…h Klas at noah.klas@dpaaglobal.com. A… · … (m) Ajay.durani@dpaaglobal.com Th… · …Features Private Brand/Agency Firesides, Networkin… […]
Our program explores how brands engage with today’s sophisticated consumer. The Summit draws 900+ business leaders including brands, agencies, press, media companies, ad tech, research, and more. […]
8:30am-10:30am at Sanderson Hotel. 50 Berners Street Fitzrovia, London W1T 3NG. UK Breakfast With Ad Leaders. […]
Nothing beats attending a big conference in person, because of the opportunities to network. But time commitments and budgets can get in the way, ... […]
…g contact noah.klas@dpaaglobal.com. “Out of H… · …NEW YORK – November 10, 2023 – dpaa, the globa… […]
In a special bonus episode of the Digital and Dirt Podcast, host Ian Dallimore spoke with a diverse range of industry experts and thought leaders in the Lamar Green Room backstage at the DPAA Global Summit, held in New York in October. The conference serves as a forum for discussion of the latest trends and innovations in DOOH. […]
Pepsi has begun to embrace two fundamental things to support its culture-first approach, Pepsi CMO Kaplan said. The first is moving beyond the world of paid media and leaning into earned and organic social. The second: “a creative idea doesn’t always have to be an ad. […]
by Kaylee Hultgren. “Our jobs have become incredibly difficult to break through,” said Mastercard’s VP of Global Media Traci Spiegelman to a room full of digital out-of-home executives at the DPAA Summit in New York City on October 10. “For us, that means we need to be thinking about experiential marketing and touching consumers in a way that goes beyond advertising,” she said. […]
…dpaa Ajay.durani@dpaaglobal.com 718.926.2852… · …Campaigns honored in four categories – Purpose D… […]
by Joe Mandese. DPAA (Digital Place-Based Advertising Association) President-CEO Barry Frey talks about the power of brands, new digital out-of-home experiences, and why IRL will never be supplanted by the metaverse. […]
Chris Wood, reporter. Like McDonald’s, Pepsi CMO Todd Kaplan described how an iconic brand can make an impact in digital culture. The MyMcDonald’s Rewards app drives sales and gets customers to stores, a journey that can be accelerated with strategic DOOH. […]
One of my NYC stops earlier this week was the big annual DPAA adtech/media conference, which attracts a pile of media people from round ... […]
Tariq Hassan, chief marketing and customer experience officer at McDonald’s USA, spoke at an event hosted by the Digital Place-Based Advertising Association (DPAA) on Tuesday. The DPAA is a trade group for the out-of-home advertising industry and the discussion was moderated by Barry Frey, its president and CEO. […]
The DSF was recently at the annual DPAA Global Summit at Pier Sixty on Manhattans West side. The conference is the tent pole event of Out-of-Home Week hosted by Sixteen:Nine , and this year’s theme is Omnivideo celebrating “The Growing Role of Digital OOH and Programmatic Innovation in Today’s Omnichannel Marketing Mix. […]
7:15 AM: Registration and Breakfast. […]
