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The Power And Precision Of DOOH And Retail Media — Key Topics To Be Discussed At dpaa Global Summit

By E.B. Moss, Founder/Podcaster Founder/Podcaster, Moss Appeal As the media industry embraces new channels and new acronyms like RMN (Retail Media Networks), marketers are tackling new tactics and terms like “anamorphic. […]

dpaaglobal.com
Tue, Aug 29, 2023 at 11:35 AM

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dpaa Summit conference October 10, NYC: speakers

Tariq Hassan, Chief Marketing Officer, MCDONALD’S; Cheryl Guerin, EVP, Global Brand Strategy, MASTERCARD; Todd Kaplan, Chief Marketing Officer, PEPSI CO; Linda Betha, Head of Marketing, DANONE NORTH AMERICA. […]

dpaasummit.com
Wed, Aug 23, 2023 at 12:14 AM

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AMI Entertainment Joins dpaa

…ni dpaa Ajay.durani@dpaaglobal.com 718.926.2852 &n… · …New dpaa Member to be Featured at dpaa Global Summ… […]

dpaaglobal.com
Wed, Aug 16, 2023 at 10:07 AM

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Submissions deadline for DOOH-E(xcellence) Awards is August 18, 2023 (dpaa)

The 2023 DOOH-E Awards are free to enter and are open to any organization to submit an entry. DPAA and Quotient will select a shortlist of top contenders in each category, which will then be open for public voting from September 9 – October 1, 2023. […]

dpaaglobal.com
Mon, Aug 14, 2023 at 3:32 PM

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Beeyond Media Joins dpaa

…ni dpaa Ajay.durani@dpaaglobal.com 718.926.2852 &n… · …New dpaa Member to be Featured at dpaa Global Summ… […]

dpaaglobal.com
Wed, Aug 9, 2023 at 3:50 PM

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dpaa Opens Nominations for 2nd Annual Digital Out of Home Excellence (DOOH-E) Awards Powered by Quotient

…dpaa Ajay.durani@dpaaglobal.com    … · …Industry’s only people’s choice awards include… […]

dpaaglobal.com
Tue, Aug 1, 2023 at 10:12 AM

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How advertisers can use the new Las Vegas Sphere (dpaa)

Dennis Hoffmann, Vice President of Business Development, Beeyond Media. The opening of the Las Vegas Sphere, a spectacular new venue that epitomizes the intersection of architecture, technology, and entertainment, has rightly piqued the interest of businesses worldwide. […]

dpaaglobal.com
Wed, Jul 26, 2023 at 11:20 PM

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