The short answer is…mostly both. As business owners, everything is personal when it comes to our business. We are 110% vested – our time, our money, our reputation, you name it. […]
With the recent changes in healthcare and insurance rates affecting small businesses it seems Corporate Wellness programs have been percolating to the top in many company’s portfolios as it relates to hiring employees, benefits, and employee retention programs. […]
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Analysts report that digital out-of-home/digital place-based media continue to grow faster than the general economy and other media (DOOH is outpaced only by mobile advertising). Although the growth rate has somewhat decelerated since 2010, new digital signage networks keep emerging every month, while successful existing ones get bigger by way of acquisitions and organic expansion. […]
7. Is content really King or is it the Emperor who has no clothes? Most of the industry insiders are tired of the ubiquitous "Content is king" mantra. Nobody argues with it, but, ironically, very few networks follow it. […]
6. Media currencies: advertisers will pay-per-what? Joint efforts by DPAA and Nielsen Media have brought a semblance of uniformity for some larger networks comparing them to television audiences via Nielsen's Fourth Screen Audience Report. […]
5. Audience and ROI measurement: no industry-wide solution yet. One of the differences between online advertising and digital signage is in the ease of audience measurement. […]
4. Aggravation of aggregation. The past 3 years have seen several DOOH ad space aggregators go out of business. […]
3. Lack of comprehensive, reliable media buying tools. […]
2. Software price compression reality. The presence of so many software companies is a sign of market immaturity. […]
Seven Hurdles to Success: What Will It Take for Digital Signage To Break Into the Mainstream Media? In the past few years the digital signage/DOOH industry has achieved several critical milestones and overcome many of the barriers on its way to becoming part of mainstream media. Some initial guidelines and best practices have been introduced by trade organizations. […]
