This Sunday is different from all other Sundays. Why? While many football fans typically don't pay close attention to commercials during the regular season, an expected audience of 110 million will gather this Sunday to analyze, appreciate and obsess over advertising. […]
Almost every year, we hear, “This is the year of the mobile”. As the number of mobile devices on the planet increases, we all nod and agree, every year… But as marketers, while it is increasing in popularity, we are not yet making the most of this all-pervasive communication channel, says Deseré Orrill. […]
Innovative and engaging network will expand to 1,500 screens by 2017. London, England. January 27, 2015. […]
The outdoor digital signage manufacturer is sponsoring its first annual awards program to recognize the work of its dealer partners. […]
Innovative and engaging network will expand to 1,500 screens by 2017. Captive Media screens. London, England. […]
Outdoor advertising company Lamar went big last week in its bid to drum up publicity for Los Angeles City Councilman Jose Huizar, putting up 100 free billboards supporting his March 3 reelection campaign. The billboard blitz — carried out in Boyle Heights, Glassell Park, Highland Park and elsewhere — put Huizar's name in front of thousands of motorists. […]
As UK towns begin the first trials of driverless cars, Posterscope's Ben Milne looks at the opportunities for out-of-home. Amid the many technologies being unveiled at CES this year has been a renewed focus on the automotive industry. […]
Russia Amid the current volatile political situation and its economic consequences the digital signage market in Russia has a negative outlook on further growth potential for the first half of 2015 The tumbling currency exchange rate of the Ruble and a freeze in government financed projects has resulted in many tenders being put under revision or being postponed However ¾ of the digital signage market in Russia have registered a growth in revenues in the 2014 compared to the previous year Small signage with displays sizes smaller than 32“ in digital signage solutions is a growing trend in Russia / The surveyed companies see the highest potential for small signage (in the retail sector at the Point of Sale Retail and malls are also the most important sectors for the market, being responsible for 34% of all revenues generated /Particularly the harsh climatic conditions is the reason for the construction of indoor shopping centers in Russia. […]
DALLAS--(BUSINESS WIRE)--Imagine Communications, a market leader in advertising management and video infrastructure solutions serving global TV networks, broadcast stations, multichannel video programming distributors, governments and enterprise markets, today announced it has signed a definitive agreement to acquire the assets of RGB Networks, Inc., a leading provider of multiscreen video delivery solutions based in Sunnyvale, California. […]
Billboard advertising is to many is the traditional out of home (OOH) advertising format, but there has been significant global growth in digital OOH (digital boards and place-based networks) in recent years. A definite trend is the growth of digital as many more new sites are being developed, says Michele Munro. […]
The Crossroads of the World has never been more popular. And that is becoming a problem. More people than ever are packing into Times Square — from across the world, the country and the rest of New York City. […]
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Mobile is continuing to disrupt the industry, and the most successful marketers in 2015 are the ones that will embrace what mobile has to offer, but do so responsibly. As the technology available becomes richer, and as consumers continue to become more entrenched in mobile, the opportunities to engage with them continue to increase. […]
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The digital media company has established its “Campus Life Channel” to engage students, faculty and staff through original content and social media. […]
