Hurdle Three (Seven Hurdles to Success of Digital Signage Advertising)
3. Lack of comprehensive, reliable media buying tools. […]
Tue, Oct 9, 2012 at 1:27 AM
3. Lack of comprehensive, reliable media buying tools. […]
2. Software price compression reality. The presence of so many software companies is a sign of market immaturity. […]
Seven Hurdles to Success: What Will It Take for Digital Signage To Break Into the Mainstream Media? In the past few years the digital signage/DOOH industry has achieved several critical milestones and overcome many of the barriers on its way to becoming part of mainstream media. Some initial guidelines and best practices have been introduced by trade organizations. […]